Flora Ọrụ Bụ Isi: Ihuenyo Mbelata Ngwaahịa by Nan Li and Hesu Dong

Flora Ọrụ Bụ Isi: Ihuenyo Mbelata Ngwaahịa by Nan Li and Hesu Dong is a highly esteemed winner of the very prestigious 2022 Ihe Nrite A' Design Award nke Igwe in Nhazi Ihe Nkiri, Vidio na Eserese Na-agagharị Competition Category.

IgweIhe Nkiri· 2022

Flora Ọrụ Bụ Isi: Ihuenyo Mbelata Ngwaahịa

by Nan Li and Hesu Dong

Client: GOODO design

Ihe Nrite A' Design Award nke Igwe Winner in Ihe Nkiri Category

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Colors

The Design

About Flora Ọrụ Bụ Isi: Ihuenyo Mbelata Ngwaahịa

Ederede Akwụkwọ: Flora bụ ihuenyo emere site na kọmpụta e webatara iji gosipụta oche sofa nwere ọrụ dị iche iche, nke sitere n'echiche ifuru na-agba ifuru. Ihuenyo a na-egosi ihe ndozi imewe, akụrụngwa arụmọrụ, nka aka na ihe ndị e ji rụọ sofa ahụ. E ji ntụgharị nkà na ọdịbendị, nhazi foto, ọkụ na atụmatụ isiokwu iji gosipụta ngwaahịa a n'ọtụtụ akụkụ dị iche iche na iji gosi uru mma ya. E ji akụkụ atọ (3D) mejuputa ihe niile, mee ka ha na-akpụ akpụ na Cinema 4D, werekwa Redshift mee ha ka ha na-egbuke egbuke, ebe e mere njikọta ikpeazụ na Adobe After Effects. E nyefere ihuenyo a n'ụdị Full HD nke nwere fireemụ 25 kwa nkeji ntabi anya.

The Recognition

About the Ihe Nrite A' Design Award nke Igwe

Flora Ọrụ Bụ Isi: Ihuenyo Mbelata Ngwaahịa meriri A' Design Award nke Igwe, nnabata dị ugwu e nyere design ndị dị mma nke na-emezu ihe ndị a chọrọ n'ọrụ na ụlọ ọrụ nke a na-atụ anya n'ihe e kere eke ndị e mere nke ọma. Ndị meriri na Igwe na-egosi nka buru ibu, ọkachamara dị elu, nghọta ọkachamara na ikike imepụta nke ndị kere ha. A na-atụ anya na Flora Ọrụ Bụ Isi: Ihuenyo Mbelata Ngwaahịa ga-abụ ihe e kere eke a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya nke bụ ihe bara uru ma dị ọhụrụ. Design a meriri A' Design Award nke Igwe na-ejikọta ụzọ kacha mma nke ụlọ ọrụ ma nwee àgwà teknụzụ kwesịrị ekwesị jikọtara na ihe ọmụma na talent. A na-asọpụrụ Flora Ọrụ Bụ Isi: Ihuenyo Mbelata Ngwaahịa maka nlezianya ya ma e mere ya ka ọ nye mmeziwanye ndụ nke na-enyere aka ime ka ụwa bụrụ ebe ka mma.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Flora sofa is inspired by blooming flowers. The cushions on the backrest and armrests can be adjusted to suit the height of each individual and makes the experience more comfortable and pleasant for the person sitting on the sofa. Flora adapts to diverse scenarios, making it ideal for urban apartments and small public spaces. The cover can be made of fabric, eco-friendly leather, or Italian cowhide. All these quality materials can be used for the best sofa experience.
Dimensions & Packaging: 1920 1080 Full HD. Frame Rate 25fps
Tags: Sofa, furniture, CGI, art, computer animation, design
Production Technology: CGI animation. All elements are modeled in 3D. Cinema 4D is used for animation, while Redshift is applied for rendering. The final composition is performed in Adobe After Effects.
Design Challenge: The images shown in the film must have a high degree of aesthetics, and the materials and texture must be pleasing to the eye and as real as possible so as to convince the audience. The transition between images needs to be natural and smooth in rhythm.
Research: This is a delegated project. COMO needs to produce a film that can reflect the brand style and demonstrate features and design aesthetics of the product. The film is expected to display the product characteristics three-dimensionally through emotional scheduling, artistic deconstruction, picture composition, materials, lighting, and theme design.
Inspiration: The film needs to convey the product's design elements, functional characteristics, craftsmanship, and the value of life aesthetics. Through the artistic interpretation of the design elements and the presentation of digital art, the function and aesthetics of the product are vividly reproduced. The film enables viewers to perceive the beauty of the product's design concept and material craftsmanship.
Project Duration: The project was launched on May 20, 2021, and the final version of this video was delivered on July 22, 2021.
Operation Flow: This is a CG animated video.
Patents: 版权属于 COMO， 2021
Team Members: Creative Director: Nan Li
Design Director: Hesu Dong
Image Credits: TECHNO WOOD (SHANGHAI) CO.,LTD.