Karya Mitu Kemasan Sikat Gigi oleh Xiaomi adalah pemenang yang sangat dihormati dari 2020 A' Design Award Perak yang sangat bergengsi dalam Kategori Kompetisi Desain Kemasan.

PerakKemasan· 2020

Mitu Kemasan Sikat Gigi

oleh Xiaomi

Klien: Xiaomi

Pemenang A' Design Award Perak dalam Kategori Kemasan

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Warna

Desain

Tentang Mitu Kemasan Sikat Gigi

Mitu adalah kemasan untuk sikat gigi elektrik sonik yang dirancang khusus untuk anak-anak. Kotaknya terbuat dari kertas dan sama sekali tidak mengandung plastik. Elemen kartun dan ilustrasi anak-anak menghiasi seluruh permukaannya, sehingga proses membuka kemasan terasa seperti membaca buku bergambar. Laci yang dapat ditarik keluar menampilkan rangkaian gambar yang bergerak dari gigi berlubang menuju plak gigi, dan akhirnya gigi yang berkilau seiring kotak tersebut terbuka. Setelah dibuka, kotak ini dapat disimpan sebagai buku bergambar atau mainan. Kemasan ini melindungi sikat gigi sekaligus membantu menumbuhkan minat anak untuk menyikat gigi.

Pengakuan

Tentang A' Design Award Perak

Mitu Kemasan Sikat Gigi adalah pemenang A' Design Award Perak, pengakuan yang sangat bergengsi yang diberikan kepada desain kelas atas yang indah dan mengesankan. Pemenang Perak adalah karya yang sangat cemerlang dan sangat kreatif yang menggambarkan keahlian, bakat, dan ketajaman luar biasa para desainernya. Mitu Kemasan Sikat Gigi diharapkan menjadi karya yang menakjubkan, etalase keahlian, sangat profesional, dan sangat inovatif. Desain pemenang A' Design Award Perak ini adalah penemuan yang sangat menonjol dan dikagumi yang bermanfaat bagi dan memajukan batas-batas seni, sains, desain, dan teknologi. Mitu Kemasan Sikat Gigi adalah kreasi yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif, dan memercikkan keheranan dan kekaguman.

Di Balik Desain

Kit Pers

Kredit, anggota tim, dan detail teknis yang disediakan oleh desainer.

Keunikan: Mi Kids Sonic Electric Toothbrush features an interactive brushing animation that children can learn from the app. Packaging, as an inseparable part of the product, is characterized by cartoon elements and children illustrations. Thus, it is exactly the same as children are reading a picture book or playing a kid’s game while unpacking the product. The packaging turns itself into a game box, bringing children an eye-catching interactive experience and providing more fun and entertainment.
Dimensi & Kemasan: This is a plastic-free box and is made of paper. Package size (L x W x H): 195x91.5x63mm.
Tag: Kids, Toothbrush, Technology, Blue, Electronic
Teknologi Produksi: The packaging is a plastic-free box and is made of paper.
Tantangan Desain: As a result of the distinctive design philosophy, the packaging is not only used for protecting the product but also tuned into an illustration book or a toy that kids can play with even they finish unpacking. In this way, children can create interest in favoring this product, as well as brushing their teeth. As electronic product packaging, this box is plastic-free and is made only of paper.
Riset: Equipping with the soft brush head and bristles, Mi Kids Sonic Electric Toothbrush is specially designed for children to develop their interest in brushing teeth and to help them learn how to brush teeth properly. To prevent from hurting their delicate mouth, 3 modes are available for your kids based on their ages. The empowered motor helps kids thoroughly clean every corner of their mouth; however, reminders of brushing time and intensity are always with you. Amazingly, the brush can play a song during brushing. What’s more, kids can access to the vivid brushing details step by step, and get the virtual rewards from the app.
Inspirasi: Equipping with the soft brush head and bristles, Mi Kids Sonic Electric Toothbrush is specially designed for children to develop their interest in brushing teeth and to help them learn how to brush teeth properly.
Durasi Proyek: December 2019 Beijing and finished in February in Beijing, China.
Alur Operasi: The cartoon elements and children illustrations are applied as one of the packaging strategies to better communicate with kids, making the packaging vivid and enjoyable. The packaging adopts a pull-out drawer, displaying images switched from tooth decay on the teeth to the dental plaque, then finally to the shiny teeth when sliding open the box. It is a plastic-free box and is made of paper.
Paten: Copyrights belong to Xiaomi, 2020
Anggota Tim: Creative Director: Lu Chen
Graphic Designer: Weijie Jiang
Illustrator: Yan Ni
Packaging Structure Designer: Zhizhuang Song
Kredit Gambar: Image #1:Creative Director Lu Chen, Illustrator Yan NI, Graphic Designer Weijie Jiang, Photographer Yukun Han
Image #2:Creative Director Lu Chen, Illustrator Yan NI, Graphic Designer Weijie Jiang, Photographer Yukun Han
Image #3:Creative Director Lu Chen, Illustrator Yan NI, Graphic Designer Weijie Jiang, Photographer Yukun Han
Image #4:Creative Director Lu Chen, Illustrator Yan NI, Graphic Designer Weijie Jiang, Photographer Yukun Han
Image #5:Creative Director Lu Chen, Illustrator Yan NI, Graphic Designer Weijie Jiang, Photographer Yukun Han