Hong Kong Houseware Fair 2019 Instalasi Acara by Hong Kong Trade Development Council

Hong Kong Houseware Fair 2019 Instalasi Acara by Hong Kong Trade Development Council is a highly esteemed winner of the very prestigious 2020 A' Design Award Perak in Desain Acara dan Peristiwa Competition Category.

PerakAcara· 2020

Hong Kong Houseware Fair 2019 Instalasi Acara

by Hong Kong Trade Development Council

Client: Hong Kong Trade Development Council

A' Design Award Perak Winner in Acara Category

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Verified Award Winner
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Colors

The Design

About Hong Kong Houseware Fair 2019 Instalasi Acara

Hong Kong Houseware Fair 2019 adalah desain acara yang dibuat untuk pameran dagang yang diselenggarakan di Hong Kong Convention and Exhibition Centre. Desain ini mencakup tiga area: instalasi penyambutan di foyer pintu masuk, penataan pintu masuk untuk aula pameran, dan tampilan prakiraan tren yang terpisah. Instalasi penyambutan berukuran 30 meter persegi dengan tinggi 5 meter dan dilengkapi layar LED berukuran besar. Materialnya meliputi sistem aluminium yang dapat digunakan kembali, lampu strip LED, panel akrilik, dan karpet yang dapat terurai secara hayati. Warna dan bentuk yang diambil dari laporan tren industri menjadi penghubung ketiga area tersebut.

The Recognition

About the A' Design Award Perak

Hong Kong Houseware Fair 2019 Instalasi Acara adalah pemenang A' Design Award Perak, pengakuan yang sangat bergengsi yang diberikan kepada desain kelas atas yang indah dan mengesankan. Pemenang Perak adalah karya yang sangat cemerlang dan sangat kreatif yang menggambarkan keahlian, bakat, dan ketajaman luar biasa para desainernya. Hong Kong Houseware Fair 2019 Instalasi Acara diharapkan menjadi karya yang menakjubkan, etalase keahlian, sangat profesional, dan sangat inovatif. Desain pemenang A' Design Award Perak ini adalah penemuan yang sangat menonjol dan dikagumi yang bermanfaat bagi dan memajukan batas-batas seni, sains, desain, dan teknologi. Hong Kong Houseware Fair 2019 Instalasi Acara adalah kreasi yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif, dan memercikkan keheranan dan kekaguman.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: To uplift the image 3 areas were provided by the event organiser inside the Convention and Exhibition Centre building for the 2019 Hong Kong Houseware Fair. First, a welcome installation at the venue’s entrance foyer, followed by an entrance treatment for the exhibition hall entry, then a separate trend forecast display showing 4 future predictions from the industry’s research report.
Dimensions & Packaging: The welcome signage 30m2 x 5m high consisted of a large 3mm pitch LED screen. The materials include reusable aluminium system, LED stripe lights, acrylic panels, metal section structure, digital print, black sticker finish, vinyl graphics and biodegradable carpet. Similar materials were applied for the 16 square meters hall entry treatment. The trend display was built with bespoke cladding, furniture, images and visually curated products to reflect the individual trends forecast displays.
Tags: Trade, Hong Kong, Houseware, Installation, Welcome, Signage, Exhibition, Design, Organiser, Fair, Trend Forecast, Central Display
Production Technology: A 30m2 x 5m high welcome installation consists of a large LED 3mm pitch screen. Other materials used include reusable aluminium structural system, LED stripe lights, black sticker finish, acrylic panels, digital print, vinyl graphics and biodegradable carpet. The same material specification was applied for the hall entry treatment and trend display area. All constructions and bespoke furniture were tested offsite for quicker reassembly and lit during the 3 days onsite timeline.
Design Challenge: Besides an onsite production of only 3 days, another challenge was finding a design concept to reflect the industry trend and stimulate the visitors. Since the 3 areas provided at the fair were far apart from each other, a common visual thread was required. The solution was to borrow elements from the trend forecast to develop an overarching concept for the 3 spaces provided by the organiser.
Research: The research began with analysing the trend forecasts for the houseware industry. To relate the theme to this industry, a series of abstract interior settings were built under the Living Art concept for the welcome installation and entrance treatment. Selected colours, textures and lighting elements were taken from the trend forecast reports. This ensured a subconscious form of connection between the first two installations and the separate trend display area located at the concourse.
Inspiration: Inspiration for both the welcome installation and exhibition hall entrance treatment derived from the official houseware industry tend report. From this, a selection of bold colours finishes and lit outline framework was chosen to produce a language of abstract interior settings. Subsequently, a separate trend display area edited images, materials, bespoke furniture and selected products to form the 4-physical interpretation of the industry’s trend forecast.
Project Duration: The 2019 Hong Kong Houseware Fair project duration was 3 months from initial briefing to onsite completion. It was located at the Hong Kong Convention and Exhibition Centre in Wan Chai, Hong Kong and the event ran for 3 days starting from the 20th until 23rd of April 2019.
Operation Flow: The flow was a challenge as each area offered for the new design was spread out and an aesthetic link was required to draw the attention of the visitors. Therefore, the welcome installation and entrance treatment’s art direction reflected elements of the main trend display area. This provided a subliminal connection between all 3 spaces and helped elevated the aesthetics of the organisers work at the event.