Woosmell Kemasan Parfum by Sun Wang and Sun Xi

Woosmell Kemasan Parfum by Sun Wang and Sun Xi is a highly esteemed winner of the very prestigious 2025 A' Design Award Perak in Desain Kemasan Competition Category.

PerakKemasan· 2025

Woosmell Kemasan Parfum

by Sun Wang and Sun Xi

Client: WooSmell

A' Design Award Perak Winner in Kemasan Category

27,117

Verified Award Winner

Verify Award Status for #170620

View at A' Design Award Press Release Award Badge

Colors

The Design

About Woosmell Kemasan Parfum

Woosmell adalah desain kemasan yang dapat digunakan kembali, diciptakan untuk sebuah merek parfum. Tas bagian luarnya berbentuk seperti tas bekal makan siang dan dibuat dari Tyvek, sejenis kertas sintetis yang tahan lama. Tas ini dapat dibawa sebagai aksesori sehari-hari setelah produk dibuka, sehingga kemasannya tidak dibuang. Setiap set dilengkapi bola difuser gabus yang dipasang pada leher botol parfum. Sumbu kapas di dalam bola gabus tersebut mengalirkan cairan dan melepaskan aroma yang lembut tanpa perlu api. Desain ini menghubungkan wewangian dengan kegunaan praktis sehari-hari.

The Recognition

About the A' Design Award Perak

Woosmell Kemasan Parfum adalah pemenang A' Design Award Perak, pengakuan yang sangat bergengsi yang diberikan kepada desain kelas atas yang indah dan mengesankan. Pemenang Perak adalah karya yang sangat cemerlang dan sangat kreatif yang menggambarkan keahlian, bakat, dan ketajaman luar biasa para desainernya. Woosmell Kemasan Parfum diharapkan menjadi karya yang menakjubkan, etalase keahlian, sangat profesional, dan sangat inovatif. Desain pemenang A' Design Award Perak ini adalah penemuan yang sangat menonjol dan dikagumi yang bermanfaat bagi dan memajukan batas-batas seni, sains, desain, dan teknologi. Woosmell Kemasan Parfum adalah kreasi yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif, dan memercikkan keheranan dan kekaguman.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Scent is intangible and elusive, but WooSmell encapsulates it with the innovative design concept of "packaging aroma." This abstract element is cleverly enclosed in portable, lunch-bag-style packaging. As a fragrance brand focused on olfactory design, we delicately preserve aromas within these unique bags, presenting them as a distinctive gift for scent enthusiasts who cherish the art of fragrance.
Dimensions & Packaging: Outer packaging bag (the small size):22X27X10mm;Outer packaging bag (the large size):31x29.5x10mm;
Tags: Fragrance, Sustainable, packaging design
Production Technology: Using Tyvek paper as the outer packaging material;The use of cork materials instead of traditional wood or fiber materials as aromatherapy diffuser
Design Challenge: In conventional packaging design, the purpose is often fulfilled the moment consumers unwrap the product, after which the packaging becomes disposable or obsolete. To transform this paradigm, we have reengineered packaging using ultra-durable Tyvek® material - an eco-conscious synthetic paper developed by DuPont. This innovative approach allows our premium packaging to transition from protective casing to a reusable lifestyle accessory, seamlessly integrating sustainability with contemporary aesthetics in daily use.
Inspiration: In traditional packaging, the purpose is often fulfilled the moment the consumer opens it, after which it is discarded or left unused. To address this issue, we have redefined packaging as a fashionable accessory, imbuing it with functionality and practicality to seamlessly integrate into daily life.
Project Duration: The design project officially commenced in October 2024 and has been ongoing to date. In March 2025, it received both the MUSE Design Awards Gold Award and the French Design Award Gold Prize. Subsequently, in April 2025, the project was honored with the Red Dot Product Design Award.
Operation Flow: Usage Instructions for the Flameless Fragrance Diffuser: Attach the included cork diffuser ball to the neck of the fragrance bottle. The fragrance liquid is transferred through the built-in cotton wick inside the cork diffuser ball, which will then continuously release a gentle fragrance over time.
Team Members: Sun Wang
Sun Xi