Middle of Nowhere Primary Function: Ibe Njehie nke Webụsaịtị by Yijia Xie

Middle of Nowhere Primary Function: Ibe Njehie nke Webụsaịtị by Yijia Xie is a highly esteemed winner of the very prestigious 2022 Ihe Nrite A' Design Award nke Ọlaọcha in Nhazi Weebụsaịtị na Weebụ Competition Category.

ỌlaọchaWeebụ· 2022

Middle of Nowhere Primary Function: Ibe Njehie nke Webụsaịtị

by Yijia Xie

Client: IBM Research

Ihe Nrite A' Design Award nke Ọlaọcha Winner in Weebụ Category

61,340

Verified Award Winner

Verify Award Status for #137451

View at A' Design Award Press Release Award Badge

Colors

The Design

About Middle of Nowhere Primary Function: Ibe Njehie nke Webụsaịtị

Middle of Nowhere bụ ibe njehie 404 emere maka webụsaịtị otu nnyocha. Ibe 404 na-apụta mgbe ibe webụ arịọrọ na-adịghị adị, ma nhazi a na-atụgharị oge ahụ ka ọ bụrụ nleta ebe echiche echere. Ala ndị e gosipụtara ka emere site na netwọk ọgụ na-emepụta ihe, bụ ụdị mmụta igwe azụmahịa nke a zụrụ na puku kwụrụ puku foto nke ala ndị dị adị site n'akụkụ ụwa niile. Nsonaazụ ya bụ ebe ndị na-adịghị ebe ọ bụla. Ejidere ibe ahụ dịka webụsaịtị na-emeghachi omume, ebumnuche ya bụ ime ka ịla n'iyi n'ịntanetị dị jụụ ma dị mmasị.

The Recognition

About the Ihe Nrite A' Design Award nke Ọlaọcha

Middle of Nowhere Primary Function: Ibe Njehie nke Webụsaịtị meriri A' Design Award nke Ọlaọcha, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa kachasị elu, mara mma ma na-eju anya. Ndị meriri na Ọlaọcha bụ ọrụ na-egbu maramara nke ukwuu ma dị oke nzụlite nke na-egosi ọmarịcha ihe ọmụma, talent na nghọta nke ndị designer ha. A na-atụ anya na Middle of Nowhere Primary Function: Ibe Njehie nke Webụsaịtị ga-abụ ọrụ dị ịtụnanya, ihe nlereanya, nke dị oke ọrụ ma dị omimi n'ihe ọhụrụ. Design a meriri A' Design Award nke Ọlaọcha bụ ihe e mepụtara dị oke ịrịba ama, nke a na-eto nke na-erite uru ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. Middle of Nowhere Primary Function: Ibe Njehie nke Webụsaịtị bụ ihe e kere eke ọtụtụ ndị na-ekwo ekworo ya nke na-akpali ọchịchọ, na-eweta mmetụta ọma ma na-akpali ịtụnanya.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This 404-page design comes from the idea of "The middle of nowhere." "404" means that the webpage doesn't exist, so this project creates an environment that makes users feel lost around the internet data and enjoy the virtual landscapes. By training a machine learning model that combines thousands of images, Yijia creates unique and beautiful places that don't exist in the whole world or even in the universe. They are just the landscapes generated by Artificial Intelligence.
Dimensions & Packaging: Responsive website construction
Tags: Machine Learning, Artificial intelligence, Website design, GAN
Production Technology: Generative adversarial network/Machine learning/UI Design
Design Challenge: It's difficult to collect all the appropriate databases and train the machine learning model. I tested many times and learned the new technology&knowledge during the model training to get unique and beautiful results.
Research: Our goal is to create an unprecedented 404 page connecting to IBM Research's brand identity and focus areas. I came up with different sketch directions, including typography&illustration style, and an interactive website. We finally decided on the concept of "Middle of nowhere" by using artificial intelligence technology. We hope to relay "Welcome to the future" to people through this 404 page.
Inspiration: As a top leader in the AI industry, IBM Research is relentlessly curious about all the ways that computing can change the world. Today's AI is narrow. Applying trained models to new challenges requires an immense amount of new data training and time. People need AI that combines different forms of knowledge, unpacks causal relationships, and learns new things on its own. This 404 page explores a new possibility combining machine learning and design practice to increase the brand awareness of IBM research.
Project Duration: 2021.11-2022.02 New York
Operation Flow: These images/videos of nonexistent landscapes were created using a generative adversarial network. It’s a type of machine learning model that can create novel content after being shown many original pieces of content. In this case, we showed our GAN thousands of images of landscapes from around the globe, and it generated these rather other-worldly images by combining aspects of everything it’s been shown.
Team Members: Design Lead/Art Director: Yijia Xie
Image Credits: IBM Research/Yijia Xie