Macau Light Festival 2019 TVC Ọrụ Bụ Isi: Mgbasa Ozi TV by Puzzle Lai Meng Tak is a highly esteemed winner of the very prestigious 2020 Ihe Nrite A' Design Award nke Ọlaọcha in Nhazi Ihe Nkiri, Vidio na Eserese Na-agagharị Competition Category.
ỌlaọchaIhe Nkiri· 2020
Macau Light Festival 2019 TVC Ọrụ Bụ Isi: Mgbasa Ozi TV
Client: Mirage Visuals
Ihe Nrite A' Design Award nke Ọlaọcha Winner in Ihe Nkiri Category
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About Macau Light Festival 2019 TVC Ọrụ Bụ Isi: Mgbasa Ozi TV
Macau Light Festival 2019 TVC bụ mgbasa ozi telivishọn e mepụtara iji kwalite Emume Ìhè Macao. Ihe nkiri a na-eso Mak Mak, ihe nnọchianya njem nlegharị anya Macao, ka ndị na-ekiri obodo na ndị ọbịa na-enyocha ụzọ ìhè anọ na obodo Macao nke na-agbanwe agbanwe. Mgbasa ozi a na-ejikọta ise ihe nkiri dị ndụ, mmetụta anya, eserese na-emegharị emegharị na ihe nkiri atọ akụkụ. A na-egosi njirimara obodo dị ka nka nrụnye. A na-egosi emume a dị ka nnukwu achịcha ụbọchị ọmụmụ, na-egosi ncheta afọ iri abụọ nke Mpaghara Nchịkwa Pụrụ Iche Macao.
The Recognition
About the Ihe Nrite A' Design Award nke Ọlaọcha
Macau Light Festival 2019 TVC Ọrụ Bụ Isi: Mgbasa Ozi TV meriri A' Design Award nke Ọlaọcha, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa kachasị elu, mara mma ma na-eju anya. Ndị meriri na Ọlaọcha bụ ọrụ na-egbu maramara nke ukwuu ma dị oke nzụlite nke na-egosi ọmarịcha ihe ọmụma, talent na nghọta nke ndị designer ha. A na-atụ anya na Macau Light Festival 2019 TVC Ọrụ Bụ Isi: Mgbasa Ozi TV ga-abụ ọrụ dị ịtụnanya, ihe nlereanya, nke dị oke ọrụ ma dị omimi n'ihe ọhụrụ. Design a meriri A' Design Award nke Ọlaọcha bụ ihe e mepụtara dị oke ịrịba ama, nke a na-eto nke na-erite uru ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. Macau Light Festival 2019 TVC Ọrụ Bụ Isi: Mgbasa Ozi TV bụ ihe e kere eke ọtụtụ ndị na-ekwo ekworo ya nke na-akpali ọchịchọ, na-eweta mmetụta ọma ma na-akpali ịtụnanya.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Themed as explore the light this year, Macao tourism mascot mak mak will join local and visiting spectators to explore four glittery routes and Macao’s evolving cityscape over the last two decades through different angles in the art of light. The adventure will be reminiscent of stories and memories belonging to the people of Macao, and evoke the joy brought by celebrations of the 20th anniversary of the establishment of the Macao sar.
- Dimensions & Packaging
- HD 1920X1080 Video
- Tags
- TV commercial, Live shooting, VFX, Motion graphics, 3d animation
- Production Technology
- In this project, we planned all shots in the storyboard, and make a demo motion in 3D software, so that we can prepare all the materials
and props before the video shooting. And we try to put some Macao features and elements into the animation in the form of installation art, so that the entire advertisement will show the different characteristics of this year's Macao Light Festival. - Design Challenge
- The concept of turning the entire Light Festival into a giant birthday cake, was difficult to achieve at first. Through many special effects of pre-production and post-production, the whole concept can be perfectly displayed.
- Research
- In the early days of the project, we used a lot of different expressions. How to connect the contents of the entire light festival and with the 20th anniversary of Macao's return to the motherland, after repeated reflections, finally decided to create a birthday party, every Macao residents and visitors together to participate in this meaningful moment!
- Inspiration
- Coincides with the 20th anniversary of Macao's return to the motherland, our vision lighting section is like a whole birthday celebration, invites Macao residents and visitors together to participate in this meaningful Hing lighting celebration! By participating in different themed lighting installations, 3D mapping, interactive games, etc., it is like being in a giant birthday cake, following the footprint of light, feeling the festival atmosphere layer by layer!
- Project Duration
- The project started in October 2019 in Macau and finished in November 2019 in Macau, and was exhibited in Macau in December 2019.
- Operation Flow
- Video file can be operated in every video player
- Patents
- Copyrights belong to MIRAGE VISUALS 2019.
- Team Members
- Client:Macao government tourism office
Video Production:MIRAGE VISUALS
Director:Puzzle Lai
Concept & Storyboard:Puzzle Lai, Cheong In Fong
Director of Photography:Simmy Cheong
Drone Operator:Simon Ma
3D Animation: SPICY Banana, Pancy Ng
Edit: Puzzle Lai
Compositing:Puzzle Lai
Color Grading:Puzzle Lai
Music & Sound Design Production:Ellison Lau - Image Credits
- MIRAGE VISUALS All right reserved.
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