Ọlaedo Ngwungwu · 2021
Lipton Avant Garde Special Art Edition Mkpuchi Ngwaahịa nke Mkpọ Ihe Ọṅụṅụ
by PepsiCo Design and Innovation
- Ihe Nrite A' Design Award nke Ọlaedo 2021 in Ngwungwu
- CLIENT: PepsiCo Design & Innovation
- Estimated Number of Design Views: 31,193
- Verification code A8C7C96D37 · Verify this award
Colors
About Lipton Avant Garde Special Art Edition Mkpuchi Ngwaahịa nke Mkpọ Ihe Ọṅụṅụ
Lipton Avant Garde Special Art Edition bụ nchịkọta nke obere mkpọ ndị e ji edebe tii oyi. Mkpọ ọ bụla na-ebu 250 ml, ọ dịkwa mfe na mfe ibugharị, ụdị a bụkwa obere mkpọ mbụ na ngalaba tii oyi na Russia. Ihe osise ndị dị na ya sitere na mmegharị nka Avant Garde nke Russia, gụnyere Suprematism, Abstractionism na Cubo Futurism. E jikọtara ihe osise dị iche iche na ụtọ pichi, lemon na tii akwụkwọ ndụ akwụkwọ ndụ. A na-ere nchịkọta a naanị na Russia. Ebumnuche ya bụ ime ka a hụ akara ngwaahịa ahụ na shelf n'ime ngalaba juru eju.
About the Ihe Nrite A' Design Award nke Ọlaedo
Lipton Avant Garde Special Art Edition Mkpuchi Ngwaahịa nke Mkpọ Ihe Ọṅụṅụ meriri A' Design Award nke Ọlaedo, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa mbụ, dị ịtụnanya ma pụtara ìhè. Ndị meriri na Ọlaedo bụ ihe e kere eke dị oke ọhụrụ, nwere ọhụụ ma na-egbu maramara nke na-egosipụta ọgụgụ isi, amamihe na nka nke ndị designer ha. A na-atụ anya na Lipton Avant Garde Special Art Edition Mkpuchi Ngwaahịa nke Mkpọ Ihe Ọṅụṅụ ga-abụ ihe e mepụtara kacha enweta otuto, na-edu ọnọdụ ma bụrụ ihe ncheta nke na-enye uru na-adịbeghị mgbe ọ bụla. Design a meriri A' Design Award nke Ọlaedo bụ ọrụ dị ebube, a na-asọpụrụ nke na-erite uru buru ibu ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. Lipton Avant Garde Special Art Edition Mkpuchi Ngwaahịa nke Mkpọ Ihe Ọṅụṅụ na-eweta mmetụta ọchịchọ siri ike, na-akpali agụụ, na-akwado nzụlite ihe ma na-adọrọ anyị adọrọ.
Press Kit
- Unique Properties
- Created to stand out on shelf, Lipton Art Special Edition helps to reclaim Liptons voice in the ice tea category, which is crowded with new brands. Not only is the graphic design category disrupting, but the ultra portable and lightweight 250 ml size is also the first miniature format can in the ice tea category in Russia. These cans make the consumer take notice of Lipton in a new and memorable way.
- Tags
- Packaging, Beverage
- Inspiration
- Lipton Special Art Edition is a unique collection of 250 ml miniature cans, available only in Russia, devoted to the Russian Avant Garde. The design team was inspired by some of the most distinctive art movements such as Suprematism, Abstractionism and Cubo Futurism to reimagine Lipton packaging. The resulting unique and category breaking designs were then paired with each of Liptons peach, lemon and green tea flavors.
