Game Fuel Mkpuchi Ihe Ọṅụṅụ by PepsiCo Design and Innovation

Game Fuel Mkpuchi Ihe Ọṅụṅụ by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2021 Ihe Nrite A' Design Award nke Ọlaedo in Nhazi Ngwungwu Competition Category.

ỌlaedoNgwungwu· 2021

Game Fuel Mkpuchi Ihe Ọṅụṅụ

by PepsiCo Design and Innovation

Client: PepsiCo Design & Innovation

Ihe Nrite A' Design Award nke Ọlaedo Winner in Ngwungwu Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

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The Design

About Game Fuel Mkpuchi Ihe Ọṅụṅụ

Game Fuel bụ mkpuchi ihe ọṅụṅụ ike nke mbipụta pụrụ iche emere maka akara njirimara Adrenaline Rush na Russia. Nhazi a na-eme ememe omenala egwuregwu vidiyo na e-sports. A gbanwere akara ngosi A ahụ pụtara ìhè na mkpọ ahụ ka ọ bụrụ ọnụ ụzọ mara mma nke na-akpọ onye na-azụ ahịa ka ọ banye n'ime gburugburu egwuregwu ọhụrụ ma na-emepụta mmetụta nke imikpu nke nta nke nta. Nhazi a gbasapụrụ site na mkpuchi ahụ ruo n'ahụmahụ akara njirimara ndị sara mbara karịa. Ebumnobi e kwuru bụ iwepụ obodo ndị na-egwu egwuregwu n'echiche efu ndị mmadụ nwere ma nye ndị na-egwu egwuregwu ike na ntụkwasị obi maka arụmọrụ siri ike.

The Recognition

About the Ihe Nrite A' Design Award nke Ọlaedo

Game Fuel Mkpuchi Ihe Ọṅụṅụ meriri A' Design Award nke Ọlaedo, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa mbụ, dị ịtụnanya ma pụtara ìhè. Ndị meriri na Ọlaedo bụ ihe e kere eke dị oke ọhụrụ, nwere ọhụụ ma na-egbu maramara nke na-egosipụta ọgụgụ isi, amamihe na nka nke ndị designer ha. A na-atụ anya na Game Fuel Mkpuchi Ihe Ọṅụṅụ ga-abụ ihe e mepụtara kacha enweta otuto, na-edu ọnọdụ ma bụrụ ihe ncheta nke na-enye uru na-adịbeghị mgbe ọ bụla. Design a meriri A' Design Award nke Ọlaedo bụ ọrụ dị ebube, a na-asọpụrụ nke na-erite uru buru ibu ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. Game Fuel Mkpuchi Ihe Ọṅụṅụ na-eweta mmetụta ọchịchọ siri ike, na-akpali agụụ, na-akwado nzụlite ihe ma na-adọrọ anyị adọrọ.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Adrenaline Rush, an established, powerful and bold energy drink brand available in Russia, created Adrenaline Game Fuel as a special edition offering to celebrate the gaming occasion and e-sports culture. With the design extending from packaging to brand experiences, the objective was to shift preconceived notions of the gaming community and release it from stereotypes, while also giving gamers energy and confidence for maximum performance.
Tags: Packaging, Beverage
Inspiration: Every aspect of the Adrenaline Game Fuel packaging was designed to enhance the gaming experience and feel aesthetically worthy of the serious gaming consumer. The visually prominent A logo on pack was transformed into a colorful portal that invites consumers into the gradual immersion of a new game environment.
Team Members: PepsiCo Design & Innovation

Read the Press Release