Tokyu Garden City Ọrụ Bụ Isi: Njirimara Anya, Weebụsaịtị by Fourdigit Vietnam Co., Ltd. is a highly esteemed winner of the very prestigious 2022 Ihe Nrite A' Design Award nke Ọlaọcha in Nhazi Weebụsaịtị na Weebụ Competition Category.
ỌlaọchaWeebụ· 2022
Tokyu Garden City Ọrụ Bụ Isi: Njirimara Anya, Weebụsaịtị
by Fourdigit Vietnam Co., Ltd.
Client: Becamex Tokyu Co., Ltd
Ihe Nrite A' Design Award nke Ọlaọcha Winner in Weebụ Category
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The Design
About Tokyu Garden City Ọrụ Bụ Isi: Njirimara Anya, Weebụsaịtị
Tokyu Garden City bụ njirimara anya na weebụsaịtị maka ọrụ mmepe obodo mepere emepe na Binh Duong New City, na Vietnam. Emere nhazi ahụ dabere na isiokwu obodo bụ Always New. Ahịrị dị mkpa na-egosipụta ihe ọhụrụ ma ahịrị siri ike na-egosipụta uto, na-ejikọ nhazi Japan na nke Vietnam. Weebụsaịtị ahụ na-egosi ozi ndị bụ isi na akụkọ gbasara obodo ahụ n'asụsụ Vietnam, Bekee na Japanese. Ejiri React na sistemụ njikwa ọdịnaya na-enweghị isi wuo saịtị ahụ, ya mere mmelite na-adịgide mfe. Ihe nkiri na menu ndị guzosiri ike na-eduzi ndị ọrụ site na ibe ọ bụla.
The Recognition
About the Ihe Nrite A' Design Award nke Ọlaọcha
Tokyu Garden City Ọrụ Bụ Isi: Njirimara Anya, Weebụsaịtị meriri A' Design Award nke Ọlaọcha, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa kachasị elu, mara mma ma na-eju anya. Ndị meriri na Ọlaọcha bụ ọrụ na-egbu maramara nke ukwuu ma dị oke nzụlite nke na-egosi ọmarịcha ihe ọmụma, talent na nghọta nke ndị designer ha. A na-atụ anya na Tokyu Garden City Ọrụ Bụ Isi: Njirimara Anya, Weebụsaịtị ga-abụ ọrụ dị ịtụnanya, ihe nlereanya, nke dị oke ọrụ ma dị omimi n'ihe ọhụrụ. Design a meriri A' Design Award nke Ọlaọcha bụ ihe e mepụtara dị oke ịrịba ama, nke a na-eto nke na-erite uru ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. Tokyu Garden City Ọrụ Bụ Isi: Njirimara Anya, Weebụsaịtị bụ ihe e kere eke ọtụtụ ndị na-ekwo ekworo ya nke na-akpali ọchịchọ, na-eweta mmetụta ọma ma na-akpali ịtụnanya.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- We designed the visual identity and website for Tokyu Garden City, an urban development project in Binh Duong New City, Vietnam. The concept was Always New. The website provides not only basic information but also a variety of articles that convey the attraction of the city. We designed the website as a place to create awareness and understanding of the city, to build relationships between residents and developers, and to spread the word from the residents to the world.
- Dimensions & Packaging
- The content pages such as News & Topics and Discover have Vietnamese, English, and Japanese versions, and there was concern that updates would become complicated. Therefore, it was developed using Headless CMS so that the webmaster can transmit information smoothly. By separating the front-end and back-end development and handling the access load separately, a beautiful design and ease of updating were achieved at the same time.
- Tags
- Minimal, Simple, Exciting, Rich, Bright, Fresh, Growth
- Production Technology
- We implemented animation direction and interaction for a fun, exciting, and novel design using the fast and lightweight G S A P (GreenSock Animation Platform).
The website was built component-based using React, with only relevant components being updated and rendered efficiently. The website was built with methods to achieve a stress-free and comfortable process when accessed by the user. - Design Challenge
- In the process of identifying and scrutinizing what is truly necessary in today's society, where so much information is available and diverse ways of working and living are accepted, we have come to believe that remaining the city whose attraction is not fade away even decades after is the value of a "constantly new and growing" city.
The two types of elements, thin lines (newness) and thick lines (growth), are intended to remain a symbol of urban design that bridges Japan and Vietnam. - Research
- We ascertained the actual situation through a quantitative survey cooperating with the local government in the development of the Binh Duong New City over 10 years. We conducted interviews to grasp the vision of the management in business aspects, depth interviews with real estate sales agents to grasp the representative personas of residents, field observation to grasp the specific personas to understand their situation and how their behavior changes over time and location.
- Inspiration
- Most important was the city's theme, Always New. We sought ways to express in the V I and website that this city is a place where things are always changing and new things are being born. The client is a joint venture between Japan and Vietnam, and while respecting the Vietnamese culture, they are developing this city by incorporating the best of Japan. How to convey the fusion was also important. Research such as field observation and interviews was a key factor when considering the design.
- Project Duration
- The project started in December 2020 with the concept and visual identity study. The website development project began in May 2021 and the website went live in March 2022.
- Operation Flow
- To grab the user's attention at the first view, we created a vivid flow of text and images at the beginning of the page. We designed interactions from both functional and emotional perspectives in order to prevent user misoperation, convey information in an impressive manner, and create a comfortable operation. The overall menu and links to language switching and the Facts page are fixedly placed so that one-click from any page takes users to where they want without stress.
- Team Members
- - FOURDIGIT Inc.
Yasuhiro Nishimura
Taishi Yokoyama
Katsuya Ichikawa
Anh Ngo
Tien Nguyen
Takanori Hiraoka
Sou Watanabe
Wakana Murayama
Mizuki Maeda
Pham Vuong Uy
Naoya Kasai
Nguyen Cao Phung
Le Kim Quy
Vu Huy Hoang
Nguyen Hoang Son
Le Minh Tuan
- Partner
Luong Cong Anh Duc
Pham Xuan Phuoc
Sketch Co., Ltd
Noriaki Sugita (GRAFICA)
Luu Bich Dung
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