Insecta Iridesse Primary Function: Katalọgụ Ire Ahịa Nke E Bipụtara by Plus Collaboratives

Insecta Iridesse Primary Function: Katalọgụ Ire Ahịa Nke E Bipụtara by Plus Collaboratives is a highly esteemed winner of the very prestigious 2022 Ihe Nrite A' Design Award nke Ọlaọcha in Nhazi Mgbasa Ozi Azụmaahịa, Ahịa na Nkwurịta Okwu Competition Category.

ỌlaọchaMgbasa Ozi Azụmaahịa· 2022

Insecta Iridesse Primary Function: Katalọgụ Ire Ahịa Nke E Bipụtara

by Plus Collaboratives

Ihe Nrite A' Design Award nke Ọlaọcha Winner in Mgbasa Ozi Azụmaahịa Category

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Colors

The Design

About Insecta Iridesse Primary Function: Katalọgụ Ire Ahịa Nke E Bipụtara

Insecta Iridesse bụ katalọgụ ire ahịa nke e bipụtara nke e mepụtara iji gosipụta mmetụta mbipụta ọla. Katalọgụ a na-anọchi swatch agba nkịtị site na akwụkwọ akụkọ nke onye nyocha efu na-ede nke na-edekọ ụdị ụmụ ahụhụ efu na-adịghị ahụkebe. Iberibe ọla apịtị iri atọ yiri nkume dị oke ọnụ, gụnyere ihe aka, ihe olu, ihe ntutu, ọlantị na broochị, ka e ji akwụkwọ mee ihe fọrọ nke nta ka ọ bụrụ ihe niile ma jiri ude ọla edo, ọlaọcha na ọcha pụrụ iche bipụta ha. Folio a na-ejide maapụ apịajị, tiketi, ihe e bepụtara na akwụkwọ akụkọ na asambodo n'akwụkwọ e techara na nke a na-etechaghị. A na-akpọ ndị na-ekiri ka ha nyochaa mmetụta mbipụta ọ bụla nke ọma.

The Recognition

About the Ihe Nrite A' Design Award nke Ọlaọcha

Insecta Iridesse Primary Function: Katalọgụ Ire Ahịa Nke E Bipụtara meriri A' Design Award nke Ọlaọcha, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa kachasị elu, mara mma ma na-eju anya. Ndị meriri na Ọlaọcha bụ ọrụ na-egbu maramara nke ukwuu ma dị oke nzụlite nke na-egosi ọmarịcha ihe ọmụma, talent na nghọta nke ndị designer ha. A na-atụ anya na Insecta Iridesse Primary Function: Katalọgụ Ire Ahịa Nke E Bipụtara ga-abụ ọrụ dị ịtụnanya, ihe nlereanya, nke dị oke ọrụ ma dị omimi n'ihe ọhụrụ. Design a meriri A' Design Award nke Ọlaọcha bụ ihe e mepụtara dị oke ịrịba ama, nke a na-eto nke na-erite uru ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. Insecta Iridesse Primary Function: Katalọgụ Ire Ahịa Nke E Bipụtara bụ ihe e kere eke ọtụtụ ndị na-ekwo ekworo ya nke na-akpali ọchịchọ, na-eweta mmetụta ọma ma na-akpali ịtụnanya.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The project disrupted the way colours and printing methods are traditionally presented by the print industry by showcasing the metallic print effects in the form of 3D iridescent gem-like jewellery pieces that look like rare insect species, and made almost entirely of paper printed with the new ink. The colour swatch was then completely reimagined into a fictional explorer’s journal documenting the findings of these gem-like insects, showcasing the different print effects like never before.
Dimensions & Packaging: The book measures 285mm x 205mm x 30mm when closed. The book folio opens to include folded maps, bus tickets, weather cards, fictional newspaper clippings, re-created money, field journals, photographs and certificates. The thirty jewellery pieces include bracelets, necklaces, hairpieces, earrings, brooches, and ranges from 80mm x 100mm to the largest at 500mm x 20mm.
Tags: Print, Paper Jewellery, Graphic design, Catalogue design, Explorer guide, Bugs
Production Technology: The project showcased the Fujifilm Iridesse Production Press capability in 6-colour printing with speciality ink colours of gold, silver, and white in a single pass. The print sales catalogue used a wide range of coated and uncoated paper stock of varying weights, which demonstrated the capabilities of the printer and showcased the printing effects. The print effects were realised by isolating the artworks into CMYK and speciality ink layers to achieve optimum print effects.
Design Challenge: Given that the printing market is saturated and established, we needed to position Fujifilm printers as more than selling ink. It was crucial to develop a design solution to address considerations of the traditional print industry while pushing the envelope to reimagine print opportunities to target new end consumers which included the creative industries. The project became a collateral that the traditional printers could reference and began to imagine possibilities with their new age clients.
Research: Industry and consumer research, prototyping and technical understanding was conducted to understand the purchase journey and considerations of industry stakeholders and their end consumers as well as print capabilities. The was done through observational study and interviews. We were able to identify opportunities to disrupt the existing methods with increased effectiveness. This resulted in increase and sales enquiry and generated sales revenue of over $2 million.
Inspiration: This intricate approach was inspired by the industry habit of inspecting print quality through a loupe, like a jeweller inspecting gems. The catalogue, which resembled an explorer narrating his discovery of the imaginary bugs, served as an impetus for customers to flip the catalogue and inspect the quality and technicalities of the print effects. The narrative of the catalogue enables us to showcase the possibilities of the machine capabilities and print effects on different paper type.
Project Duration: The project started in July 2019 and concluded in April 2021 with a disruption in 2020 due to Covid-19 restrictions and the lack of access to machine capabilities. The project was done for Fujifilm Singapore and was partially showcased at a print convention held in Marina Bay Sands Singapore, attended by print industry stakeholders.
Operation Flow: The reimagined catalogue consists of 2 parts: the 3D jewellery creates intrigue and encourages print industry viewers to come up close to inspect using their loupe. The fictional explorer’s folio, which consists of various collaterals printed by the machine on different mediums, invites viewers to investigate and discover print outcomes. This also acts as samples for print industry stakeholders to market the services to their own consumers.
Team Members: PLUS Collaboratives
Image Credits: Image #1: PLUS Collaboratives, Insecta Iridesse, 2019-2021.
Image #2: PLUS Collaboratives, Insecta Iridesse, 2019-2021.
Image #3: PLUS Collaboratives, Insecta Iridesse, 2019-2021.
Image #4: PLUS Collaboratives, Insecta Iridesse, 2019-2021.