Uncontrolled Love Ọrụ Bụ Isi: Mkpọsa Ngosipụta by Ziyue Hu

Uncontrolled Love Ọrụ Bụ Isi: Mkpọsa Ngosipụta by Ziyue Hu is a highly esteemed winner of the very prestigious 2022 Ihe Nrite A' Design Award nke Igwe in Nhazi Ihe Nkiri, Vidio na Eserese Na-agagharị Competition Category.

IgweIhe Nkiri· 2022

Uncontrolled Love Ọrụ Bụ Isi: Mkpọsa Ngosipụta

by Ziyue Hu

Client: Lu Xun Academy of Fine Arts Museum

Ihe Nrite A' Design Award nke Igwe Winner in Ihe Nkiri Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Uncontrolled Love Ọrụ Bụ Isi: Mkpọsa Ngosipụta

Ederede Akwụkwọ: Ịhụnanya A na-achịkwaghị achịkwa bụ ọrụ mkpọsa maka ngosipụta ọha na eze megide ime ihe ike n'ezinụlọ. Ọrụ a gụnyere weebụsaịtị, akwụkwọ mmado na vidiyo ihe onyonyo. Ngosipụta ahụ na-egosipụta mmetụta ọjọọ nke ime ihe ike n'ezinụlọ nwere n'ahụ ụmụaka site n'ihe ndị mere eme na ọrụ nka. A na-egosi ndị bịara eleta otu omume dị otu a si nwee ike imerụ ahụ́ na uche ụmụaka ahụike. A họọrọ agba ndị miri emi na ụdị eserese e ji nlezianya mepụta iji mee ka ozi ahụ pụta ìhè ma dọrọ mmasị. Ebumnuche ya bụ inyere ndị nne na nna aka ịmata ụzọ ndị na-emerụ ahụ e ji azụ ụmụaka.

The Recognition

About the Ihe Nrite A' Design Award nke Igwe

Uncontrolled Love Ọrụ Bụ Isi: Mkpọsa Ngosipụta meriri A' Design Award nke Igwe, nnabata dị ugwu e nyere design ndị dị mma nke na-emezu ihe ndị a chọrọ n'ọrụ na ụlọ ọrụ nke a na-atụ anya n'ihe e kere eke ndị e mere nke ọma. Ndị meriri na Igwe na-egosi nka buru ibu, ọkachamara dị elu, nghọta ọkachamara na ikike imepụta nke ndị kere ha. A na-atụ anya na Uncontrolled Love Ọrụ Bụ Isi: Mkpọsa Ngosipụta ga-abụ ihe e kere eke a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya nke bụ ihe bara uru ma dị ọhụrụ. Design a meriri A' Design Award nke Igwe na-ejikọta ụzọ kacha mma nke ụlọ ọrụ ma nwee àgwà teknụzụ kwesịrị ekwesị jikọtara na ihe ọmụma na talent. A na-asọpụrụ Uncontrolled Love Ọrụ Bụ Isi: Mkpọsa Ngosipụta maka nlezianya ya ma e mere ya ka ọ nye mmeziwanye ndụ nke na-enyere aka ime ka ụwa bụrụ ebe ka mma.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a publicity work for a public exhibition against domestic violence, which includes website design, poster design and animated video publicity.
In this exhibition ,we show the negative effects of domestic violence on children from the perspectives of real events and works of art ，so that visitors can realize how much this kind of education can harm children’s physical and mental health.In order to make parents aware of the wrong way to stop the domestic violence against children.
Dimensions & Packaging: Video size: 1920*1080
Tags: Animated video, web design, exhibition promotion, anti-domestic violence
Design Challenge: The most difficult part of this design activity is how to present the contents of the exhibition to the audience in a more straightforward and appealing way. In terms of color style and pictures, we have chosen deep and appealing content. The style of painting is also the result of many attempts.
Research: What we are studying is different types of domestic violence and the impact of domestic violence on children's development. We collect news materials and related statistics on the Internet to provide conceptual support for our work. Our goal is to change parents' attitude towards children's education, so that parents can reflect on whether they inadvertently hurt their children in the process of education.
Inspiration: We were inspired by all the current events in the news and by our own experiences of domestic violence growing up. Too many children today live in the shadow of domestic violence. Their hearts are weak and incomplete. Parents are always doing harm to their children invisibly. It could be physical violence, apathy or a strong desire to control. Even if sometimes parents just want to vent their worries, what they say unintentionally can have a lifelong negative impact on their children.
Team Members: Designer: Hu Ziyue
Designer: Huang Yuexin
Designer: Mo Zhibo