Iridescent Kemasan Teh by Chieh Yu Chiang

Iridescent Kemasan Teh by Chieh Yu Chiang is a highly esteemed winner of the very prestigious 2020 A' Design Award Perunggu in Desain Kemasan Competition Category.

PerungguKemasan· 2020

Iridescent Kemasan Teh

by Chieh Yu Chiang

Client: Pin Shiang Tea Co., Ltd

A' Design Award Perunggu Winner in Kemasan Category

11,981

Verified Award Winner

Verify Award Status for #88575

View at A' Design Award Press Release Award Badge

Colors

The Design

About Iridescent Kemasan Teh

Proyek ini menggabungkan seni timur dan barat, gaya hidup dan budaya ke dalam gambar yang sama, menggunakan sapuan kuas tinta dengan warna-warna cerah dan bahan serta metode pencetakan yang berbeda. Kekuatan sapuan kuas dan warna tinta mewakili rasa teh Taiwan, warna cerah dan film yang berkilauan mewakili sorotan. Bayangan dan lampu, virtualitas dan merupakan konsep utama dari desain ini. Untuk mematahkan citra stereotip budaya teh, paket ini mencoba menggunakan perspektif dan desain baru untuk memperkenalkannya kepada berbagai generasi dan dunia.

The Recognition

About the A' Design Award Perunggu

Iridescent Kemasan Teh adalah pemenang A' Design Award Perunggu, pengakuan yang sangat bergengsi yang diberikan kepada desain luar biasa yang dicirikan oleh kreativitas, kecerdikan, dan ketajaman. Pemenang Perunggu adalah artefak yang sangat terampil dan sangat kreatif yang membuktikan pengalaman luas, imajinasi, dan kelihaian para desainernya. Iridescent Kemasan Teh diharapkan menjadi objek yang sangat dihargai, dikagumi, dan dicintai, sangat profesional dan inovatif. Desain pemenang A' Design Award Perunggu ini menyertakan praktik terbaik dalam seni, sains, desain, dan teknologi, dan sangat baik dalam perhatiannya pada detail. Iridescent Kemasan Teh memuaskan kebutuhan dengan indah, menyentuh keinginan, memikat perasaan, dan menarik rasa ingin tahu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In order to achieve the actual lights and shadows, this project use different materials to visualize the feeling when tasting the tea.
Dimensions & Packaging: Product dimensions, Width 125mm x Depth 44mm x Height 190mm etc for physical products
Tags: Iridescent, Tea, Art, Shadow, Light, Packaging design
Production Technology: Combining eastern and western art, lifestyle and culture into the same picture, it use ink brush strokes with vivid colors and different materials and printing methods.

The strength of the brush strokes and the color of the ink represents the taste of Taiwanese tea, vivid colors and shimmering film represents the highlights.This project also use different materials to visual the feeling when tasting the tea.
Design Challenge: In order to achieve the actual lights and shadows, it tried different color and printing methods. After dozen of experiments, this package decided to use hologram and shimmering film on our box.
Research: The strength of the ink brush strokes represents the taste of Taiwanese tea, vivid colors and shimmering film represents the actual lights. It also use different materials to visualize the feeling when tasting the tea.
Inspiration: Shadows and lights, virtuality and reality is the main concept of this design.

To break the stereotype image of tea culture, it tempt to use a brand new perspective and designs to introduce it to different generations and the world.
Project Duration: The package was designed in April 2019, Taipei Taiwan. This package was presented in Taipei Food Expo in JUNE 2019.
Operation Flow: Combining eastern and western art, lifestyle and culture into the same picture, it use ink brush strokes with vivid colors and different materials and printing methods.
Team Members: Designer Chieh Yu Chiang (Bonny Chiang)
Art direction team circore .Co.,Ltd.
Image Credits: Packaging design: Chieh Yu Chiang (Bonny Chiang)
Photographer: Jimmy Chao