KGI Bank Ọrụ Bụụrụ Isi: Weebụsaịtị Ụlọ Akụ by Frog Singapore

KGI Bank Ọrụ Bụụrụ Isi: Weebụsaịtị Ụlọ Akụ by Frog Singapore is a highly esteemed winner of the very prestigious 2022 Ihe Nrite A' Design Award nke Igwe in Nhazi Weebụsaịtị na Weebụ Competition Category.

IgweWeebụ· 2022

KGI Bank Ọrụ Bụụrụ Isi: Weebụsaịtị Ụlọ Akụ

by Frog Singapore

Client: frog Singapore

Ihe Nrite A' Design Award nke Igwe Winner in Weebụ Category

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The Design

About KGI Bank Ọrụ Bụụrụ Isi: Weebụsaịtị Ụlọ Akụ

Ihe E Dere N'akwụkwọ: KGI Bank bụ weebụsaịtị nzaghachi (responsive) e chere maka ụlọ akụ nke nwere ụlọ ọrụ nta anọ so na ya. Weebụsaịtị a na-egosipụta ozi ndị metụtara azụmahịa mba na azụmahịa ndị ahịa n'otu ahụmahụ jikọtara ọnụ. Echiche onyonyo dị mfe na-enye ndị ahịa ohere ịchọpụta akụkụ dị iche iche nke ụlọ akụ ahụ, otu ọkpụrụkpụ n'oge. Obere mmegharị (micro animations) na-agbakwụnye mmetụta uche n'ime mmekọrịta a na-emekarị. E dobere iku ọkụ n'ọrụ (calls to action) na ngwá ọrụ ndị a na-ejikarị eme ihe nso onwe ha iji kwado nzọụkwụ na-esote. Ntụzịaka njem (navigation) e mere ka o zuo oke na-enye ntụzịaka dị nro n'etiti akụkụ ndị ụlọ ọrụ nta ahụ. E ji Figma chepụta ihu njikwa onye ọrụ (user interface).

The Recognition

About the Ihe Nrite A' Design Award nke Igwe

KGI Bank Ọrụ Bụụrụ Isi: Weebụsaịtị Ụlọ Akụ meriri A' Design Award nke Igwe, nnabata dị ugwu e nyere design ndị dị mma nke na-emezu ihe ndị a chọrọ n'ọrụ na ụlọ ọrụ nke a na-atụ anya n'ihe e kere eke ndị e mere nke ọma. Ndị meriri na Igwe na-egosi nka buru ibu, ọkachamara dị elu, nghọta ọkachamara na ikike imepụta nke ndị kere ha. A na-atụ anya na KGI Bank Ọrụ Bụụrụ Isi: Weebụsaịtị Ụlọ Akụ ga-abụ ihe e kere eke a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya nke bụ ihe bara uru ma dị ọhụrụ. Design a meriri A' Design Award nke Igwe na-ejikọta ụzọ kacha mma nke ụlọ ọrụ ma nwee àgwà teknụzụ kwesịrị ekwesị jikọtara na ihe ọmụma na talent. A na-asọpụrụ KGI Bank Ọrụ Bụụrụ Isi: Weebụsaịtị Ụlọ Akụ maka nlezianya ya ma e mere ya ka ọ nye mmeziwanye ndụ nke na-enyere aka ime ka ụwa bụrụ ebe ka mma.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The site should not just be a platform for easy information, it should be about truly connecting with customers at every interaction. To do this, the site was redesigned to take customers on a journey to help them easily discover what they are looking for while emotionally engaging them through surprising micro animations that reinvents the common interaction.
Dimensions & Packaging: Responsive mobile and desktop UI/UX design for a website which engages users and helps in discoverability of information.
Tags: User Experience, User Interface Design, Design System, Website, Responsive
Production Technology: The user interface of this website was designed in Figma.
Design Challenge: Updating the existing design system, the biggest challenge came in redesigning a site that showcased information about four different subsidiaries in one. The challenge lies in finding the balance between providing enough context for customers while ensuring ease of use. With this, the team focused on enhancing navigation to the different subsidiary sections with subtle guidance for easy discovery.
Research: Following a template based approach, the team first defined the design direction by identifying shared visual principles between the corporate and retail experience. To further build on the content guidelines for the entire redesign, the team analysed the existing guidelines and best practices to develop the overall simplified visual concept and templates.
Inspiration: Informative yet minimalistic. Professional yet dynamic. This is how the team began reimagining what a bank website should look like. Ultimately, the big question is how can we unify the corporate and retail experience to create a site that is nimble, simple, and smart.
Project Duration: The website was designed via online collaborative effort by team members from Singapore, Shanghai, and Taiwan across 9 weeks from 5th July 2021 to 10th September 2021
Operation Flow: Simplifying the entire visual concept, the site was designed to help the customers feel relaxed by allowing them to slowly discover the different facets of the bank one at a time and layer by layer. Primed to be a digital companion for customers, strategically interspersed CTAs and easy access to commonly used tools are always nearby to encourage their next step.
Team Members: Executive Creative Director: Ignatius Ong
Executive Program Director: Chaz Lu
Program Director: Lucas Chen
Project Creative Lead: Emmanuelle Hu Ying
Program Manager: Sandy Wang
Visual Designer: Anna Tsai and Qingbei Wang
UX Designer: Sue Su
UXUI Designer: Emma Wang
UX Design Assistant: Elvin Lu
Design Technologist: Sid Huang
Please note: Members in this project team are from frog design studios in Singapore and Shanghai.
Image Credits: frog Singapore, 2022