Hypnoss Hypnos Floor Lamp by Parham Elahi Doust

Hypnoss Hypnos Floor Lamp by Parham Elahi Doust is a highly esteemed winner of the very prestigious 2022 Ihe Nrite A' Design Award nke Bronz in Nhazi Ngwaahịa Ìhè na Ihe E Kwụnyere Competition Category.

BronzÌhè· 2022

Hypnoss Hypnos Floor Lamp

by Parham Elahi Doust

Client: Modam section

Ihe Nrite A' Design Award nke Bronz Winner in Ìhè Category

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The Design

About Hypnoss Hypnos Floor Lamp

"Onye na-agba Vespa na-eri apụl" (Chi Vespa mangia le mele)—okwu mgbasa ozi Vespa nke afọ 1970 nke na-ezo aka na mkpụrụ amachibidoro—na- eme emume ọchịchọ ịmara ihe na nnupụisi. A na-amụta oriọna ala Hypnos site na akụkụ Vespa Italy a nwetaghachiri, na-agbanwe mmegharị ahụ ka ọ bụrụ ìhè. Ọ na-echekwa wiil ọchịchịkọ mbụ na ihe na-atụ kilomita, na-ebu kilomita ndị a gara aga oge ụfọdụ. Ozugbo na-eduzi ụzọ alaghachi n'ụlọ, ọgba ụgbọ ala a na-enwukwa ya ugbu a—na-ewetaghachi mmegharị site n'ìhè.

The Recognition

About the Ihe Nrite A' Design Award nke Bronz

Hypnoss Hypnos Floor Lamp meriri A' Design Award nke Bronz, nnabata dị oke ugwu e nyere design ndị pụtara ìhè nke a ma ama maka nzụlite ihe, ọgụgụ isi na nghọta. Ndị meriri na Bronz bụ ihe e mere nke ndị nwere nka nke ukwuu ma dị mma n'imepụta nke na-egosi ahụmahụ buru ibu, echiche na ọgụgụ isi nke ndị designer ha. A na-atụ anya na Hypnoss Hypnos Floor Lamp ga-abụ ihe a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya, nke dị oke ọrụ ma dị ọhụrụ. Design a meriri A' Design Award nke Bronz na-agụnye ụzọ kacha mma n'ime nka, sayensị, design na teknụzụ, ma dị mma nke ukwuu maka nlebara anya ya n'obere ihe. Hypnoss Hypnos Floor Lamp na-emezu mkpa nke ọma, na-emetụ ọchịchọ aka, na-adọrọ mmetụta obi ma na-adọta ọchịchọ ịmara.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Automobiles and motorcycles have a big part in human lives. People spend significant time with them, but they have a specified lifetime.
As they lit up way to home, now a motorcycle can light up the home.
Hypnoss DNA is selected from scrap famous Italian motorcycle and become alive again and is given the chance to continue their journey in another form, the whole steering wheel and its odometer with a unique number of kilometers passed.
Dimensions & Packaging: 700 mm x 300 mm x 1150 mm
Tags: lighting, ready-made, vespa, shade-lamp, floor-lamp
Production Technology: Hypnoss floor lamp is built up in 3 parts. The first one is a refurbished steering wheel of the scrap motorcycle with a long-lived odometer and all-new plastics as the main and the shining part. Its wiring remapped for turning on lamp and odometer's lights by its original switch.
The second and centric metal part is inspired by the outlines of the original steering wheel and tripod joints, made by the CNC milling method.
The tripod is the third part made from high-grade beech wood to fit better in every home as a piece of furniture.
Design Challenge: As the steering wheels are from a scarp motorcycle, it was a challenge to refurbish it and do not erase its memory. The main steel body and the odometer were selected to represent its identity and its memory. The wiring changed to turn on floor lamp by original motor lamp switch powered by local mains electricity. The main steel part has been sandblasted and painted new. Working with different specialties like a mechanic, sandblasting, car painter, electrition, CNC milling, and carpentry was the big challenge and also the exciting part of the project.
Research: The intention from the beginning was to extend the life of the thing that lived with us. As people spend significant time changing their place in cities, they live with automobiles and motorcycles and they affect the people's lifestyle. we focused on the most stylish motorcycle that in each decade has different characteristics and belongs to a different caste. The project focused on personas that had a memory with them and designed their relation with the floor-lamp. Each product has a book and an identity card that contains photos and illustrations of these relations to introduce itself to the new owner.
Inspiration: "chi Vespa mangia le mele";Who rides a Vespa eats apple. This sentence, a reference to the forbidden tree in biblical scriptures, was part of Vespa's advertising campaign in the 70s. Here eating an apple is a metaphorical indication of doing away with societal conventions and their ensuing chains: Man was tempted, ate an apple, and was expelled from the garden of Eden.
Eating an apple is taboo, thus Vespa bikes were for all those who wanted to break the boundaries of the system and librate
Project Duration: The project started in the first quarter of 2019
Operation Flow: Hypnoss works as stand lighting and you can turn it on by original motorcycle electric switch on the steering wheel.
it can be adjusted in different levels and also rotated on the centric part
Image Credits: ELECT studio