Better for All Ọdịmma Nye Onye Ọ Bụla by ShenZhen XiShang Boutique Packing Co., Ltd

Better for All Ọdịmma Nye Onye Ọ Bụla by ShenZhen XiShang Boutique Packing Co., Ltd is a highly esteemed winner of the very prestigious 2022 Ihe Nrite A' Design Award nke Bronz in Nhazi Ngwungwu Competition Category.

BronzNgwungwu· 2022

Better for All Ọdịmma Nye Onye Ọ Bụla

by ShenZhen XiShang Boutique Packing Co., Ltd

Client: ShenZhen XiShang Boutique Packing Co., Ltd

Ihe Nrite A' Design Award nke Bronz Winner in Ngwungwu Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About Better for All Ọdịmma Nye Onye Ọ Bụla

Ọdịmma Nye Onye Ọ Bụla bụ igbe onyinye e chepụtara maka Afọ Ọhụrụ ndị China. Ihe mkpuchi ndị dị n'èzí bụ ọcha uhie ka ọ na-ekwekọ na mmụọ ọṅụ nke oriri ahụ. Igbe a na-emeghe n'ụzọ na-echetara mmadụ ọnụ ụzọ abụọ omenala ndị China. Mgbe a saghere ya, a na-ahụta ihe osise nwere ngọzi jikọtara ọdụm na-agba egwú, ndị mmụọ ozi na-efe efe, na oriọna. Akpịrịkpa mgnetik nke e mere ka ọ dịrị ka ọdụm na-agba egwú na-achọ mma ma jidesie igbe ahụ ike, ma nwee ike ị ga-eji ya mee ihe dị ka akpịrịkpa nkpuchi friji mgbe e mesịrị. Akpa uhie, mkpụrụ okwu jikọrọ ọnụ (couplets), yana kalenda ka e dobere n'ime igbe ahụ, ha niile na-eketa otu ihe osise ahụ. E ji akwụkwọ na inki dị mma nye gburugburu ebe obibi rụọ ọrụ.

The Recognition

About the Ihe Nrite A' Design Award nke Bronz

Better for All Ọdịmma Nye Onye Ọ Bụla meriri A' Design Award nke Bronz, nnabata dị oke ugwu e nyere design ndị pụtara ìhè nke a ma ama maka nzụlite ihe, ọgụgụ isi na nghọta. Ndị meriri na Bronz bụ ihe e mere nke ndị nwere nka nke ukwuu ma dị mma n'imepụta nke na-egosi ahụmahụ buru ibu, echiche na ọgụgụ isi nke ndị designer ha. A na-atụ anya na Better for All Ọdịmma Nye Onye Ọ Bụla ga-abụ ihe a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya, nke dị oke ọrụ ma dị ọhụrụ. Design a meriri A' Design Award nke Bronz na-agụnye ụzọ kacha mma n'ime nka, sayensị, design na teknụzụ, ma dị mma nke ukwuu maka nlebara anya ya n'obere ihe. Better for All Ọdịmma Nye Onye Ọ Bụla na-emezu mkpa nke ọma, na-emetụ ọchịchọ aka, na-adọrọ mmetụta obi ma na-adọta ọchịchọ ịmara.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This gift box packaging is specially designed for the Chinese New Year. Its outer packaging is mainly red, aiming to echo the festive and jolly air of New Year. The way it opens simulates the structure of a traditional Chinese double door. After unfolding, an illustration with a meaning of auspiciousness integrating the New Year elements of dancing lions, flying fairies and lanterns will come into sight.
Dimensions & Packaging: 280 x 295 x 108mm
Production Technology: It uses eco-friendly paper and ink, conforming to the maxim of sustainability.
Design Challenge: According to legend, the lion dance originated from the Tang Dynasty, when Emperor Xuanzong of Tang saw lion dance in front of his palace in a dream, so he woke up and ordered his attendants to make up a dance to entertain the guests in imitation of the movements of the auspicious beasts. Over time, the lion dance became a Chinese folk tradition. At festivals, people expel the evils by gods or auspicious beasts to prey for peaceful and harmonious lives.
Inspiration: It was inspired by dancing lions, a folk tradition of dancing art as well as a traditional custom of New Year in Canton, China, which means to expel evil influences and invoke blessings. The illustration of this packaging combines the modern artistic expression and multiple New Year elements, including lion dance and lanterns, which aims to interpret the integration of traditional culture and modern elements.
Project Duration: Started in Shenzhen, China in October 2020, this project was finished in Shenzhen, China in October 2020 and was manufactured in Shenzhen, China in November 2020.
Operation Flow: The dancing lion-shaped magnetic sticker, in addition to decorating the gift box and using it for fixing the box, can be used as a refrigerator sticker after removal. When the user unfolds the gift box, a Chinese style illustration is displayed, signifying the joy of opening the door, which is a common auspicious phrase for Chinese New Year. The gift box includes red packets, couplets and a calendar inside, all with uniform illustration elements.
Team Members: Creative Director: Peng Chen,
Designer: Chengpeng Zhu, Xiao Xiao, Lei Wang, Yunfeng Hu