Mi Watch Li Bai Kemasan Jam Tangan Pintar oleh Xiaomi

Karya Mi Watch Li Bai Kemasan Jam Tangan Pintar oleh Xiaomi adalah pemenang yang sangat dihormati dari 2020 A' Design Award Perak yang sangat bergengsi dalam Kategori Kompetisi Desain Kemasan.

PerakKemasan· 2020

Mi Watch Li Bai Kemasan Jam Tangan Pintar

oleh Xiaomi

Klien: Xiaomi

Pemenang A' Design Award Perak dalam Kategori Kemasan

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Kunjungi Situs Lihat di A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desain

Tentang Mi Watch Li Bai Kemasan Jam Tangan Pintar

Mi Watch Li Bai adalah kemasan yang dirancang untuk sebuah jam tangan pintar. Kotaknya terbuat dari kertas dan memuat baki dari pulp kertas, sehingga tidak menggunakan plastik sama sekali. Hologram tiga dimensi diterapkan pada area dial kemasan. Riak air tampak mengalir ketika kotak dilihat dari sudut yang berbeda. Cetak emboss dan tinta khusus mereproduksi tampilan serta tekstur dial dan tali jam. Jam tangan diletakkan pada bagian baki yang menonjol alih-alih pada cekungan, sehingga jam tangan tampak melayang. Kemasan ini berukuran 295 x 79 x 49 milimeter.

Pengakuan

Tentang A' Design Award Perak

Mi Watch Li Bai Kemasan Jam Tangan Pintar adalah pemenang A' Design Award Perak, pengakuan yang sangat bergengsi yang diberikan kepada desain kelas atas yang indah dan mengesankan. Pemenang Perak adalah karya yang sangat cemerlang dan sangat kreatif yang menggambarkan keahlian, bakat, dan ketajaman luar biasa para desainernya. Mi Watch Li Bai Kemasan Jam Tangan Pintar diharapkan menjadi karya yang menakjubkan, etalase keahlian, sangat profesional, dan sangat inovatif. Desain pemenang A' Design Award Perak ini adalah penemuan yang sangat menonjol dan dikagumi yang bermanfaat bagi dan memajukan batas-batas seni, sains, desain, dan teknologi. Mi Watch Li Bai Kemasan Jam Tangan Pintar adalah kreasi yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif, dan memercikkan keheranan dan kekaguman.

Di Balik Desain

Kit Pers

Kredit, anggota tim, dan detail teknis yang disediakan oleh desainer.

Keunikan: The packaging design of Mi Watch stands out its characteristics of high technology. The 3D hologram is adopted to present a three-dimensional effect on the packaging. With different viewing angles, the flow of water ripples appears. The box employs embossed printing skills and the special printing ink that make the box feels as real as the product itself. As the watch is not sunken into the pulp tray but raising from the surface, it seems the watch is floating on the box.
Dimensi & Kemasan: It is a plastic-free box and is made of paper, and with a paper pulp tray, the package size(L x W x H):295 x 79 x 49mm.
Tag: Smart watch, packaging, 3D hologram, black, technology
Teknologi Produksi: The dial part of the watch uses 3D hologram that shows a three-dimensional effect. The box employs embossed printing skills so that the whole dial and strap are displayed on the package. The special printing ink is used to help make the customer feel as real as touching a silicone strap.
Tantangan Desain: The packaging design of Mi Watch stands out its characteristics of high technology.
Riset: Mi Watch is a smart device that features in all aspects, providing insights on fitness, activity, and lifestyle. It is the first smart watch to run a customized version of Wear OS, and is referred as the smartphone-on-the-wrist by Xiaomi because of its ability to make calls by eSIM technology. Mi Watch has a dedicated app store, and is equipped with a 1.78-inch square-shaped AMOLED display screen. Moreover, with a built-in battery of 570 mAh, the watch can last up to 36 hours of service life by a single charge.
Inspirasi: Mi Watch is a smart device that features in all aspects, providing insights on fitness, activity, and lifestyle. It is the first smartwatch to run a customized version of Wear OS and is referred to as the smartphone-on-the-wrist by Xiaomi because of its ability to make calls by eSIM technology. The packaging design needs to show the high tech feeling and impress the customer by receiving the box.
Durasi Proyek: December 2019 in Beijing and finished in February in Beijing, China.
Alur Operasi: The 3D hologram is adopted to present a three-dimensional effect on the packaging. With different viewing angles, the flow of water ripples appears. The box employs embossed printing skills and the special printing ink that make the box feels as real as the product itself. As the watch is not sunken into the pulp tray but raising from the surface, it seems the watch is floating on the box.
Paten: Copyrights belong to Xiaomi, 2020
Anggota Tim: Creative Director: Lu Chen
Graphic Designer: Jiangpeng Su
Packaging Structure Designer: Zhizhuang Song
Kredit Gambar: Image #1:Creative Director Lu Chen, Graphic Designer Jiangpeng Su, Photographer Yukun Han
Image #2:Creative Director Lu Chen, Graphic Designer Jiangpeng Su, Photographer Yukun Han
Image #3:Creative Director Lu Chen, Graphic Designer Jiangpeng Su, Photographer Yukun Han
Image #4:Creative Director Lu Chen, Graphic Designer Jiangpeng Su, Photographer Yukun Han
Image #5:Creative Director Lu Chen, Graphic Designer Jiangpeng Su, Photographer Yukun Han