Akimbo Coffee Beer Kemasan Minuman oleh Wen Liu and Kaichen Xie

Karya Akimbo Coffee Beer Kemasan Minuman oleh Wen Liu and Kaichen Xie adalah pemenang yang sangat dihormati dari 2020 A' Design Award Perunggu yang sangat bergengsi dalam Kategori Kompetisi Desain Kemasan.

PerungguKemasan· 2020

Akimbo Coffee Beer Kemasan Minuman

oleh Wen Liu and Kaichen Xie

Klien: Shenzhen Akimbo Brand Operation Management Co., Ltd.

Pemenang A' Design Award Perunggu dalam Kategori Kemasan

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Desain

Tentang Akimbo Coffee Beer Kemasan Minuman

Akimbo Coffee Beer adalah desain kemasan untuk dua bir kopi artisan yang diciptakan melalui kemitraan antara sebuah merek kopi dan sebuah tempat pembuatan bir. Bir ini dijual dalam kaleng aluminium, dan kotak luarnya berukuran panjang 115 milimeter, lebar 66 milimeter, serta tinggi 66 milimeter. Ilustrasi yang dilukis dengan tangan dan huruf gambar tangan bergaya retro memberikan karakter santai dan menyegarkan pada kaleng tersebut. Ilustrasi ini menampilkan maskot kedua merek yang sedang berselancar di tepi laut. Desain ini ditujukan bagi konsumen muda dan menyatakan dengan jelas bahwa minuman tersebut mengandung alkohol.

Pengakuan

Tentang A' Design Award Perunggu

Akimbo Coffee Beer Kemasan Minuman adalah pemenang A' Design Award Perunggu, pengakuan yang sangat bergengsi yang diberikan kepada desain luar biasa yang dicirikan oleh kreativitas, kecerdikan, dan ketajaman. Pemenang Perunggu adalah artefak yang sangat terampil dan sangat kreatif yang membuktikan pengalaman luas, imajinasi, dan kelihaian para desainernya. Akimbo Coffee Beer Kemasan Minuman diharapkan menjadi objek yang sangat dihargai, dikagumi, dan dicintai, sangat profesional dan inovatif. Desain pemenang A' Design Award Perunggu ini menyertakan praktik terbaik dalam seni, sains, desain, dan teknologi, dan sangat baik dalam perhatiannya pada detail. Akimbo Coffee Beer Kemasan Minuman memuaskan kebutuhan dengan indah, menyentuh keinginan, memikat perasaan, dan menarik rasa ingin tahu.

Di Balik Desain

Kit Pers

Kredit, anggota tim, dan detail teknis yang disediakan oleh desainer.

Keunikan: In the summer of 2018, Akimbo Cafe has a partnership with E.T. Brewery to launch two craft coffee beers. They are namely as Colombian milk porter and Yirgacheffe Snowfield Berlin sour wheat. This packaging design combines two brands' characteristics. The design uses a lively illustration and a hand-painted font on the common aluminum cans is to create a refreshing effect.
Dimensi & Kemasan: The outside packaging box size is 115mm in length, 66mm in width and 66mm in height.
Tag: Coffee,Beer, Coffee Beer, Illustration Packaging, Art
Teknologi Produksi: The material of the packaging is an aluminum can.
Tantangan Desain: We have spent a lot of time to design the illustration and font style. Besides, we have to maintain the main visual style of the product. We also need to tell clearly to the consumer that this design is for an alcoholic beverage. The design is not to use cartoon image style to disguised as a soft drink.
Riset: The background of the project is about Akimbo's cafe expects to launch a special coffee craft beer with E.T.Brewery in the summer. The product focus on the young consumer. After confirming the way of cooperation on both sides, we found that there is no packaging design of coffee or beer on the market uses a hand illustration drawing. That is a surprise for designing Akimbo Coffee Beer. The hand drawing illustration is an advantage style for Akimbo Coffee Beer. The unique hand drawing illustration style also attracts lots of fans for Akimbo Coffee Beer. We decided to develop a relaxed and lively effect on the design except for the necessary information. As we expected, and once the product launched, it immediately becomes popular in the young generation in Shanghai and Shenzhen.
Inspirasi: The idea of the project is inspired by a summer trip to the seaside. In addition, a lot of previous liquor labels brought out a lot of design inspiration for this project. The design combines a relaxed and lively illustration style with the retro font design. The result of the packaging design seems retro and fashionable.
Durasi Proyek: The project started in September 2018 and finished in October 2018 Shenzhen.
Alur Operasi: Although the launch date of the co-branded beverages is approach ending of the summer. However Shenzhen is still under high temperature. We would like to design a refreshing effect on the packaging. The design tries to continue the relaxed experience effect as the moment as drinking ice beer in summer. The story of the illustration design is about the icon of Akimbo, Leonardo da Vinci and E.T.Brewery’s alien who went to the beach to surf and play.
Anggota Tim: Designer: Wen Liu
Designer: Kaichen Xie
Designer: Weijie Kang
Kredit Gambar: Image#1: Creator Wen Liu, Akimbo Coffee Beer, 2018
Image#1: Illustration Kaichen Xie, Akimbo Coffee Beer, 2018
Image#1: Illustration Yawen Dai, Akimbo Coffee Beer, 2018
Image#1: Creator Weijie Kang, Akimbo Coffee Beer, 2018