Don't Lose Your Biculutural Primary Function: Mgbasa Ozi Njikọ Dịkọtara Ọnụ by Yingbo Qiao

Don't Lose Your Biculutural Primary Function: Mgbasa Ozi Njikọ Dịkọtara Ọnụ by Yingbo Qiao is a highly esteemed winner of the very prestigious 2021 Ihe Nrite A' Design Award nke Ọlaọcha in Nhazi Mgbasa Ozi Azụmaahịa, Ahịa na Nkwurịta Okwu Competition Category.

ỌlaọchaMgbasa Ozi Azụmaahịa· 2021

Don't Lose Your Biculutural Primary Function: Mgbasa Ozi Njikọ Dịkọtara Ọnụ

by Yingbo Qiao

Client: Sparrow Creative Lab

Ihe Nrite A' Design Award nke Ọlaọcha Winner in Mgbasa Ozi Azụmaahịa Category

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The Design

About Don't Lose Your Biculutural Primary Function: Mgbasa Ozi Njikọ Dịkọtara Ọnụ

Book Text: Don't Lose Your Bicultural bụ mgbasa ozi njikọ dịkọtara ọnụ nke e mepụtara maka ọrụ ọwa telivishọn agbụrụ. Mkpọsa a gụnyere akwụkwọ mgbasa asatọ, edekwara aha nke ọ bụla n'asụsụ dị iche iche: Portuguese, Chinese, Arabic, Russian, Japanese, French, Italian na Hindi. Ihe ndị a na-ahụ anya na-eji pixel art ma wuo ya gburugburu ụkpụrụ nnwale telivishọn, nke na-ezo aka na oge mfu. A na-ejikọta akara mba ndị so na ya iji mepụta onyonyo dịrị n'otu ma dịkwa iche iche. Ebumnuche ya bụ ịgba ndị obodo mba ọzọ ume ka ha jigide asụsụ ha na ihe nketa ha.

The Recognition

About the Ihe Nrite A' Design Award nke Ọlaọcha

Don't Lose Your Biculutural Primary Function: Mgbasa Ozi Njikọ Dịkọtara Ọnụ meriri A' Design Award nke Ọlaọcha, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa kachasị elu, mara mma ma na-eju anya. Ndị meriri na Ọlaọcha bụ ọrụ na-egbu maramara nke ukwuu ma dị oke nzụlite nke na-egosi ọmarịcha ihe ọmụma, talent na nghọta nke ndị designer ha. A na-atụ anya na Don't Lose Your Biculutural Primary Function: Mgbasa Ozi Njikọ Dịkọtara Ọnụ ga-abụ ọrụ dị ịtụnanya, ihe nlereanya, nke dị oke ọrụ ma dị omimi n'ihe ọhụrụ. Design a meriri A' Design Award nke Ọlaọcha bụ ihe e mepụtara dị oke ịrịba ama, nke a na-eto nke na-erite uru ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. Don't Lose Your Biculutural Primary Function: Mgbasa Ozi Njikọ Dịkọtara Ọnụ bụ ihe e kere eke ọtụtụ ndị na-ekwo ekworo ya nke na-akpali ọchịchọ, na-eweta mmetụta ọma ma na-akpali ịtụnanya.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: To leverage Xfinity Ethnic Channel’s patented brand promise of multicultural provider by showing it in dramatic fashion, rather than just saying it in a straightforward way. To further reinforce the theme the solution was built around fully embracing the TV test pattern which alludes to the moment of “loss”. Its ties Ethnic channels including Brazil, China, France, Italy, Japan, India, Russia, middle east by connecting the symbols of the participating countries to create a diverse feeling.
Dimensions & Packaging: The eight posters contain eight different languages in title to interpret the main idea -Don’t lose your bicultural.
Tags: Culture diversity, Ethnic Channel, Culture integration,
Production Technology: Pixel art in using at the design. Pixel art is a type of digital art that harks back to the early days of computer graphics, where there were only a limited number of pixels on screen, and so any visuals you created looked quite crude and blocky.
Design Challenge: The loss of language undermines a people's sense of identity and belonging, which uproots the entire community in the end. They may become incorporated into the dominant language and culture that has subsumed them, but they have lost their heritage along the way. Xfinity Ethnic Channel knows how important your languages are.
Research: Cultural loss usually occurs when a smaller group encounters or becomes wrapped up in a larger, more dominant culture.immigrants just learning to speak English, which is what most Americans focus on.One reason for Xfinity Ethnic Channel can save your roots is that English typically replaces the language of one’s immigrant parents and grandparents. As a result, linguistic assimilation sometimes fuels efforts to regain the language and heritage that has been lost.
Inspiration: As a pioneer spot, the Bay Area has long been a destination for immigrants from within the United States and abroad, and boasts one of the most diverse populations in the country; Therefore, people who live here all have most commonly understood form of assimilation is that of cultural assimilation. Especially for minorities. they are eager to find a way to maintain their own culture, and need a TV platform like Xfinity Ethnic Channel to help them to achieve their goal of cultural integration.
Project Duration: The project started in November 2020 in San Francisco and finished in January 202.
Operation Flow: Compared with the same period last year, one month after the advertising campaign was launched, channel subscriptions have increased by 25%。
Team Members: Yingbo Qiao
Image Credits: Illustration/Creative Director: Yingbo Qiao