Pride Shrike Mmemme Ihe Ngosi: Nhazi Mascot by Meng Chih Chiang

Pride Shrike Mmemme Ihe Ngosi: Nhazi Mascot by Meng Chih Chiang is a highly esteemed winner of the very prestigious 2021 Ihe Nrite A' Design Award nke Bronz in Nhazi Mgbasa Ozi Azụmaahịa, Ahịa na Nkwurịta Okwu Competition Category.

BronzMgbasa Ozi Azụmaahịa· 2021

Pride Shrike Mmemme Ihe Ngosi: Nhazi Mascot

by Meng Chih Chiang

Client: Pingtung County Government

Ihe Nrite A' Design Award nke Bronz Winner in Mgbasa Ozi Azụmaahịa Category

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The Design

About Pride Shrike Mmemme Ihe Ngosi: Nhazi Mascot

Ederede Akwụkwọ: Pride Shrike bụ mascot e mepụtara maka mmemme egwuregwu ụlọ akwụkwọ sekọndrị mba ụwa nke e mere na Pingtung, Taiwan. E ji nnụnụ a na-akpọ brown shrike mepụta mascot a, bụ́ nnụnụ oficial nke Mpaghara Pingtung, nke a họpụtara dochie oyiyi enwe nke ejikọtụrụ ogologo oge na obodo a. A jụrụ ndị ọkachamara na ihe gbasara nnụnụ (ornithologists) ka ihe ndị dị ka ihe mkpuchi anya ojii, ahụ elu na-acha uhie uhie, na ọdụ nke nwere isi ọcha, gosipụta n'ụzọ ziri ezi. E sere mascot a n'ụdị eserese na n'ụdị nkeji atọ, e mekwara ka ọ dịrị dị ka sticker ndị na-akpali akpali maka ngwa ozi e ji ezipụta ozi nke ọtụtụ mmadụ na-eji eme ihe. Ebumnuche ya bụ ikwalite egwuregwu na iwuli mpaghara ndị na-anabata mmemme a elu.

The Recognition

About the Ihe Nrite A' Design Award nke Bronz

Pride Shrike Mmemme Ihe Ngosi: Nhazi Mascot meriri A' Design Award nke Bronz, nnabata dị oke ugwu e nyere design ndị pụtara ìhè nke a ma ama maka nzụlite ihe, ọgụgụ isi na nghọta. Ndị meriri na Bronz bụ ihe e mere nke ndị nwere nka nke ukwuu ma dị mma n'imepụta nke na-egosi ahụmahụ buru ibu, echiche na ọgụgụ isi nke ndị designer ha. A na-atụ anya na Pride Shrike Mmemme Ihe Ngosi: Nhazi Mascot ga-abụ ihe a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya, nke dị oke ọrụ ma dị ọhụrụ. Design a meriri A' Design Award nke Bronz na-agụnye ụzọ kacha mma n'ime nka, sayensị, design na teknụzụ, ma dị mma nke ukwuu maka nlebara anya ya n'obere ihe. Pride Shrike Mmemme Ihe Ngosi: Nhazi Mascot na-emezu mkpa nke ọma, na-emetụ ọchịchọ aka, na-adọrọ mmetụta obi ma na-adọta ọchịchọ ịmara.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Pride Shrike is the mascot of 2020 National High School Athletic Games in Pingtung, Taiwan. The mascot was named "Pride Shrike" as "bird" is pronounced similar to "pride" in Taiwanese, as well as echoing with the slogan "Pingtung Pride." The games cheer not only for the winners, but all athletes as they all make people proud.
Dimensions & Packaging: The guidelines of animated stickers in LINE store:
1. Their dimensions must be within 320 x 270 px.
2. Playback time: Up to 4 seconds per sticker.
3. PNG frame limits per APNG: Between 5 and 20 frames.
4. The maximum file size for each image is 300 KB.
Tags: Mascot, Games, Pingtung, Taiwan, Line, Animated sticker, National High School Athletics, Shrike, Bird, Brown Shrike
Production Technology: The mascot is drawn in both graphic and 3 dimensional way. For animated stickers, the team created animation in After Effect and generated the animated images with an APNG creation tool such as APNG Assembler.
Design Challenge: Capturing the traits of brown shrike is the most challenging aspect. The team has worked closely with ornithologists to picture the brown shrike. The face is white with the typical black "bandit-mask" through the eyes. The upper part is reddish and the lower parts are yellowish belly withrufousflanks. The tail is redder and tipped in white.
Research: Besides its adorkable appearance and flexible body, Pride Shrike has very distinctive personality. He is a national badminton player, in the senior year of athletic class in National Chao-Chou Senior High School. His favorite snack is Wandan red bean cake and favorite beverage is fresh lemon juice, which are both signature products in Pingtung. His objective is to show the characteristics of the host city. Pride Shrike is an important agent to promote its tourism and economy with local industries and signature products.
Inspiration: The mascot design of Pingtung City has long been monkeys because the old name of Pingtung is "Ahou," which is pronounced similar to "monkey" in Mandarin. In order to break away from stereotyped thinking, the team selected Brown Shrike, the bird of Pingtung County, as an inspiration to give everyone a refreshing impression about Pingtung. In particular, the team collaborated with Endemic Species Research Institute to draw the key features of Brown Shrike in detail.
Project Duration: The project started in April 2019 and finished in December 2019, and the mascot was released and exhibited in January 2020. National High School Athletic Games will be held from July 18 to July 23 in Pingtung, Taiwan. More than 12,000 athletes from other counties and cities will participate in the event.
Operation Flow: It's the first time to promote national games as LINE animated sticker since LINE is the most popular communication software in Taiwan. In order to create stickers with novelty, here are the creative directions:

1. Promoting sports as the main purpose, the sticker of shrike integrated into all kinds of sports to show the strength and beauty of each race.
2. Communicating with young generation, as all the athletes are between 12 to 18 years old, the shrike in the sticker speaks funny buzzwords.
Team Members: Creative Director: Meng Chih Chiang
3d Artist: Alex Wu
Motion Designer: Amy Wen
Coordinator: Pei Rong Lu
Photography: James Lin, Pei Tzu Chen
Image Credits: Image #1: Alex Wu
Image #2: Meng Chih Chiang
Image #3: Meng Chih Chiang
Image #4: Meng Chih Chiang
Image #5: James Lin, Pei Tzu Chen
Video Credits: Meng Chih Chiang
PDF: Meng Chih Chiang