Ningxiahong Rock Painting Bronze Script Botol Minuman Keras oleh Sunkiss Design Team

Karya Ningxiahong Rock Painting Bronze Script Botol Minuman Keras oleh Sunkiss Design Team adalah pemenang yang sangat dihormati dari 2020 A' Design Award Perunggu yang sangat bergengsi dalam Kategori Kompetisi Desain Kemasan.

PerungguKemasan· 2020

Ningxiahong Rock Painting Bronze Script Botol Minuman Keras

oleh Sunkiss Design Team

Klien: The Ningxiahong Wolfberry Liquor

Pemenang A' Design Award Perunggu dalam Kategori Kemasan

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Tentang Ningxiahong Rock Painting Bronze Script Botol Minuman Keras

Lukisan batu Pegunungan Helan merupakan representasi dari budaya Tiongkok dan warisan budaya Ningxia yang terkenal, sedangkan aksara perunggu dari barang perunggu. Oleh karena itu, Designer menggabungkan dua elemen perwakilan ini sebagai simbol inti identitas budaya dari desain kemasan botol, dan mengintegrasikan produk ini dengan budaya tradisional China untuk meningkatkan identitas budaya konsumen kelas atas dengan produk ini.

Pengakuan

Tentang A' Design Award Perunggu

Ningxiahong Rock Painting Bronze Script Botol Minuman Keras adalah pemenang A' Design Award Perunggu, pengakuan yang sangat bergengsi yang diberikan kepada desain luar biasa yang dicirikan oleh kreativitas, kecerdikan, dan ketajaman. Pemenang Perunggu adalah artefak yang sangat terampil dan sangat kreatif yang membuktikan pengalaman luas, imajinasi, dan kelihaian para desainernya. Ningxiahong Rock Painting Bronze Script Botol Minuman Keras diharapkan menjadi objek yang sangat dihargai, dikagumi, dan dicintai, sangat profesional dan inovatif. Desain pemenang A' Design Award Perunggu ini menyertakan praktik terbaik dalam seni, sains, desain, dan teknologi, dan sangat baik dalam perhatiannya pada detail. Ningxiahong Rock Painting Bronze Script Botol Minuman Keras memuaskan kebutuhan dengan indah, menyentuh keinginan, memikat perasaan, dan menarik rasa ingin tahu.

Di Balik Desain

Kit Pers

Kredit, anggota tim, dan detail teknis yang disediakan oleh desainer.

Keunikan: In this upscale product of Ningxiahong, an exterior design of "round sky and square earth, and round outside and square inside" is used, the black main tone is used with red gold dots, and the "rock painting" that represents the origin of East Asian civilization, and the "bronze script" that represents status and class are used as the cultural elements (corresponding to different alcohol concentrations), providing this product with a rich cultural value.
Dimensi & Kemasan: Bottle volume 750ml,high 270mm,the widest diameter 105mm
Tag: Shangqi, liquor bottle, liquor, Ningxiahong, graphic design, package design, Chinese culture, Chinese elements, rock painting
Teknologi Produksi: The packing material is porcelain with a matte finish; the rock painting and bronze script elements are made concave-convex, and the logo is subject to gold stamping and decaling.
Tantangan Desain: Our purpose is to solve the brand aging problem, change consumers' inherent perception of the Ningxiahong brand, and rebuild the brand image. The challenge of our package design is to find unique cultural elements that resonate spiritually with the audience.
Riset: The Ningxiahong wolfberry liquor is both a drug and a foodstuff, and reflects homology of medicine and food in time-honored traditional Chinese medicine. On this basis, we began to search for cultural elements expressing the uniqueness of Ningxiahong, and combine them with products to create a new brand identity.
Inspirasi: The best thing often comes from the very origin!For this product,"rock paintings of the Helan Mountains"implying the "original civilization of mankind" and the "bronze script" on etiquette-representing bronze ware are selected as the core symbols of cultural identity, so this product has a noble soul,and a "spiritual value" brought by profound historical implications.
Durasi Proyek: This project broke ground in April 2019 and was completed in June 2019. Its design was completed in Beijing, and its production location is Zhongwei, Ningxia.
Alur Operasi: Rock paintings of the Helan Mountains are a representative of Chinese culture and famous cultural heritage of Ningxia, while the bronze script is from etiquette-representing bronze ware. Therefore, we combine these two representative elements as the core symbols of cultural identity, and integrate this product with traditional Chinese culture to improve the cultural identity of high-end consumers with this product.
Anggota Tim: Design Leader: Zhou Hong; Design Director: Wu Changzhi