Top Mercury Weebụsaịtị by Daniel Houle is a highly esteemed winner of the very prestigious 2023 Ihe Nrite A' Design Award nke Igwe in Nhazi Weebụsaịtị na Weebụ Competition Category.

IgweWeebụ· 2023

Top Mercury Weebụsaịtị

by Daniel Houle

Client: Azuro Digital

Ihe Nrite A' Design Award nke Igwe Winner in Weebụ Category

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The Design

About Top Mercury Weebụsaịtị

Top Mercury bụ webụsaịtị e mepụtara maka ụlọ ọrụ mgbasa ozi mgbasa ozi ọha na eze. Weebụsaịtị a na-eji mmetụta mmegharị, ihe ndị na-akpalite mmụọ (animations) na eserese izizi iji gosipụta ọmarịcha na nhazi ọgbara ọhụrụ. E ji Figma mepụta atụmatụ a, jirikwa Webflow mepụta ya, ọ na-arụkwa ọrụ nke ọma na ngwaọrụ niile, ihubiri (browsers) niile na nha ihuenyo niile. Bọtịnụ na njikọ (links) na-enye ndị ọbịa ohere ịmekọrịta na akụkụ dị iche iche. E debere mmegharị ka ọ dị nwayọọ ka ihuenyo ahụ dịgide ka ọ doo anya ma dị mfe iso ya. Weebụsaịtị a rutere ọnụ ọgụgụ mgbanwe (conversion rate) nke pasent asatọ, karịa ọnụọgụgụ ntụaka ụlọ ọrụ nke pasent ise.

The Recognition

About the Ihe Nrite A' Design Award nke Igwe

Top Mercury Weebụsaịtị meriri A' Design Award nke Igwe, nnabata dị ugwu e nyere design ndị dị mma nke na-emezu ihe ndị a chọrọ n'ọrụ na ụlọ ọrụ nke a na-atụ anya n'ihe e kere eke ndị e mere nke ọma. Ndị meriri na Igwe na-egosi nka buru ibu, ọkachamara dị elu, nghọta ọkachamara na ikike imepụta nke ndị kere ha. A na-atụ anya na Top Mercury Weebụsaịtị ga-abụ ihe e kere eke a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya nke bụ ihe bara uru ma dị ọhụrụ. Design a meriri A' Design Award nke Igwe na-ejikọta ụzọ kacha mma nke ụlọ ọrụ ma nwee àgwà teknụzụ kwesịrị ekwesị jikọtara na ihe ọmụma na talent. A na-asọpụrụ Top Mercury Weebụsaịtị maka nlezianya ya ma e mere ya ka ọ nye mmeziwanye ndụ nke na-enyere aka ime ka ụwa bụrụ ebe ka mma.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Top Mercury, a social media advertising agency, hired Azuro Digital to create their new website. Azuro Digital used elegant motion effects and unique illustrations to deliver an immediate WOW factor. The website was designed to deliver a modern, cutting-edge aesthetic that separates Top Mercury from their competition while attracting large clients to work with them.
Dimensions & Packaging: A website designed with Figma and developed with Webflow. The website is fully responsive on all devices, browsers and screen sizes.
Tags: Clean, modern, colorful, motion graphics, motion effects, unique illustrations
Production Technology: This website was designed with Figma and developed with Webflow. Figma is widely considered one of the best web design tools, while Webflow is widely considered one of the best web development tools.
Design Challenge: The greatest challenge throughout this project was creating illustrations and motion graphics that produced a WOW factor, while simultaneously ensuring that the website wouldn't overwhelm the user. Having an overly complex design with tons of motion can easily distract and confuse the user, which can negatively impact the conversion rate. So, we had to find the perfect balance between creating an extravagant design and having an intuitive user experience.
Research: We analyzed the competitors in the digital advertising industry. Our goal was to get an understanding of design best practices, and then design something that stands out from the crowd.

Our measure of success is the website's conversion rate. We set up conversion tracking using Google Data Studio. We did industry research to determine what a strong conversion rate is. We found that a strong number was 5% based on top competitors. Our goal was to exceed 5%, and we achieved a conversion rate of 8%.
Inspiration: Top Mercury wanted their new website to allow them to stand out from the competition. During the creative process, it was critical for Azuro Digital to think outside of the box. The end-product is a result of Azuro Digital's abstract thinking, coupled with best practices that optimize a website's conversion rate.
Project Duration: Azuro Digital began this project in January 2022 and finished in March 2022 (in Toronto).
Operation Flow: This website features an elegant design and subtle movement through several motion graphics, motion effects, animations, illustrations, etc. Many of the sections can be interacted with via buttons, links, etc.
Image Credits: All graphics and illustrations were designed from scratch by Azuro Digital.

All images are stock images from Canva. They are all royalty-free and we have the rights to use them.

The only image that isn't a stock image is the image of Top Mercury's founder, Adam Lawrence, and he has expressed his consent to being featured in this award.