Ningxiahong Reign Title Botol Minuman Keras oleh Sunkiss Design Team

Karya Ningxiahong Reign Title Botol Minuman Keras oleh Sunkiss Design Team adalah pemenang yang sangat dihormati dari 2020 A' Design Award Perunggu yang sangat bergengsi dalam Kategori Kompetisi Desain Kemasan.

PerungguKemasan· 2020

Ningxiahong Reign Title Botol Minuman Keras

oleh Sunkiss Design Team

Klien: The Ningxiahong Wolfberry Liquor

Pemenang A' Design Award Perunggu dalam Kategori Kemasan

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Verifikasi Status Penghargaan untuk #89801

Kunjungi Situs Lihat di A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desain

Tentang Ningxiahong Reign Title Botol Minuman Keras

Kombinasi "produk + kaligrafi + judul pemerintahan" menciptakan identitas visual yang khas. Gelar pemerintahan adalah kata keberuntungan itu sendiri yang menyampaikan harapan baik. Ketika diaplikasikan pada kemasan produk berupa kaligrafi, produk tersebut memiliki jejak budaya Tiongkok klasik dan atribut sosial, dan berkah produk untuk konsumen disampaikan, sehingga konsumen memiliki lebih banyak untuk dibicarakan saat minum. .

Pengakuan

Tentang A' Design Award Perunggu

Ningxiahong Reign Title Botol Minuman Keras adalah pemenang A' Design Award Perunggu, pengakuan yang sangat bergengsi yang diberikan kepada desain luar biasa yang dicirikan oleh kreativitas, kecerdikan, dan ketajaman. Pemenang Perunggu adalah artefak yang sangat terampil dan sangat kreatif yang membuktikan pengalaman luas, imajinasi, dan kelihaian para desainernya. Ningxiahong Reign Title Botol Minuman Keras diharapkan menjadi objek yang sangat dihargai, dikagumi, dan dicintai, sangat profesional dan inovatif. Desain pemenang A' Design Award Perunggu ini menyertakan praktik terbaik dalam seni, sains, desain, dan teknologi, dan sangat baik dalam perhatiannya pada detail. Ningxiahong Reign Title Botol Minuman Keras memuaskan kebutuhan dengan indah, menyentuh keinginan, memikat perasaan, dan menarik rasa ingin tahu.

Di Balik Desain

Kit Pers

Kredit, anggota tim, dan detail teknis yang disediakan oleh desainer.

Keunikan: For this medium-end product of Ningxiahong, its exterior design draws on the ancient Chinese concept of "round sky and square earth"; the combination of black, red and gold improves perceived product quality. As for the application of cultural elements, the "reign title" for chronology by ancient Chinese dynasties is used as the core visual focus and the core element of cultural identity to bring unique cultural and social values.
Dimensi & Kemasan: Bottle volume 750ml,high 300mm,the widest diameter 75mm
Tag: Shangqi, liquor bottle, liquor, Ningxiahong, graphic design, package design, Chinese culture, Chinese elements, reign title
Teknologi Produksi: The packing material is porcelain with a matte finish, and the reign title is subject to gold stamping and decaling
Tantangan Desain: The Ningxiahong brand is aging. In order to change consumers' inherent perception of the Ningxiahong brand, and rebuild the brand image, we decide to strengthen the brand's cultural communications with consumers. The challenge of our package design is to select proper cultural elements for communication and combine them with the product.
Riset: The Ningxiahong wolfberry liquor is both a drug and a foodstuff, and reflects homology of medicine and food in time-honored traditional Chinese medicine. On this basis, we have selected the "reign title" - a cultural symbol with distinctive historical characteristics. This product is combined organically with traditional Chinese culture to improve the cultural identity of consumers with the brand.
Inspirasi: A reign title is an auspicious word itself that delivers a good wish. The combination of "product - calligraphy - reign title" creates a unique visual identity! The reign title is applied to the product package in the form of calligraphy, the product has a strong imprint of classical Chinese culture and a strong social attribute.product quality. As for the application of cultural elements, the "reign title" for chronology by ancient Chinese dynasties is used as the core visual focus and the core element of cultural identity to bring unique cultural and social values.
Durasi Proyek: This project broke ground in April 2019 and was completed in June 2019. Its design was completed in Beijing, and its production location is Zhongwei, Ningxia.
Alur Operasi: The reign title is selected as the core element of the cultural identity of this product based on the demand of the target group, improving the cultural value and social attribute of this product. A reign title is an auspicious word itself that delivers a good wish. When used in the package as a design element, it promotes good interactions with consumers.
Anggota Tim: Design Leader: Zhou Hong; Design Director: Wu Changzhi