Pride Ọrụ Bụ Isi: Elekere Aka by Alex Donahue

Pride Ọrụ Bụ Isi: Elekere Aka by Alex Donahue is a highly esteemed winner of the very prestigious 2021 Ihe Nrite A' Design Award nke Igwe in Nhazi Ọla Ịchọ Mma Competition Category.

IgweỌla Ịchọ Mma· 2021

Pride Ọrụ Bụ Isi: Elekere Aka

by Alex Donahue

Client: Alex Donahue

Ihe Nrite A' Design Award nke Igwe Winner in Ọla Ịchọ Mma Category

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Colors

The Design

About Pride Ọrụ Bụ Isi: Elekere Aka

Ederede Akwụkwọ: Pride bụ elekere aka nwoke na nwanyị nwere ike iyi, nke sitere n'echiche ememe pride parades a na-eme kwa afọ n'ụwa niile. Ihe ndị na-egosi awa, nkeji, na sekọnd na-ebu agba isii nke egwurugwu, na-agagharịkwa n'elu ihu elekere ahụ mgbe niile, na-emepụta usoro ihe dịgasị iche iche n'ụbọchị dum. N'oge ehihie na n'etiti abalị, ihe ndị a na-ejikọta ọnụ iji mepụta egwurugwu zuru oke, nke bụ ihe akara nke ịdị n'otu. Kesu elekere a bụ nke e ji ígwè na-adịghị agba nchara (black IP stainless steel) mee, nwere ihe njikọ zoro ezo nke jikọtara eriri akpụkpọ anụ ojii n'ụzọ dị nnọọ mma na-enweghị nkụzi. Enwere mmegharị Japanese quartz e wunyere n'ime kesu elekere ahụ nke dị 40 mm.

The Recognition

About the Ihe Nrite A' Design Award nke Igwe

Pride Ọrụ Bụ Isi: Elekere Aka meriri A' Design Award nke Igwe, nnabata dị ugwu e nyere design ndị dị mma nke na-emezu ihe ndị a chọrọ n'ọrụ na ụlọ ọrụ nke a na-atụ anya n'ihe e kere eke ndị e mere nke ọma. Ndị meriri na Igwe na-egosi nka buru ibu, ọkachamara dị elu, nghọta ọkachamara na ikike imepụta nke ndị kere ha. A na-atụ anya na Pride Ọrụ Bụ Isi: Elekere Aka ga-abụ ihe e kere eke a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya nke bụ ihe bara uru ma dị ọhụrụ. Design a meriri A' Design Award nke Igwe na-ejikọta ụzọ kacha mma nke ụlọ ọrụ ma nwee àgwà teknụzụ kwesịrị ekwesị jikọtara na ihe ọmụma na talent. A na-asọpụrụ Pride Ọrụ Bụ Isi: Elekere Aka maka nlezianya ya ma e mere ya ka ọ nye mmeziwanye ndụ nke na-enyere aka ime ka ụwa bụrụ ebe ka mma.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The watch features six colors that continually move about the face. Twice a day, at both noon and midnight, the colors come together to create the shape of a rainbow. Beauty comes in all colors and is heightened by those colors' alignment. Show your pride with this meaningful timepiece.
Dimensions & Packaging: The watch weighs .5 lbs, the case's diameter is 40mm and made from Black IP Stainless Steel. The case height is 8.85mm (0.35"). Inside the case, the watch contains a Japanese quartz movement. The watch is water-resistant up to 3 ATM. The band size is 20mm. The band is black and made from leather.
Tags: Pride, LGBTQ+, Rainbow, Unity, Kinetic
Production Technology: The pride watch is unisex. It is made of black stainless steel with hidden lugs that connect the band seamlessly. The watch was developed from a combination of watercolor painting, drawing, technical drawings, and models were made using digital design software.
Design Challenge: The design challenge was to create a watch where the primary imagery was part of the watch's function rather than an applied graphic. The hour, minute, and second hands move about the watch, creating varied compositions throughout the day. The watch hands are colorful, but the case and band provide a monochrome, elegant backdrop.
Research: After extensive research on the symbolism of the LGBTQ rights global movement, it was found that the rainbow is the most prevalent symbol. Several design concepts were then created using the rainbow, with the selected option as one in which the hour, minute, and second hands are the rainbow and move about the watch. This was preferred over a graphic application of the rainbow for two reasons: 1. The rainbow would become intrinsic to the function of the watch, 2. The hands come together and form the rainbow, which is a metaphor for unity.
Inspiration: The pride watch is a timepiece dedicated to those individuals who have bravely stood with pride for the rights of all people. The design is inspired by pride parades that occur annually worldwide, which focus on the global civil rights movement for lesbian, gay, bisexual, transgender, non-binary, and queer social acceptance.
Project Duration: Alex Donahue created the conceptual and technical drawings in Fall 2019. The watch began production in Spring 2020 and was released in Summer 2020. It has been bought by design stores and individuals throughout the world.
Operation Flow: The watch continually transforms as the rainbow bands move about the case to indicate the hour, minute, and second. They align at midnight and noon to form a full rainbow, a symbol of unity.
Team Members: Alex Donahue
Image Credits: All photos copyright: Project Watches