Settlements Mgbasa Ozi Agbakwunyere nke Pancho Gonzalez

Ihe emepụtara bụ Settlements Mgbasa Ozi Agbakwunyere nke Pancho Gonzalez bụ onye meriri a na-asọpụrụ nke ukwuu nke 2020 Ihe Nrite A' Design Award nke Bronz na Udi Asọmpi Nhazi Mgbasa Ozi Azụmaahịa, Ahịa na Nkwurịta Okwu.

BronzMgbasa Ozi Azụmaahịa· 2020

Settlements Mgbasa Ozi Agbakwunyere

nke Pancho Gonzalez

Onye Ahịa: Inbrax

Onye Meriri Ihe Nrite A' Design Award nke Bronz na Udi Mgbasa Ozi Azụmaahịa

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Onye Meriri Onyinye A Kwadoro

Nyochaa Ọnọdụ Onyinye maka #103849

Gaa Saịtị Lee na A' Design Award Akụkọ Mgbasa Ozi Akara Onyinye

Agba

Nhazi a

Maka Settlements Mgbasa Ozi Agbakwunyere

Ebe obibi bụ eziokwu n'ụwa niile na ọkachasị na Latin America. Nhazi mgbasa ozi a na-achọ ịnakọta ego n'ụzọ dị iche ma na-eme ya site n'iwepụta ihe nkiri na-adịghị adị. Iji nweta tiketi, ndị mmadụ ga-aga na ebe nrụọrụ weebụ ihe nkiri ahụ ịzụta tiketi ha na mgbe ha mere, ha chọpụtara na ihe nkiri ahụ adịghị adị, ya mere ha nwere ike inye ego ha na ntọala.

Nkwanye Ugwu

Maka Ihe Nrite A' Design Award nke Bronz

Settlements Mgbasa Ozi Agbakwunyere meriri A' Design Award nke Bronz, nnabata dị oke ugwu e nyere design ndị pụtara ìhè nke a ma ama maka nzụlite ihe, ọgụgụ isi na nghọta. Ndị meriri na Bronz bụ ihe e mere nke ndị nwere nka nke ukwuu ma dị mma n'imepụta nke na-egosi ahụmahụ buru ibu, echiche na ọgụgụ isi nke ndị designer ha. A na-atụ anya na Settlements Mgbasa Ozi Agbakwunyere ga-abụ ihe a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya, nke dị oke ọrụ ma dị ọhụrụ. Design a meriri A' Design Award nke Bronz na-agụnye ụzọ kacha mma n'ime nka, sayensị, design na teknụzụ, ma dị mma nke ukwuu maka nlebara anya ya n'obere ihe. Settlements Mgbasa Ozi Agbakwunyere na-emezu mkpa nke ọma, na-emetụ ọchịchọ aka, na-adọrọ mmetụta obi ma na-adọta ọchịchọ ịmara.

N'azụ Nhazi a

Ngwugwu Mgbasa Ozi

Nkwurịta okwu, ndị otu na nkọwa teknụzụ nke onye nhazi nyere.

Àgwà Pụrụ Iche: Techo Latam is a non-profit organization with the purpose of overcoming poverty in Latin America and thus ending the settlements. To achieve the goal of raising $50K in donations to eradicate them, the creative strategy was to launch the film Settlements (Favelas) done by trailers of Latin American film directors, showing the reality of their settlements. To have a ticket, you had to enter the site settlements.techo.org and at the time of checkout, the film did not exist.
Nha & Mkpuchi: Trailers, posters, digital ads and social media.
Mkpado: Settlements, Favela, Asentamientos, Chile, Perú, Colombia, Brazil, Argentina, Inbrax, Techo, Latam
Teknụzụ Mmepụta: Integrated campaign across 5 countries in South America.
Ịma Aka Imepụta: First online collecting campaign done by Techo Latam.
Nchọpụta: The key points of the challenge and the objectives that were required in the campaign were clear, the idea had to solve how to reach new consumers who are not part of the main percentage of donors of Techo Latam. Based on market research on their behavior at the time of donation; 60% of millennials do them online, they are motivated by social networks; mainly on Facebook with 62% and 14% in charity events. Understanding the buyer person, we devised the creative solution; If they are digital natives, their reason for donation is the moments that appeal to our emotions, which in social networks are inspired to make them. We wonder what they buy most online in Latin America?: cinema, concerts and air tickets. In the cinemas annually, there are more than 339.8 million viewers, with Brazil being one of the pioneer countries with 170 million viewers, within Latin American cinema. So cinema was the language applied.
Mkpali: The creative strategy focused on launching the film Settlements (Favelas) in Chile, Argentina, Peru, Colombia and Brazil. For this, 5 trailers were created and ran in the aforementioned markets, these trailers were created by renowned film directors from each country and the media strategy focused on displaying these trailers on Facebook (Instagram) and YouTube, with support at the same movie theaters, which invited to buy tickets for the movie on the site: settlements.techo.org.
Oge Ọrụ: Chile, Peru, Argentina, Brazil and Colombia.
Usoro Ọrụ: Integrated campaign across Chile, Perú, Argentina, Brazil and Colombia.
Patentị: Prójimo
Los Notarios
La Motoneta
Deiro Films
Fandando
Ndị Otu: Nico Rubio, Jorge Fajardo, Camilo Sánchez, Pancho González, Marcelo Concha, Carolina Pinheiro, Cristián Chávez.
Producers: Prójimo, Los Notarios, Deiro Films, La Motoneta
Asụsụ Foto: Prójimo
Los Notarios
La Motoneta
Deiro Films
Fandando