Ọlaedo Mmemme · 2021
Lays Signature Ahụmahụ Ika Ngosipụta Mberede
by PepsiCo Design and Innovation
- Ihe Nrite A' Design Award nke Ọlaedo 2021 in Mmemme
- CLIENT: PepsiCo Design & Innovation
- Estimated Number of Design Views: 96,677
- Verification code 61C1B8AAF7 · Verify this award
Colors
About Lays Signature Ahụmahụ Ika Ngosipụta Mberede
Lays Signature bụ ahụmahụ ika ngosipụta mberede e kere gburugburu chips poteto. A na-eme ahụmahụ a n'ebe ndị nwa oge n'ime ụlọ ahịa ndị pụrụ iche, ebe ụlọ mmanya ngwakọta chips na-arụ ọrụ dị ka obere ogbo ihe ngosi. Ndị ọbịa na-ekiri ihe ngosi na-eme n'ihu ha, ebe a na-eji aka na-emepụta ụtọ ndị pụrụ iche n'ihu ha. Ụdị ihe nkiri a na-emetụta ọtụtụ akụkụ ahụ mmadụ na-eweghachi echiche ọhụrụ banyere otu esi enye, detụ ire ma kesaa chips. Ebumnobi ya bụ iru ndị ahịa na-eto eto ndị ji ahụmahụ n'ezie na nkesa mmekọrịta ọha na eze kpọrọ ihe. E gosipụtara nke mbụ n'ụlọ ahịa ukwu Lane Crawford.
About the Ihe Nrite A' Design Award nke Ọlaedo
Lays Signature Ahụmahụ Ika Ngosipụta Mberede meriri A' Design Award nke Ọlaedo, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa mbụ, dị ịtụnanya ma pụtara ìhè. Ndị meriri na Ọlaedo bụ ihe e kere eke dị oke ọhụrụ, nwere ọhụụ ma na-egbu maramara nke na-egosipụta ọgụgụ isi, amamihe na nka nke ndị designer ha. A na-atụ anya na Lays Signature Ahụmahụ Ika Ngosipụta Mberede ga-abụ ihe e mepụtara kacha enweta otuto, na-edu ọnọdụ ma bụrụ ihe ncheta nke na-enye uru na-adịbeghị mgbe ọ bụla. Design a meriri A' Design Award nke Ọlaedo bụ ọrụ dị ebube, a na-asọpụrụ nke na-erite uru buru ibu ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. Lays Signature Ahụmahụ Ika Ngosipụta Mberede na-eweta mmetụta ọchịchọ siri ike, na-akpali agụụ, na-akwado nzụlite ihe ma na-adọrọ anyị adọrọ.
Press Kit
- Unique Properties
- Lays Signature is a brand experience with the singular mission to make potato chips sexy to what is rapidly becoming known as the me generation. This one-of-a-kind theatrical experience takes place at pop-up locations in exclusive retailers. At these mixology chip bars folks are treated to a live performance where unique flavors are hand-crafted right before their eyes.
- Inspiration
- Our challenge was to meet our future customers where they are. Which is out in the world having experiences. And on their phone posting about themselves. Our solution was to create a rich and multi-sensory experience that reimagine how people consume chips with Lays Signature. Its first installment at the exclusive department store, Lane Crawford.
