Mastermentors Ọrụ Bụ isi: Weebụsaịtị by Rounak Bose

Mastermentors Ọrụ Bụ isi: Weebụsaịtị by Rounak Bose is a highly esteemed winner of the very prestigious 2021 Ihe Nrite A' Design Award nke Igwe in Nhazi Weebụsaịtị na Weebụ Competition Category.

IgweWeebụ· 2021

Mastermentors Ọrụ Bụ isi: Weebụsaịtị

by Rounak Bose

Client: Mastermentors

Ihe Nrite A' Design Award nke Igwe Winner in Weebụ Category

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The Design

About Mastermentors Ọrụ Bụ isi: Weebụsaịtị

Ederede Akwụkwọ: Mastermentors bụ weebụsaịtị nkuzi na mmụta dị n'ịntanetị nke jikọtara ụmụ akwụkwọ na ndị ọkachamara dị nnọọ mma nọ n'obodo ha. Ikpo okwu a na-enye uche nhata nye ahụmịhe onye nkuzi na nke onye mmụta. Ndị nleta nwere ike ịhụ isi ọzụzụ ndị kacha mma, profaịlụ ndị nkuzi, na akụkọ blọgụ ndị na-akọwa mpaghara ọrụ ọ bụla. Nhazi ya bụ nke na-adaba n'ihu ihe niile, nke mere na usoro ya na-anọgide na-adị ọcha na ndoro ndoro n'ihu ihuenyo ọ bụla. E wuru weebụsaịtị a dịka ngwa weebụ na-aga n'ihu, e mekwara ka nchọpụta ya zuo oke site n'ọtụtụ mgbanwe iji hazie mmekọrịta dị mfe na ọdịdị mara mma.

The Recognition

About the Ihe Nrite A' Design Award nke Igwe

Mastermentors Ọrụ Bụ isi: Weebụsaịtị meriri A' Design Award nke Igwe, nnabata dị ugwu e nyere design ndị dị mma nke na-emezu ihe ndị a chọrọ n'ọrụ na ụlọ ọrụ nke a na-atụ anya n'ihe e kere eke ndị e mere nke ọma. Ndị meriri na Igwe na-egosi nka buru ibu, ọkachamara dị elu, nghọta ọkachamara na ikike imepụta nke ndị kere ha. A na-atụ anya na Mastermentors Ọrụ Bụ isi: Weebụsaịtị ga-abụ ihe e kere eke a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya nke bụ ihe bara uru ma dị ọhụrụ. Design a meriri A' Design Award nke Igwe na-ejikọta ụzọ kacha mma nke ụlọ ọrụ ma nwee àgwà teknụzụ kwesịrị ekwesị jikọtara na ihe ọmụma na talent. A na-asọpụrụ Mastermentors Ọrụ Bụ isi: Weebụsaịtị maka nlezianya ya ma e mere ya ka ọ nye mmeziwanye ndụ nke na-enyere aka ime ka ụwa bụrụ ebe ka mma.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: 1. The main goal of this design is to focus as much on the mentor-experience, as the student-experience. 2. Design methods have been used extensively to cleverly strategise onboarding and retention of mentors and students alike. Unlike other teaching platforms, the mentors here attract the major student-base, who in return get to learn from the local talented professionals. 3. Self-development with a personal touch has been a unique property borne in mind from the onset for this project.
Dimensions & Packaging: Technical Properties: Responsive website - a Progressive Web App, designed using ReactJS for the front-end, and a combination of Firebase and NodeJS for the backend. A mobile application service for Android, iOS and iPadOS, developed with Flutter. The website, with dynamic visual information, serves as an online-teaching-and-learning platform for mentors and students.
Tags: mastermentors, website, design, ui design, visual design, web design
Production Technology: Responsive website design paradigm was implemented for the pixel-perfect high-fidelity prototype made using Figma and InVision. A Firebase and NodeJS backend supported the Progressive Web App made using ReactJS.
Design Challenge: The main point of attention was that refinement and simplification, were to be prioritised over beautification. Top-notch functionality, satisfaction of usability heuristics, and a polished user experience was the greatest challenge of the project. Target users did not want to be overwhelmed by information and classy looks, but they did not like being underwhelmed. Properly guiding the user's attention across the website required significant effort to find the right balance for the design.
Research: The qualitative research used exploratory and generative tools-stakeholder maps, personas and concept maps to define the target audience-needs. The objective was to make informed decisions and define the Site Map. A mentor, a local talent, and few students, were interviewed to brainstorm, devise information architecture, make low-fidelity concepts and finalise over multiple iterations. Multiple celebrities were onboarded and 50-plus courses purchased in just one month of launch.
Inspiration: The platform was inspired by the need to revolutionise the Indian education system, founded on the premise of free expression - by telling stories that are typically unheard of, or lost. To this effect, a digital space was required to be provided to the local, talented professionals who are defining their fields with their skills, but need a digital platform to share their expertise. The aim of providing a visual voice to the upcoming mentors served as great inspiration.
Project Duration: The project started in November 2019 and finished in February 2020, in Kolkata, India.
Operation Flow: The website is the opener to the portfolio of celebrities teaching their craft and talented professionals showing tricks of their trade. A visitor sees the top courses from all the mentors and their profiles. Blogs provide sufficient impetus for the users to join courses of their liking, and learn from the masters. The user journey has been plotted such that the experience attracts prospective students and potential mentors alike, and provides incentive to want to be a part of this platform.
Team Members: Rounak Bose
Image Credits: Images belong to Rounak Bose