Small Satine Ngwugwu Mmiri Ara Ehi Ụmụaka by Blackandgold Shanghai

Small Satine Ngwugwu Mmiri Ara Ehi Ụmụaka by Blackandgold Shanghai is a highly esteemed winner of the very prestigious 2022 Ihe Nrite A' Design Award nke Bronz in Nhazi Ngwungwu Competition Category.

BronzNgwungwu· 2022

Small Satine Ngwugwu Mmiri Ara Ehi Ụmụaka

by Blackandgold Shanghai

Client: Yili Group

Ihe Nrite A' Design Award nke Bronz Winner in Ngwungwu Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About Small Satine Ngwugwu Mmiri Ara Ehi Ụmụaka

Small Satine bụ ngwugwu maka mmiri ara ehi organic mere maka ụmụaka. Nhazi a na-agbatị ọkara ahịa mmiri ara ehi Satine ma na-edobe akara ya na agba ya nzuzo na akwụkwọ ndụ - ọcha na akwụkwọ ndụ. Otu agwa a na-akpọ Small Satine na-apụta n'ihu mbadamba ihu, na-ezu ike n'ahịhịa n'akụkụ nwa ehi. Mbadamba azụ na-egosi ozuzu ugbo mmiri ara ehi, ese n'ụdị dị mfe na nnọọ nsọpụrụ. Aha ngwaahịa ahụ edere n'ụdị mkpụrụedemede kwesịrị ekwesị ụmụaka, ebe ozi gbasara nri na-egosipụta nke ọma maka ndị nne na nna. Ngwugwu dị n'ime ya bụ katịn akwụkwọ.

The Recognition

About the Ihe Nrite A' Design Award nke Bronz

Small Satine Ngwugwu Mmiri Ara Ehi Ụmụaka meriri A' Design Award nke Bronz, nnabata dị oke ugwu e nyere design ndị pụtara ìhè nke a ma ama maka nzụlite ihe, ọgụgụ isi na nghọta. Ndị meriri na Bronz bụ ihe e mere nke ndị nwere nka nke ukwuu ma dị mma n'imepụta nke na-egosi ahụmahụ buru ibu, echiche na ọgụgụ isi nke ndị designer ha. A na-atụ anya na Small Satine Ngwugwu Mmiri Ara Ehi Ụmụaka ga-abụ ihe a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya, nke dị oke ọrụ ma dị ọhụrụ. Design a meriri A' Design Award nke Bronz na-agụnye ụzọ kacha mma n'ime nka, sayensị, design na teknụzụ, ma dị mma nke ukwuu maka nlebara anya ya n'obere ihe. Small Satine Ngwugwu Mmiri Ara Ehi Ụmụaka na-emezu mkpa nke ọma, na-emetụ ọchịchọ aka, na-adọrọ mmetụta obi ma na-adọta ọchịchọ ịmara.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: For new middle-class in China, they focus more on their kids' health compared with their previous generation. Satine advocates natural and organic life. Now, Satine enters the kid milk market with its newly-launched organic kid milk named after Small Satine. Small Satine has its own IP to draw kids' attention. The illustration of his exploration in dairy farm is the theme of design. it also demonstrates the harmony with nature.
Dimensions & Packaging: Inner pack: Width 43mm x Depth 41mm x Height 102mm
Box: Width 265mm x Depth 22mm x Height 135mm
Tags: Packaging, milk, kid, China, organic
Production Technology: Inner pack: Tetra Pack
Box: paper
Design Challenge: Satine is a premium organic milk brand. The main challenge is how to add childish delight to a premium product. By doing so, the overall look and feel of Satine is maintained. Based on the combination of white and green, an illustration was created. The product name organic milk has switched to a childish font. On back panel, the introduction of dairy farm is also treated in a cute way.
Research: Satine is a premium milk brand. It talks about nature and organic. When it comes to kid milk, the design language should be appropriate to kid. After looking at kid food and drink, we find out IP characters are often used. Thus the illustration is created to tell a story that Small Satine is exploring the dairy farm. It symbolizes the harmony with nature as well as good farm environment.
Inspiration: IP character can attract kids' attention and enhance childish delight. Instead of using IP collaboration, we created an IP for it. He is a pupil from Third Grade Class 6 implying 3.6g/100ml protein. To express the natural environment, IP character is hanging out with the calf on the grass. The back panel shows the panorama of dairy farm to communicate good milk from good farm. Its nutrition claims are highlighted for parents' trust.
Project Duration: The project started in Feb, 2021 and the product is launched in June, 2021.
Operation Flow: Satine is a well-known brand in China. Its white and green combination is quite iconic. When the brand extends to kid milk, its logo and color tone need to be retained. The sub-brand name Small Satine is below Satine logo. The main visual is Small Satine hangs out with calf and they are lying on the grass leisurely. It communicates the environment and the harmony with nature.
Patents: All photos credits to blackandgold Shanghai, 2022.
Team Members: Creative Director: Yang LI
Designer: Xuying ZHANG
Illustrator: Yinlu YU
Managing Director: Lei ZHANG
Strategic Planner: Xincheng ZHUANG