Beer Culture 2020 Ọrụ Bụ Isi: Akụkọ Nyocha Ahịa nke Gabriela Maria Straka

Ihe emepụtara bụ Beer Culture 2020 Ọrụ Bụ Isi: Akụkọ Nyocha Ahịa nke Gabriela Maria Straka bụ onye meriri a na-asọpụrụ nke ukwuu nke 2021 Ihe Nrite A' Design Award nke Bronz na Udi Asọmpi Nhazi Mgbasa Ozi Azụmaahịa, Ahịa na Nkwurịta Okwu.

BronzMgbasa Ozi Azụmaahịa· 2021

Beer Culture 2020 Ọrụ Bụ Isi: Akụkọ Nyocha Ahịa

nke Gabriela Maria Straka

Onye Ahịa: Brau Union Österreich AG

Onye Meriri Ihe Nrite A' Design Award nke Bronz na Udi Mgbasa Ozi Azụmaahịa

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Onye Meriri Onyinye A Kwadoro

Nyochaa Ọnọdụ Onyinye maka #118582

Gaa Saịtị Lee na A' Design Award Akụkọ Mgbasa Ozi Akara Onyinye

Agba

Nhazi a

Maka Beer Culture 2020 Ọrụ Bụ Isi: Akụkọ Nyocha Ahịa

Ederede Akwụkwọ: Beer Culture 2020 bụ akụkọ e bipụtara gbasara omenala biya n'Austria. Akụkọ a na-egosipụta nsonaazụ nyocha nnọchite anya nke ndị bi n'Austria dị afọ 18 gaa n'elu, nke otu ụlọ ọrụ nyocha ahịa nweere onwe ya mere site na mkparịta ụka ịntanetị na nke ekwentị. Isiokwu ndị e tinyere gụnyere mkpa ọkachasị biya, omume ịṅụ ihe ọṅụṅụ, imepụta biya n'ụzọ na-adigide adigide, iguzosi ike n'aha ahịa, na ngwaahịa na-enweghị ihe ọṅụṅụ na-egbu egbu. Eserese dị mfe na akara ngosi na-ewepụta ọnụọgụgụ n'ụdị dị mfe nghọta. Akụkọ a nwere ibe ọdịnaya iri isii na anọ (64) yana ibe mkpuchi anọ.

Nkwanye Ugwu

Maka Ihe Nrite A' Design Award nke Bronz

Beer Culture 2020 Ọrụ Bụ Isi: Akụkọ Nyocha Ahịa meriri A' Design Award nke Bronz, nnabata dị oke ugwu e nyere design ndị pụtara ìhè nke a ma ama maka nzụlite ihe, ọgụgụ isi na nghọta. Ndị meriri na Bronz bụ ihe e mere nke ndị nwere nka nke ukwuu ma dị mma n'imepụta nke na-egosi ahụmahụ buru ibu, echiche na ọgụgụ isi nke ndị designer ha. A na-atụ anya na Beer Culture 2020 Ọrụ Bụ Isi: Akụkọ Nyocha Ahịa ga-abụ ihe a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya, nke dị oke ọrụ ma dị ọhụrụ. Design a meriri A' Design Award nke Bronz na-agụnye ụzọ kacha mma n'ime nka, sayensị, design na teknụzụ, ma dị mma nke ukwuu maka nlebara anya ya n'obere ihe. Beer Culture 2020 Ọrụ Bụ Isi: Akụkọ Nyocha Ahịa na-emezu mkpa nke ọma, na-emetụ ọchịchọ aka, na-adọrọ mmetụta obi ma na-adọta ọchịchọ ịmara.

N'azụ Nhazi a

Ngwugwu Mgbasa Ozi

Nkwurịta okwu, ndị otu na nkọwa teknụzụ nke onye nhazi nyere.

Àgwà Pụrụ Iche: To us at Brau Union Osterreich AG, beer culture is not only just what wins us our bread. It is our passion and devotion that we pay particular attention to. This is why we, as Austria's innovation leader in brewing, have published an Austrian beer culture report in 2020. It represents a survey of our country's beer culture, seeking to improve it constantly.
Nha & Mkpuchi: Format closed 280 x 215 mm
Format open 280 x 430 mm
Extent 4 cover pages and 64 content pages
Circulation 1700
Mkpado: beer culture report, beer culture, beer, market research, Austria
Teknụzụ Mmepụta: The design was created in collaboration with Red Bull Media House GmbH. Simple graphics and symbols have been chosen to make the numbers easy to understand. For example, a flower tendril was chosen to represent the topic of the environment and sustainability or shopping carts for the purchase frequency.
The report was printed on LuxoArt Samt paper. Cover 250g, content pages 150g. Print in 4-colored Euroscale. Finishing UV coating on cover approx. 30 percent area coverage
Ịma Aka Imepụta: The creative challenge was to present the large amount of figures and data provided by the market research institute in an easily understandable form and to represent them visually in graphics.
Target group of the Beer Culture Report 2020 are specialists in hotel and catering trades, food stores, specialised journalist and everyone who is interested in Austrian beer culture.
Nchọpụta: The market research institute carried out the survey. The target group was the entire Austrian population aged 18 and over. The method was a combination of an online and a telephone survey, in which about a third was carried out by telephone (in the older shifts from around 60 years of age) and the rest online. The total sample was 2,090 surveys. Using the graphics in the report, the result shows a good overview of the interest, knowledge and responsible consumption of beer by Austrians.
Mkpali: For Austria's largest brewery company, it is particularly important to demonstrate and promote the diversity of Austrian beer culture. This topic was the focus of the study, which was carried out by an independent market research institute. The results are gratifying because they show how important beer and beer specialties are to Austrians but they also reflect interest, knowledge and responsible enjoyment of beer by Austrians. All in all the report is a great reflection for the beer culture.
Oge Ọrụ: The planning phase began in January 2020. The interviews with the target group of the market research institute took place in March 2020. The Red Bull Media House team then created the graphs from the numbers and data and designed the report. The report was printed in October published on November 18, 2020.
Usoro Ọrụ: In cooperation with the research institute Market, we tried to get to the bottom of the topic of beer culture using a representative study carried out throughout Austria. Questions about the importance of beer specialties, drinking habits, sustainable beer production, brand loyalty and non-alcoholic products were answered in a representative manner. The facts and figures from the market research institute are graphically presented in the report in an easily understandable form.
Patentị: Copyrights belong to Brau Union Österreich AG, 2020
Ndị Otu: Head of Corporate Affairs & CSR at Brau Union Österreich AG: Mag. Dr. Gabriela Maria Straka, EMBA
Project coordinator at Brau Union Österreich AG: Ruth Dunzendorfer, MA
Implementing company that drew the graphics and prepared the report: Red Bull Media House GmbH
Asụsụ Foto: Brau Union Österreich AG