BLunch Tas Makan Berinsulasi by Valeria Zerbo

BLunch Tas Makan Berinsulasi by Valeria Zerbo is a highly esteemed winner of the very prestigious 2020 A' Design Award Perunggu in Desain Aksesori Fesyen dan Perjalanan Competition Category.

PerungguAksesori· 2020

BLunch Tas Makan Berinsulasi

by Valeria Zerbo

Client: Pinapple New York

A' Design Award Perunggu Winner in Aksesori Category

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Verified Award Winner

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Colors

The Design

About BLunch Tas Makan Berinsulasi

BLunch adalah tas makan berinsulasi yang dirancang untuk wanita dengan hari kerja yang panjang. Dua kompartemen memisahkan makanan dari barang-barang pribadi. Bagian berinsulasi yang luas dengan zip di tengah memuat makan siang atau camilan, sementara bagian tipis dengan zip di bagian atas menampung barang sehari-hari. Lapisan tahan air mencegah kebocoran, dan jahitan yang melintasi permukaan kain menyembunyikan tekstil insulasi di bagian dalam. Tersedia pula kantong selip di bagian luar. Tas ini dibuat secara handcrafted di Italia dari kulit full grain dan kain tenun Italia, yang dipilih karena teksturnya dan daya tahannya.

The Recognition

About the A' Design Award Perunggu

BLunch Tas Makan Berinsulasi adalah pemenang A' Design Award Perunggu, pengakuan yang sangat bergengsi yang diberikan kepada desain luar biasa yang dicirikan oleh kreativitas, kecerdikan, dan ketajaman. Pemenang Perunggu adalah artefak yang sangat terampil dan sangat kreatif yang membuktikan pengalaman luas, imajinasi, dan kelihaian para desainernya. BLunch Tas Makan Berinsulasi diharapkan menjadi objek yang sangat dihargai, dikagumi, dan dicintai, sangat profesional dan inovatif. Desain pemenang A' Design Award Perunggu ini menyertakan praktik terbaik dalam seni, sains, desain, dan teknologi, dan sangat baik dalam perhatiannya pada detail. BLunch Tas Makan Berinsulasi memuaskan kebutuhan dengan indah, menyentuh keinginan, memikat perasaan, dan menarik rasa ingin tahu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: B-Lunch is a dual compartment insulated bag that lets women carry food but is also highly work appropriate and looks stylish at dinner afterwards. Cleverly organized, its two compartments separate essentials from food: a waterproof barrier stops leakages and the stitching detailing through the fabric hides the internal insulating textile.
It s made of high quality materials, leather and an Italian woven fabric, chosen for its texture and durability, new to the fashion industry.
Dimensions & Packaging: MATERIALS:Italian woven fabric sustainably produced and chosen for its durability, Italian leather from premium tanned hides, Insulating layer,
Internal waterproof lining.
SIZE: H 29 x W 27 x D 15.5 Unfolded.
DETAILS:Zip closures, Dual compartments,External slip pocket.
Handmade in Italy.
Tags: Stylish Lunchbag, Dual compartment carry in one, Insulated lunchbag, Pinapple New York lunchbags
Production Technology: Each handbag is carefully handcrafted in Italy with high quality materials, full grain leather and Italian woven fabric, by skilled artisans, ensuring durability and luxury.
Design Challenge: The hardest part of the process for the birth of BLunch was to find a factory with experienced artisans to handmade all lunch bags. As the founder looked for a factory to produce the first collection,
she knew she needed not just a person who could produce it, but more importantly a partner who could understand our mission behind it.
Being Italian from birth, she knew that her region Veneto is a place of precious, skilled craftsmanship as well as beautiful leather. Fortunately, the factory owner was inspired by her story and decided to start a collaboration.
Research: Our research included design sketches, sample development in New York City, market researches for competitors and price points, factory researches for sourcing and production. We found out the need for high quality, stylish and functional lunch bags for working women. In terms of researching tools, we used Google analytics. A short market research was made at the beginning to see the availability of similar products, through google, social networks.
Inspiration: The bag is designed to be a dual compartment in one for women who fit a lot in their day: commute, lunch plus late events.
The designer moved to New York and after spending a long time moving around the city, the need of a clever kind of lunch bag became apparent. She then decided to give shape to her idea of a stylish bag to carry healthy or favorite food and essentials, with a better compartments organization.
Project Duration: The project started in New York at the end of 2018 and the launch of the website in September 2019 signaled the birth of Pinapple New York.
Operation Flow: Our Lunchbag is flexible and stylish enough to be by women side at lunchtime or on shoulder at events.
An insulated spacious compartment with a zip access in the middle stores lunch or snacks and a slim compartment with a top zip access keeps all essential bits and pieces.