Ghaffari Kemasan Produk Kimia by Wallrus Design Studio

Ghaffari Kemasan Produk Kimia by Wallrus Design Studio is a highly esteemed winner of the very prestigious 2025 A' Design Award Perak in Desain Kemasan Competition Category.

PerakKemasan· 2025

Ghaffari Kemasan Produk Kimia

by Wallrus Design Studio

Client: Ghaffari Chemical Industries Corp.

A' Design Award Perak Winner in Kemasan Category

30,802

Verified Award Winner

Verify Award Status for #171092

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Ghaffari Kemasan Produk Kimia

Ghaffari adalah desain kemasan yang dikembangkan untuk beragam produk kimia. Desainnya menerapkan pendekatan minimalis di mana elemen-elemen yang tidak perlu dihilangkan untuk menonjolkan informasi esensial. Tipografi tebal dan palet warna khas mendukung pengenalan produk di rak toko. Label diproduksi dengan teknologi in-mould labeling. Sistem visualnya diadaptasi untuk produk dengan dimensi dan ukuran yang berbeda, sehingga satu bahasa visual mencakup seluruh portofolio. Tujuannya adalah menyatukan identitas yang terfragmentasi serta membuka peluang pertumbuhan lintas pasar dan media.

The Recognition

About the A' Design Award Perak

Ghaffari Kemasan Produk Kimia adalah pemenang A' Design Award Perak, pengakuan yang sangat bergengsi yang diberikan kepada desain kelas atas yang indah dan mengesankan. Pemenang Perak adalah karya yang sangat cemerlang dan sangat kreatif yang menggambarkan keahlian, bakat, dan ketajaman luar biasa para desainernya. Ghaffari Kemasan Produk Kimia diharapkan menjadi karya yang menakjubkan, etalase keahlian, sangat profesional, dan sangat inovatif. Desain pemenang A' Design Award Perak ini adalah penemuan yang sangat menonjol dan dikagumi yang bermanfaat bagi dan memajukan batas-batas seni, sains, desain, dan teknologi. Ghaffari Kemasan Produk Kimia adalah kreasi yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif, dan memercikkan keheranan dan kekaguman.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This strategic clarity cascaded into a complete packaging redesign, where extraneous elements were stripped away to amplify the essentials. Bold typography and a vibrant proprietary color palette became the hallmark of recognition, ensuring instant shelf impact and consumer connection. To reflect Ghaffari's industry stature, we scaled their identity through monumental exhibition designs, employing oversized elements, and commanding typography to dominate spatial narratives while retaining elegance.
Dimensions & Packaging: This design has been developed and expanded for a variety of products in different dimensions and sizes.
Tags: Re-Branding, Re-design
Production Technology: IML Labels.
Design Challenge: Minimal design method.
Research: Same Products and same rebranding process.
Inspiration: In redefining the visual and strategic identity of Ghaffari Co., our multidisciplinary team embarked on a transformative journey to harmonize the brand's legacy with its future ambitions. We created a holistic solution rooted in clarity, scalability, and bold simplicity by dissecting challenges across strategic layers, product portfolio architectures, and naming systems. The project began with a critical refresh of the brand's DNA, meticulously aligning it with the Ghaffari Co.'s core values to establish a resilient foundation.
Project Duration: The project started in April 2024 in Tehran and finished in January 2025 in Tehran.
Operation Flow: This design effortlessly connects with its audience, creating an intuitive and engaging experience that resonates deeply. Its thoughtful aesthetics and user-centric approach not only captivate users but also inspire professionals to embrace and integrate the product into their workflows. By seamlessly blending functionality with visual appeal, it encourages experts to explore its potential and leverage its innovative features to achieve their goals.
Team Members: Design Consultant: Soroush Doustvandi
Design Director: Matin Mirzaei
Project Manager: Iman Alemozaffar
Creative Consultant: Kianoosh Atashi
3D Visualization: Ariya Ghodrati
Graphic Designer: Yeganeh Khorami
Account Manager: Rezvan Khani
Image Credits: All images made with Cinema 4D in our studio.