Tinkoff Investment Ihe Nkiri Mgbasa Ozi by Egor Maraev

Tinkoff Investment Ihe Nkiri Mgbasa Ozi by Egor Maraev is a highly esteemed winner of the very prestigious 2022 Ihe Nrite A' Design Award nke Bronz in Nhazi Ihe Nkiri, Vidio na Eserese Na-agagharị Competition Category.

BronzIhe Nkiri· 2022

Tinkoff Investment Ihe Nkiri Mgbasa Ozi

by Egor Maraev

Client: Blaster Studio

Ihe Nrite A' Design Award nke Bronz Winner in Ihe Nkiri Category

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The Design

About Tinkoff Investment Ihe Nkiri Mgbasa Ozi

Tinkoff Investment bụ vidiyo mgbasa ozi nke ihe dị ka sekọnd iri atọ maka ọrụ itinye ego nke ụlọ akụ. Vidiyo a na-egosipụta George Washington dịka onye isi ihe nkiri. Ọ na-anọdụ ala na sofa na-eri pizza, na-adọrọ ike na umengwụ, ma o guzoro maka ego. Onyonyo a na-adịghị ahụkebe na-ebu isi echiche, bụ nke na a ga-edobe ego nke ọma ma mee ka ọ na-arụ ọrụ. Ihe nkiri a jikọtara animation cel na animation cutout, jikọtakwara ya na mgbakọ dijitalụ. Egosiri vidiyo a nke ọma dịka ihe na-egosi tupu vidiyo ndị ọzọ na ịntanetị wee nweta ọnụ ọgụgụ mgbanwe dị elu.

The Recognition

About the Ihe Nrite A' Design Award nke Bronz

Tinkoff Investment Ihe Nkiri Mgbasa Ozi meriri A' Design Award nke Bronz, nnabata dị oke ugwu e nyere design ndị pụtara ìhè nke a ma ama maka nzụlite ihe, ọgụgụ isi na nghọta. Ndị meriri na Bronz bụ ihe e mere nke ndị nwere nka nke ukwuu ma dị mma n'imepụta nke na-egosi ahụmahụ buru ibu, echiche na ọgụgụ isi nke ndị designer ha. A na-atụ anya na Tinkoff Investment Ihe Nkiri Mgbasa Ozi ga-abụ ihe a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya, nke dị oke ọrụ ma dị ọhụrụ. Design a meriri A' Design Award nke Bronz na-agụnye ụzọ kacha mma n'ime nka, sayensị, design na teknụzụ, ma dị mma nke ukwuu maka nlebara anya ya n'obere ihe. Tinkoff Investment Ihe Nkiri Mgbasa Ozi na-emezu mkpa nke ọma, na-emetụ ọchịchọ aka, na-adọrọ mmetụta obi ma na-adọta ọchịchọ ịmara.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Blaster team used very uncommon image of George Washington. Banks usually don't want to try something provocative in their advertising campaigns, that's why this work looks quite unusual.

In a main scene one can see George Washington sitting on a sofa and eating a pizza. He isn't in a good shape, he is tired and lazy, and in the end - he is money. This is the key image of this video and this image gives viewers the main idea - keep your money in a good shape, make them work for you.
Dimensions & Packaging: 30 seconds duration
Tags: video, 2d animation, animation, character, advertising video
Production Technology: Cel animation, cutout animation, Adobe After Effects compositing
Inspiration: A client's advertising agency provided Blaster studio with the script, and there was the line about "the money on a bicycle". Blaster team tried different approaches to find the correct way of drawing money on a bicycle, but then they thought about money as a man. And there was actually a man on US dollar , so finally designers found the solution. They decided to portray George Washington as a main hero.

Also for the second video Blaster team made the funny dog. One can find the second video in External link section.
Project Duration: Project started and ended in September 2020, it was targeted to russian internet audience.
Operation Flow: Lazy Money video was shown widely as a preroll on Youtube and the conversion rate was high enough.
Team Members: Blaster animation team

Director: Egor Maraev
Producer: Artem Kuzmin
Illustrations: Daniel Shubin
Animation: Kirill Zak
Mikhail Kishov
Compositing: Boris Rostovtsev
Vladimir Sokolov
Sound-design: Alexey Timoshin