Galaxy Trail X Kemasan Makanan Festival Pertengahan Musim Gugur by Hu Jijun is a highly esteemed winner of the very prestigious 2023 A' Design Award Emas in Desain Kemasan Competition Category.
EmasKemasan· 2023
Galaxy Trail X Kemasan Makanan Festival Pertengahan Musim Gugur
by Hu Jijun
A' Design Award Emas Winner in Kemasan Category
Verified Award Winner
Verify Award Status for #150683The Design
About Galaxy Trail X Kemasan Makanan Festival Pertengahan Musim Gugur
Galaxy Trail X adalah desain kemasan makanan untuk Festival Pertengahan Musim Gugur yang dikembangkan bersama sebuah planetarium. Cangkang luarnya berupa kotak logam berwarna perak berbentuk segitiga, sebuah bentuk yang dipilih karena kaitannya dengan luar angkasa dan komunikasi. Berbeda dari kotak besi datar pada umumnya, bagian atas cangkang ditinggikan satu sentimeter, mengungkapkan harapan untuk menembus bidang datar dan meraih bintang. Lapisan dalamnya menggantikan busa plastik dengan struktur karton yang dikunci melalui sistem sambungan saling kait tanpa lem. Kotak ini berukuran 361 x 312 x 75 milimeter.
The Recognition
About the A' Design Award Emas
Galaxy Trail X Kemasan Makanan Festival Pertengahan Musim Gugur adalah pemenang A' Design Award Emas, pengakuan yang sangat bergengsi yang diberikan kepada desain kelas satu, menakjubkan, dan menonjol. Pemenang Emas adalah kreasi yang sangat inovatif, visioner, dan berkilau memukau yang mencerminkan kejeniusan, kebijaksanaan, dan kepiawaian para desainernya. Galaxy Trail X Kemasan Makanan Festival Pertengahan Musim Gugur diharapkan menjadi penemuan yang sangat dipuji, perintis tren, dan monumental yang memberikan nilai tanpa preseden. Desain pemenang A' Design Award Emas ini adalah proyek yang spektakuler dan disegani yang sangat bermanfaat bagi dan memajukan batas-batas seni, sains, desain, dan teknologi. Galaxy Trail X Kemasan Makanan Festival Pertengahan Musim Gugur menciptakan perasaan keinginan yang kuat, membangkitkan gairah, mendorong kreativitas, dan memukau kita.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Unlike the standard flat iron boxes, we elevated the top of the metal outer casing by 1 cm, which may result in an additional production and transportation cost. Despite the challenges posed by this modification, it is this yearning to "break through the plane and reach for the stars" that fuels humanity's boundless pursuit of the universe.
- Dimensions & Packaging
- Length x width x height: 361*312*75mm
- Tags
- Well-established brand innovation, trendy and cool, sustainable concept, astronomy and space-themed, ceremonial experience.
- Production Technology
- Traditional lining materials often use plastic materials such as EPE foam. Considering sustainability, our design adopts a cardboard structure that is fixed with interlocking tabs and requires no glue.
- Design Challenge
- Revitalizing traditional brands, rejuvenating traditional products and making them more youthful and trendy.
- Research
- By utilizing data analysis, the population on TikTok and Tianmao was segmented, and user profiles were established with a focus on meeting user experience requirements.
- Inspiration
- One mathematician proposed that the triangle is the most enigmatic and spiritual shape in the cosmos. Humans may attempt to contact extraterrestrial life by utilizing the communicative properties of this figure. The technologically advanced, space-grade silver iron box in the shape of a triangle encapsulates humanity's aspirations to connect with other forms of life in the universe. This jointly developed mooncake for the Planetarium provided inspiration.
- Project Duration
- 2022.7-9, Shanghai
- Operation Flow
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