Out Here It's Dew Ọrụ Mmemme Mgbasa Ozi by PepsiCo Design and Innovation

Out Here It's Dew Ọrụ Mmemme Mgbasa Ozi by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2021 Ihe Nrite A' Design Award nke Bronz in Nhazi Mgbasa Ozi Azụmaahịa, Ahịa na Nkwurịta Okwu Competition Category.

BronzMgbasa Ozi Azụmaahịa· 2021

Out Here It's Dew Ọrụ Mmemme Mgbasa Ozi

by PepsiCo Design and Innovation

Client: PepsiCo Design & Innovation

Ihe Nrite A' Design Award nke Bronz Winner in Mgbasa Ozi Azụmaahịa Category

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The Design

About Out Here It's Dew Ọrụ Mmemme Mgbasa Ozi

Ederede Akwụkwọ: Out Here It's Dew bụ mgbasa ozi mmemme e mepụtara maka otu ụdị mmanya na-agba afụfụ (carbonated soft drink) nke a chọrọ iji rute ndị hụrụ mmasị n'ihe gbasara mbara igwe n'akụkụ Midwest nke United States. Mmemme a na-agba ndị mmadụ ume ka ha ṅụọ mmanya ahụ mgbe ha na-achụ nta, na-akụ azụ, na-ekwo ụgbọ mmiri ma na-eje njem ije ụkwụ n'ọhịa. Mmemme a malitere site n'ọfa nke na-akwụghachi iri dollar abụọ ($20) maka akwụkwọ ikike ịchụ nta na ịkụ azụ nke afọ 2020. Ọrụ nse foto e mere wuru nnukwu ọba onyonyo maka ebe ahịa, mgbasa ozi na sistemụ mmezu ahịa (social media), na mgbasa ozi n'èzí ụlọ. A họọrọ otu ebe iji gosipụta mmalite oge opupu ihe ubi, oge okpomọkụ, na oge mgbụsị akwụkwọ n'otu ogbako nsefoto.

The Recognition

About the Ihe Nrite A' Design Award nke Bronz

Out Here It's Dew Ọrụ Mmemme Mgbasa Ozi meriri A' Design Award nke Bronz, nnabata dị oke ugwu e nyere design ndị pụtara ìhè nke a ma ama maka nzụlite ihe, ọgụgụ isi na nghọta. Ndị meriri na Bronz bụ ihe e mere nke ndị nwere nka nke ukwuu ma dị mma n'imepụta nke na-egosi ahụmahụ buru ibu, echiche na ọgụgụ isi nke ndị designer ha. A na-atụ anya na Out Here It's Dew Ọrụ Mmemme Mgbasa Ozi ga-abụ ihe a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya, nke dị oke ọrụ ma dị ọhụrụ. Design a meriri A' Design Award nke Bronz na-agụnye ụzọ kacha mma n'ime nka, sayensị, design na teknụzụ, ma dị mma nke ukwuu maka nlebara anya ya n'obere ihe. Out Here It's Dew Ọrụ Mmemme Mgbasa Ozi na-emezu mkpa nke ọma, na-emetụ ọchịchọ aka, na-adọrọ mmetụta obi ma na-adọta ọchịchọ ịmara.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In the Summer of 2020, we launched an ambitious 360 degree marketing platform to both celebrate and empower the passions of outdoor enthusiasts across the Midwest; the Heartland of America. MTN DEW targeted outdoor enthusiast consumers, affectionately dubbed Heartland Heroes. During shelter in place orders as a result of COVID-19, experts recommended that people take some time to get into nature.
Inspiration: Our challenge became to change peoples behavior of when and where they Do the Dew. We also wanted to change perceptions along the way. So, whether you are hunting, fishing, boating or hiking and you think about a refreshing carbonated drink, you think MTN DEW. The campaign all kicked off with the MTN DEW Outdoor Stimulus, which reimbursed fans with 20 Dollars towards the Heartlands 2020 hunting and fishing permits.
Team Members: PepsiCo Design & Innovation

Read the Press Release