Moose Piss Animeshọn Mgbasa Ozi by Bruno Cintra

Moose Piss Animeshọn Mgbasa Ozi by Bruno Cintra is a highly esteemed winner of the very prestigious 2021 Ihe Nrite A' Design Award nke Ọlaedo in Nhazi Ihe Nkiri, Vidio na Eserese Na-agagharị Competition Category.

ỌlaedoIhe Nkiri· 2021

Moose Piss Animeshọn Mgbasa Ozi

by Bruno Cintra

Client: Hermoso Compadre

Ihe Nrite A' Design Award nke Ọlaedo Winner in Ihe Nkiri Category

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The Design

About Moose Piss Animeshọn Mgbasa Ozi

Moose Piss bụ animeshọn mgbasa ozi e mepụtara dịka akụkụ bụ isi nke mkpọsa mmalite biya ọhụrụ. Animeshọn a dị sekọnd 40 n'ogologo, na-agba na frem 12 kwa sekọnd, e wee mepụta ya na mkpebi 4K. E jikọtara eserese aka na ihe osise na eserese dijitalụ, e jikwa ngwanrọ eserese maka nhazi na ndozi ụda. A họọrọ ụdị na-enweghị nsọpụrụ ma na-atọ ọchị ka ọ dabara na àgwà nke ika ahịa biya ahụ. E megharịrị ihe okike iji wuo ụwa dị ka nrọ. E bu n'obi ka animeshọn a bụrụ maka vidiyo n'ịntanetị na ikpo okwu mgbasa ozi ọha.

The Recognition

About the Ihe Nrite A' Design Award nke Ọlaedo

Moose Piss Animeshọn Mgbasa Ozi meriri A' Design Award nke Ọlaedo, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa mbụ, dị ịtụnanya ma pụtara ìhè. Ndị meriri na Ọlaedo bụ ihe e kere eke dị oke ọhụrụ, nwere ọhụụ ma na-egbu maramara nke na-egosipụta ọgụgụ isi, amamihe na nka nke ndị designer ha. A na-atụ anya na Moose Piss Animeshọn Mgbasa Ozi ga-abụ ihe e mepụtara kacha enweta otuto, na-edu ọnọdụ ma bụrụ ihe ncheta nke na-enye uru na-adịbeghị mgbe ọ bụla. Design a meriri A' Design Award nke Ọlaedo bụ ọrụ dị ebube, a na-asọpụrụ nke na-erite uru buru ibu ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. Moose Piss Animeshọn Mgbasa Ozi na-eweta mmetụta ọchịchọ siri ike, na-akpali agụụ, na-akwado nzụlite ihe ma na-adọrọ anyị adọrọ.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This project was created to be the main part of the beer launch campaign.
I used manual drawing techniques, combined with illustration and digital painting. In addition, 3 software were used to assist in the composition.
Dimensions & Packaging: A digital animation, meant to run on YouTube, Vimeo, Facebook and Instagram. It is 40 seconds long, with a frame rate of 12 frames/second. The resolution is 4k.
Tags: Beer, Animation, Illustration, design, modern.
Production Technology: Manual draw and graphic software like Photoshop, After Affects and Audition.
Design Challenge: Choose a style that matches the product's proposal.
Research: I researched how the target audience would react to an animation like this, turning points and impact for the brand. As insights, I realized that the public likes to try products with bold communication, which reinforced the desired concept.
Inspiration: I looked for an irreverent style that matched the beer brand. A modern and humorous illustration, to make a perfect combination with beer. In addition, I was also inspired by natural elements, and restyled them to create a "surreal world" for the animation.
Project Duration: 2 months.
Operation Flow: it is supposed to run on several players, and you can find the key points in seconds 04 ', 10', 20 ', 26' and 30'.
Patents: No patents.
Team Members: Bruno Cintra
Image Credits: No copyrights.