RingCentral Message Video Phone Nhazi Mmegharị by Not Real

RingCentral Message Video Phone Nhazi Mmegharị by Not Real is a highly esteemed winner of the very prestigious 2021 Ihe Nrite A' Design Award nke Ọlaọcha in Nhazi Ihe Nkiri, Vidio na Eserese Na-agagharị Competition Category.

ỌlaọchaIhe Nkiri· 2021

RingCentral Message Video Phone Nhazi Mmegharị

by Not Real

Client: RingCentral

Ihe Nrite A' Design Award nke Ọlaọcha Winner in Ihe Nkiri Category

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Colors

The Design

About RingCentral Message Video Phone Nhazi Mmegharị

RingCentral bụ usoro nkwukọrịta azụmahịa nke mbụ, na-ejikọta onye ọ bụla na ihe ọ bụla ọnụ iji rụọ ọrụ. NotReal mepụtara vidiyo nlele iji gosipụta ihe niile ngwa a dị ike nwere ike ime, ka ndị na-ekiri ya nwee ike ịhụ otú ngwaahịa a si buru ibu ma zuo oke n'ezie. E nwere ịdịkọ ọnụ nke ụwa atọ: Nke Eziokwu, ebe onye ọrụ nọ gosiri site n'ọnọdụ ọrụ dị adị. Dijitalụ, nke e mere site na UI ndị a kwaturu akwatu nke na-egosipụta atụmatụ pụrụ iche nke ngwa ahụ. Na nke Abstract, iji kọwaa ọrụ n'ozuzu ya. N'ime vidiyo ahụ niile, e nwere otu ndị na-eke ngwaahịa site na ngwa ahụ.

The Recognition

About the Ihe Nrite A' Design Award nke Ọlaọcha

RingCentral Message Video Phone Nhazi Mmegharị meriri A' Design Award nke Ọlaọcha, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa kachasị elu, mara mma ma na-eju anya. Ndị meriri na Ọlaọcha bụ ọrụ na-egbu maramara nke ukwuu ma dị oke nzụlite nke na-egosi ọmarịcha ihe ọmụma, talent na nghọta nke ndị designer ha. A na-atụ anya na RingCentral Message Video Phone Nhazi Mmegharị ga-abụ ọrụ dị ịtụnanya, ihe nlereanya, nke dị oke ọrụ ma dị omimi n'ihe ọhụrụ. Design a meriri A' Design Award nke Ọlaọcha bụ ihe e mepụtara dị oke ịrịba ama, nke a na-eto nke na-erite uru ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. RingCentral Message Video Phone Nhazi Mmegharị bụ ihe e kere eke ọtụtụ ndị na-ekwo ekworo ya nke na-akpali ọchịchọ, na-eweta mmetụta ọma ma na-akpali ịtụnanya.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: RingCentral is the #1 business communications platform, bringing everyone and everything together to get work done.

NotReal developed an overview video to showcase everything this powerful app can do, so that viewers get a glimpse of how broad and complete this product really is.
Dimensions & Packaging: 1920 pixels x 1080 pixels at 24 frames per second
Tags: animation, design, 3D, CGI, ringcentral, video, software, motion graphics
Production Technology: It's a full CGI project, so the applied technology is regular computers. C4D was used for all 3D design and animation, Redshift was the render engine and all compositing was done in Adobe After Effects.
Design Challenge: In 2020 all the world faced new challenges and a paradigm change in the way people work and interact with their teammates.
Virtual communication tools became heroes in the everyday routine.
Work can find us anywhere, anytime.
The challenge was to communicate the user's point of view, the app itself and its features, and some general concepts about making every day easier and smarter with the use of this app.
The user was represented subjectively through hyper-realistic environments.
The product, through the app's interface.
The concepts, through more abstract scenes.
Research: This was a commissioned project. RingCentral came directly to NotReal. They needed to create a series of videos with a renewed, fresh and contemporary style, showing their product as high-end.
The first research was to find general visual references of the mood, layouts, materials, lighting and storytelling (which was decided to communicate the main concepts through visual representations of them and supported with text overlays).
Inspiration: The video needed to communicate the user point of view, the product itself and some worthy features.
The way it was chosen was to break these elements into different worlds: Real, Digital and Abstract. Throughout the video, there's team interacting through the app, while creating a product.
Project Duration: The project kick-off was on May 29th 2020 and final delivery of this video/version was on August 4th 2020.
Operation Flow: It's a video with no interaction or special operative instructions. Just hit Play!
Team Members: Co-Creative & Art Director: Valeria Moreiro
Co-Creative & Animation Director: Milton Gonzalez
Executive Producer: Roberto Connolly
Production Assistant: Joana Cabrera
Designer: Luján Borzi
Designer: Josefina Llano
Designer: Macs Riedel
Designer: Sergio Fuego
Designer: Valeria Moreiro
Designer: Milton Gonzalez
Animator: Macs Riedel
Animator: Sergio Fuego
Animator: Joana Cabrera
Animator: Milton Gonzalez
Lighting & Shading: Valeria Moreiro
Rendering & Compositing: Milton Gonzalez
3D Modeler: Nahuel Belich
3D Modeler: RotoArt
Music & Sound Designer: Facundo Capece
Image Credits: All images and video were developed by the full team at NotReal (see TEAM MEMBERS). There are no specific credits for individual content.