LIFEWTR S8 Unconventional Canvas Nkwakọba Mmiri Karama by PepsiCo Design and Innovation

LIFEWTR S8 Unconventional Canvas Nkwakọba Mmiri Karama by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2021 Ihe Nrite A' Design Award nke Ọlaedo in Nhazi Ngwungwu Competition Category.

ỌlaedoNgwungwu· 2021

LIFEWTR S8 Unconventional Canvas Nkwakọba Mmiri Karama

by PepsiCo Design and Innovation

Client: PepsiCo Design & Innovation

Ihe Nrite A' Design Award nke Ọlaedo Winner in Ngwungwu Category

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Colors

The Design

About LIFEWTR S8 Unconventional Canvas Nkwakọba Mmiri Karama

LIFEWTR Series 8 Unconventional Canvas bụ atụmatụ nkwakọba karama maka akara ngosi mmiri dị elu. Akara karama ahụ na-arụ ọrụ dịka kanvas maka ndị na-ese ihe na-apụta ọhụrụ, ya mere nkwakọba ahụ na-eje ozi dịka isi iyi nke mmiri ọṅụṅụ na mkpali. Series 8 na-egosipụta ọrụ nke ndị na-ese ihe atọ gafere eserese, ihe ọkpụkpụ na ọrụ ndị e mere n'akwụkwọ, gụnyere nyocha nke akụkọ ihe mere eme ọzọ ebe e tinyere ụmụ nwanyị ndị ojii n'akụkọ omenala. A na-eburu ọrụ nka ahụ site na nkwukọrịta akara ngosi, n'ụlọ ahịa na na mmemme ndị a na-eme ozugbo, na-enye ndị na-ese ihe ahụ e gosipụtara ohere iru ụwa niile.

The Recognition

About the Ihe Nrite A' Design Award nke Ọlaedo

LIFEWTR S8 Unconventional Canvas Nkwakọba Mmiri Karama meriri A' Design Award nke Ọlaedo, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa mbụ, dị ịtụnanya ma pụtara ìhè. Ndị meriri na Ọlaedo bụ ihe e kere eke dị oke ọhụrụ, nwere ọhụụ ma na-egbu maramara nke na-egosipụta ọgụgụ isi, amamihe na nka nke ndị designer ha. A na-atụ anya na LIFEWTR S8 Unconventional Canvas Nkwakọba Mmiri Karama ga-abụ ihe e mepụtara kacha enweta otuto, na-edu ọnọdụ ma bụrụ ihe ncheta nke na-enye uru na-adịbeghị mgbe ọ bụla. Design a meriri A' Design Award nke Ọlaedo bụ ọrụ dị ebube, a na-asọpụrụ nke na-erite uru buru ibu ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. LIFEWTR S8 Unconventional Canvas Nkwakọba Mmiri Karama na-eweta mmetụta ọchịchọ siri ike, na-akpali agụụ, na-akwado nzụlite ihe ma na-adọrọ anyị adọrọ.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: LIFEWTR is a premium water brand committed to advancing and showcasing sources of creativity. LIFEWTR fuses creativity and purpose, serving as a source of both hydration and inspiration as a platform for emerging artists. Design is at the heart of the LIFEWTR brand, first and foremost on the bottle, and it is carried through in all brand communication, from the telling of featured artists authentic stories to content to how it appears in store and at live events.
Tags: Packaging, Beverage
Inspiration: LIFEWTR Series 8 features the work of Lilian Martinez, Tofer Chin and Sarah Zapata. Through the mediums of painting, sculpture and works on paper, Lillian Martinez explores alternate histories where women of color are not excluded from specific cultural narratives. Unconventional Canvas exemplifies LIFEWTR as a unique proposition in the global hydration category as the series gains worldwide reach through LIFEWTR and their partnership with global art.
Team Members: PepsiCo Design & Innovation

Read the Press Release