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Beidacang Junfei Wine Kemasan Minuman Keras by Xingyun Wubai

Beidacang Junfei Wine Kemasan Minuman Keras by Xingyun Wubai is a highly esteemed winner of the very prestigious 2023 A' Design Award Emas in Desain Kemasan Competition Category.


EmasKemasan· 2023

Beidacang Junfei Wine Kemasan Minuman Keras

by Xingyun Wubai

Client: North Okura

A' Design Award Emas Winner in Kemasan Category

Colors

The Design

About Beidacang Junfei Wine Kemasan Minuman Keras

Beidacang Junfei Wine adalah desain kemasan minuman keras yang dibuat dari kaca dan kertas. Bentuk botolnya mengikuti teori desain lima indra dan merujuk pada tata rias bunga persik dari Dinasti Tang. Tutup botolnya dibentuk menyerupai bunga persik dan dihiasi dengan tusuk rambut phoenix kuno. Kotak luarnya mengambil bentuk dari kerah menyilang dan lipatan kanan pakaian Hanfu. Sebuah pegangan diintegrasikan pada bagian kerah kotak satu keping tersebut, sehingga kemasan mudah dibawa. Desain ini menghubungkan nama merek dengan pakaian tradisional Tiongkok.

The Recognition

About the A' Design Award Emas

Beidacang Junfei Wine Kemasan Minuman Keras adalah pemenang A' Design Award Emas, pengakuan yang sangat bergengsi yang diberikan kepada desain kelas satu, menakjubkan, dan menonjol. Pemenang Emas adalah kreasi yang sangat inovatif, visioner, dan berkilau memukau yang mencerminkan kejeniusan, kebijaksanaan, dan kepiawaian para desainernya. Beidacang Junfei Wine Kemasan Minuman Keras diharapkan menjadi penemuan yang sangat dipuji, perintis tren, dan monumental yang memberikan nilai tanpa preseden. Desain pemenang A' Design Award Emas ini adalah proyek yang spektakuler dan disegani yang sangat bermanfaat bagi dan memajukan batas-batas seni, sains, desain, dan teknologi. Beidacang Junfei Wine Kemasan Minuman Keras menciptakan perasaan keinginan yang kuat, membangkitkan gairah, mendorong kreativitas, dan memukau kita.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Taking the brand name "Concubine Jun" as the central idea of the design, the design theme of Huaxia's "dressing the country" is to refine the "peach blossom makeup" that was popular in the Tang Dynasty to highlight the graceful, graceful and luxurious atmosphere presented by the concubine.
Dimensions & Packaging
five senses design
Tags
Fashion、Liquor packaging、
Production Technology
Glass, Paper
Design Challenge
Advance the development of packaging design
Research
Based on five-sense design theory, anthropomorphic design.
Inspiration
Based on the design theory of the five senses, the bottle shape is designed with peach blossom makeup, and the bottle cap is shaped like a peach blossom and decorated with ancient hairpins decorated with phoenix hairpins, reflecting the spirit of "junfei". The box is based on the "cross-collar right lapel" of Hanfu as the creative point, creating a visual feast of "Phoenix Crown and Xia Phi". The ingeniously designed handle at the collar is convenient for consumers to carry.
Project Duration
15.9.2022 Shenzhen
Operation Flow
The box is based on the Hanfu "Jiaoling right lapel" as the creative point,The ingeniously designed handle at the collar of the one-piece box is easy for consumers to carry.
Patents
Shenzhen Jixing Creative Design
Image Credits
Shenzhen Jixing Creative Design

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