I Love You From Afar Mmekọrịta Ọha by Alvaro Gonzalez and Renato Galecio is a highly esteemed winner of the very prestigious 2021 Ihe Nrite A' Design Award nke Bronz in Nhazi Mgbasa Ozi Azụmaahịa, Ahịa na Nkwurịta Okwu Competition Category.
BronzMgbasa Ozi Azụmaahịa· 2021
I Love You From Afar Mmekọrịta Ọha
by Alvaro Gonzalez and Renato Galecio
Client: Inbrax
Ihe Nrite A' Design Award nke Bronz Winner in Mgbasa Ozi Azụmaahịa Category
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The Design
About I Love You From Afar Mmekọrịta Ọha
N'oge mmalite nke ọrịa na-efe efe ahụ, mgbe onye ọ bụla nọ n'ịnọpụiche na Chile, ụlọ ahịa Miniso niile mechiri, na iji chekwa nkwa ha na ndị na-eso ha, e mepụtara mkpọsa 'Ahụrụ m gị n'anya site n'ebe dị anya', nke emere 100% n'ịntanetị na-enye ọtụtụ puku echiche iji mee ka ndị ahịa ha nwee obi ụtọ mgbe ha nọ n'ụlọ.
The Recognition
About the Ihe Nrite A' Design Award nke Bronz
I Love You From Afar Mmekọrịta Ọha meriri A' Design Award nke Bronz, nnabata dị oke ugwu e nyere design ndị pụtara ìhè nke a ma ama maka nzụlite ihe, ọgụgụ isi na nghọta. Ndị meriri na Bronz bụ ihe e mere nke ndị nwere nka nke ukwuu ma dị mma n'imepụta nke na-egosi ahụmahụ buru ibu, echiche na ọgụgụ isi nke ndị designer ha. A na-atụ anya na I Love You From Afar Mmekọrịta Ọha ga-abụ ihe a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya, nke dị oke ọrụ ma dị ọhụrụ. Design a meriri A' Design Award nke Bronz na-agụnye ụzọ kacha mma n'ime nka, sayensị, design na teknụzụ, ma dị mma nke ukwuu maka nlebara anya ya n'obere ihe. I Love You From Afar Mmekọrịta Ọha na-emezu mkpa nke ọma, na-emetụ ọchịchọ aka, na-adọrọ mmetụta obi ma na-adọta ọchịchọ ịmara.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- At the beginning of the pandemic, when everyone was in quarantine in Chile, all MINISO stores were closed and to maintain the commitment to its audience, the I Love You From Afar campaign was created, which is executed 100% online delivering thousands of ideas to entertain your consumers while they were locked up.
- Dimensions & Packaging
- Stories, Posts, Carrousels
- Tags
- Inbrax, Miniso, Chile, I Love You From Afar
- Production Technology
- Social Media, Vectorial Illustrations, Illustrator
- Design Challenge
- The challenge was to generate hundreds of designs and characters to maintain communication and be in concert in a pandemic with the Miniso lovers.
- Research
- Chile had recently entered quarantine and Miniso had to create an authentic way to maintain contact with them, especially since all its stores were closed.
- Inspiration
- Entertaining and giving love to all the followers of MINISO in Chile was the mission that inspired the realization of this campaign, which at the same time, in addition to giving love, was educating users on how to prevent the spread of Covid-19.
- Project Duration
- We designed a series of mandalas with the themes of the main Miniso characters and they were made available on social networks for everyone to intervene with their designs and drawings, which were also amplified with well-known influencers of the brand in the local market.
- Patents
- Miniso, Inbrax
- Team Members
- Pedro Antolín
Pancho González
Renato Galecio
Álvaro González - Image Credits
- Miniso, Inbrax
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