Imaginator Primary Function: Egwuregwu Kaadị Nchepụta Echiche by Neringa Orlenok is a highly esteemed winner of the very prestigious 2022 Ihe Nrite A' Design Award nke Ọlaọcha in Nhazi Ihe Egwuregwu, Egwuregwu na Ngwaahịa Ntụrụndụ Competition Category.
ỌlaọchaIhe Egwuregwu· 2022
Imaginator Primary Function: Egwuregwu Kaadị Nchepụta Echiche
Client: Innospark
Ihe Nrite A' Design Award nke Ọlaọcha Winner in Ihe Egwuregwu Category
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The Design
About Imaginator Primary Function: Egwuregwu Kaadị Nchepụta Echiche
Imaginator bụ egwuregwu kaadị e kere iji kwalite echiche nchepụta na mkparịta ụka. Ụyọkọ kaadị ahụ nwere kaadị iri ise nke ọ dịcha na milimita 60 site na 90, e bipụtara na agba zuru ezu na kaadịbọọdụ ma tinye ya n'ime igbe akwụkwọ ojii na-esiri ike. Kaadị ọ bụla nwere akụkụ abụọ. Otu akụkụ na-egosi ihe atụ nkọwa dị iche iche maka egwuregwu njikọ. Akụkụ nke ọzọ nwere ajụjụ gbasara nchepụta echiche na echiche mmụ mmụ na uto. Ebu ụzọ sekpụta ihe osise ahụ n'elu akwụkwọ wee jiri pensụl dijitalụ dee ha ọzọ site n'aka. Ndị na-egwu egwuregwu nwere ike ịtọ iwu nke ha, ajụjụ ndị a dabakwara ma ụmụaka ma ndị okenye.
The Recognition
About the Ihe Nrite A' Design Award nke Ọlaọcha
Imaginator Primary Function: Egwuregwu Kaadị Nchepụta Echiche meriri A' Design Award nke Ọlaọcha, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa kachasị elu, mara mma ma na-eju anya. Ndị meriri na Ọlaọcha bụ ọrụ na-egbu maramara nke ukwuu ma dị oke nzụlite nke na-egosi ọmarịcha ihe ọmụma, talent na nghọta nke ndị designer ha. A na-atụ anya na Imaginator Primary Function: Egwuregwu Kaadị Nchepụta Echiche ga-abụ ọrụ dị ịtụnanya, ihe nlereanya, nke dị oke ọrụ ma dị omimi n'ihe ọhụrụ. Design a meriri A' Design Award nke Ọlaọcha bụ ihe e mepụtara dị oke ịrịba ama, nke a na-eto nke na-erite uru ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. Imaginator Primary Function: Egwuregwu Kaadị Nchepụta Echiche bụ ihe e kere eke ọtụtụ ndị na-ekwo ekworo ya nke na-akpali ọchịchọ, na-eweta mmetụta ọma ma na-akpali ịtụnanya.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Every deck of Imaginator cards includes 50 questions for those who dare to imagine and grow. Each card has a unique abstract design, representing our inner world of dreams, experiences, stories, and ideas. All questions are centred on imagination and growth mindset. They will make you laugh, think, wonder and dream.
- Dimensions & Packaging
- 50 cards 60 x 90mm in size, Cardboard, Full-Color Printing. Box: thick black paper, sticker in the front and back.
- Tags
- Creative thinking, growth mindset, creative toys, educational toys for kids, imagination, educational design
- Production Technology
- Cards were made in mixed technique. First sketches was made on paper then redrawn by hand with digital pencil on screen. All images were edited and prepared for high quality printing.
- Design Challenge
- The biggest chunk of time was used to create and perfect 50 cards where every card is different. After all illustrations where done in line, another challenge was to bring life and colours to grab attention so it would be interesting to look at and inviting to play. Printing and production the final product took some time to find the most suitable combination solution and to find partners who can provide high quality prints.
- Research
- A lot of questions and visual data was gathered together and discussed. Questions were raised about what is essential and what should be different and unique in this product. Both sides of the cards are equally important so research contributed to the creation of unique game. One of the kind scenario where even the rules can be made by the player itself.
- Inspiration
- The idea to create Imaginator cards as they are came from lack of abstract visual games that are understandable for kids and interesting mind-bending for adults. Graphic compositions are dreamy and unique. They were created consistently by adding figures that have the same style and technique, but vary by its’ meaning and message. This principle triggers different strings of players that bring various associations unique to each person.
- Project Duration
- The project started in January 2021 and finished in July 2021 in Vilnius, Lithuania
- Operation Flow
- Each card has two equally important sides. The abstract images on one side are designed for imagination and association games. The questions on the other side are dedicated to inspire easy, funny, and deep, even philosophical, conversations with your family or friends. Foster your imagination and growth mindset! You are free to create the rules of the game yourself. Take your time and don’t rush to answer too quickly. Imagination needs time to “kick in”. It will be curious to see how you beat the challenge of un-seeing the first association! Will you be able to see a flower bud if you first see a dolphin breaking waves? One of the games is "Fun and deep conversations": Pick a card, read the question aloud, dream for a few seconds and answer. Let the others get their answers too. The more versions of the answer, the more it’s interesting! When everyone has spoken, draw another card. The questions are designed to be suitable for both children and adults. There is no one right answer. Some answers will make you laugh to tears, others will make you think about yourself and will inspire you to go after your dreams. And don’t be surprised if the little players outshine the adults in their imagination!
- Team Members
- Designer: Neringa Orlenok
Product Developer: Vita Markevičiūtė - Image Credits
- Image #1-5: Photographer Karolis Milaševičius
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