East Side Bir Kerajinan Italia by Roberto Terrinoni

East Side Bir Kerajinan Italia by Roberto Terrinoni is a highly esteemed winner of the very prestigious 2020 A' Design Award Perunggu in Desain Kemasan Competition Category.

PerungguKemasan· 2020

East Side Bir Kerajinan Italia

by Roberto Terrinoni

Client: Roberto Terrinoni

A' Design Award Perunggu Winner in Kemasan Category

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Verified Award Winner

Verify Award Status for #88185

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Colors

The Design

About East Side Bir Kerajinan Italia

Bir kerajinan di kota kecil di Italia tengah, setiap bir memiliki cerita, setiap cerita diceritakan pada labelnya. Selain elegan dan serbaguna, teknik kolase memungkinkan untuk memasukkan beberapa elemen visual yang menonjolkan identitas produk, seperti referensi tentang arti nama, tipologi bir, dan bahan-bahannya. Desain logo yang merepresentasikan identitas korporat didasarkan pada bentuk yang sederhana. Bentuk ini direproduksi pada die-cut label dan pada sistem simbol setiap bir menggunakan kustomisasi yang penuh warna dan heraldik.

The Recognition

About the A' Design Award Perunggu

East Side Bir Kerajinan Italia adalah pemenang A' Design Award Perunggu, pengakuan yang sangat bergengsi yang diberikan kepada desain luar biasa yang dicirikan oleh kreativitas, kecerdikan, dan ketajaman. Pemenang Perunggu adalah artefak yang sangat terampil dan sangat kreatif yang membuktikan pengalaman luas, imajinasi, dan kelihaian para desainernya. East Side Bir Kerajinan Italia diharapkan menjadi objek yang sangat dihargai, dikagumi, dan dicintai, sangat profesional dan inovatif. Desain pemenang A' Design Award Perunggu ini menyertakan praktik terbaik dalam seni, sains, desain, dan teknologi, dan sangat baik dalam perhatiannya pada detail. East Side Bir Kerajinan Italia memuaskan kebutuhan dengan indah, menyentuh keinginan, memikat perasaan, dan menarik rasa ingin tahu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: As well as being elegant and versatile, the collage technique allows to insert some visual elements that highlight the identity of the product, such as references to the meaning of the name, to the beer typology and to its ingredients. The logo design, which represents the corporate identity, is based on a simple shape. This shape was reproduced on the die-cut of the labels and on the symbol system of every single beer using a customization which is both colourful and heraldic.
Dimensions & Packaging: 8,5x9 cm
Tags: beer, collage, packaging, label, italy,
Production Technology: Paper, off-set print, screen printing polishing
Design Challenge: The main challenge was facing a very fresh market in Italy: there were no know-how, no rules, only intuitions. Mixing the results of market research conducted abroad with the forecasts of the Italian demand was the most challenging task.
Research: At the dawn of the success of craft beer in Italy, the brief asked to approach the communicative tone of wine while maintaining some distinctive traits of beer. Being a product designed to be enjoyed at the table, it required the 75 cl format. The target had to be adjusted to the price of the craft, a much higher one compared to most industrial beers. The brand is ppredominant in the world of craft beers and it shows on the label, which is typical of an industrial beer, so to benefit the product and its identity.
Inspiration: Each label tells a story. This story is made of flavors, legends, qualities, references and ideas that complete the experience of tasting these ice-cold beers. A very complex visual architecture alternates elements that tell the story of the product (the photographic parts in collage style, the colors and the heraldic pictogram) to others that underline the brand identity (the setting, typography and frequent use of the basic form of the brand).
Project Duration: This project was born in 2015 in Latina, in Central Italy. A new brewery was starting to get attention and growing rapidly. A year after its foundation, it decided to reset the communication of the brand and restyle three labels from its selection of beers. The collaboration still goes on today and it has given birth to a range 22 labels; the goal is to reach 30 by the end of 2020. Today the brewery is considered a rising star in the Italian and international scene of craft beer.
Operation Flow: This label tells a story that the master brewer Luciano Landolfi manages to express with every single beer; a tale of processes, ingredients and cultural roots. The real challenge was to convey all these concepts with a small label.
Image Credits: video by east side brewing