Al Mocha Port Nkwakọ Kọfị by Elena Gamalova

Al Mocha Port Nkwakọ Kọfị by Elena Gamalova is a highly esteemed winner of the very prestigious 2022 Ihe Nrite A' Design Award nke Ọlaọcha in Nhazi Ngwungwu Competition Category.

ỌlaọchaNgwungwu· 2022

Al Mocha Port Nkwakọ Kọfị

by Elena Gamalova

Client: Al Mocha Port

Ihe Nrite A' Design Award nke Ọlaọcha Winner in Ngwungwu Category

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Colors

The Design

About Al Mocha Port Nkwakọ Kọfị

Usoro nhazi nkwakọ ngwaahịa maka ọdụ ụgbọ mmiri Al Mocha, Saudi Arabia. Nhazi sitere na akụkọ ihe mere eme, omenala, na ihe ngosi iji mepụta njirimara na-eme ka eziokwu na nka siri ike. Nkwakọ ngwaahịa ahụ dị ọcha, kwere nghọta, nke a ma ama, ma ọ bụghị juputara na ozi, na-ejikọta oge gara aga na ugbu a. Navy Blue, Forest Green, na agba ọla edo na-achọ ịdọta mmasị ndị ahịa. Ihe atụ kọfị dị n'akụkụ na-emesi àgwà nlebara anya nke onye na-emepụta ihe na nhọrọ ngwaahịa. Usoro ntinye aha na-agbanwe agbanwe na-enye ohere ka ika ahụ gbanwee onyinye ahụ n'ụzọ dị mfe, n'ime afọ.

The Recognition

About the Ihe Nrite A' Design Award nke Ọlaọcha

Al Mocha Port Nkwakọ Kọfị meriri A' Design Award nke Ọlaọcha, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa kachasị elu, mara mma ma na-eju anya. Ndị meriri na Ọlaọcha bụ ọrụ na-egbu maramara nke ukwuu ma dị oke nzụlite nke na-egosi ọmarịcha ihe ọmụma, talent na nghọta nke ndị designer ha. A na-atụ anya na Al Mocha Port Nkwakọ Kọfị ga-abụ ọrụ dị ịtụnanya, ihe nlereanya, nke dị oke ọrụ ma dị omimi n'ihe ọhụrụ. Design a meriri A' Design Award nke Ọlaọcha bụ ihe e mepụtara dị oke ịrịba ama, nke a na-eto nke na-erite uru ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. Al Mocha Port Nkwakọ Kọfị bụ ihe e kere eke ọtụtụ ndị na-ekwo ekworo ya nke na-akpali ọchịchọ, na-eweta mmetụta ọma ma na-akpali ịtụnanya.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Rebranding and packaging design for Al Mocha Port, Saudi Arabia, one of the major players in importing and roasting specialty coffee and accessories in the region. A wide range of varieties from producing plantations all over the world is carefully imported for making the best blends for coffee connoisseurs. The objective was to create a series of packaging that reflects their deeply rooted expertise and uniqueness. The front side is clean with 3 different plain colors, aiming to attract customer attention. The coffee illustration on the sides emphasizes the attentive attitude of the manufacturer to the product selection. Each one of the pouches is bright and perceptible and does not require extra effort from the buyer while making a choice purchase.
Dimensions & Packaging: Width 125 mm x Depth 80 mm x Height 195 mm
250 grams
Tags: specialty coffee, packaging, visual identity, pouch, box, coffee, coffee packaging
Production Technology: Aluminum Stand Up Pouch, flat bottom, quad seal.
Design Challenge: The challenge was to create a series of packaging that reflects their deeply rooted specialty coffee selection of the best beans from around the world and to attract new customers, in a highly competitive market. The packaging had to be clean, understandable, distinguished, and not overloaded with information, bridging the past and the present. The second challenge was to create an emotional bond with the target audience.
Research: The port of Al Mokha is considered one of the oldest ports in the Arabian
Peninsula. It was the main marketplace for coffee between the fifteenth and seventeenth centuries.

Mocha and Mocachino take the name from this port.
It reached its peak in the seventeenth century.
Inspiration: The inspiration came from the story behind the brand name and the coffee provenance.
Al Mocha port, Yemen is the oldest marketplace in the world, for Arabian coffee. The port is a symbol of intangible heritage and perpetual tradition and reminds us that history is a continuum.
Project Duration: The project started in September 2020 in Dammam, Saudi Arabia and finished in January 2021 in Dammam, Saudi Arabia.
Operation Flow: In addition, the redesigned series emphasizes the brand's unique properties: the colors reflect the origin and taste notes of the product. The redesigned logo is inspired by the architecture of this time period. The white label with highlighted information of origin, taste notes, elevation, and the process's methods helps the consumer to make a purchasing decision quicker. A flexible labeling system allows the brand to use the same pouch with different coffee labels as their offerings change throughout the year.
Image Credits: Main Image 1: Designer/Illustration: Elena Gamalova
Optional Image 2: Designer/Illustration: Elena Gamalova
Optional Image 3: Designer/Illustration: Elena Gamalova
Optional Image 4: Designer/Illustration: Elena Gamalova
Optional Image 5: Designer/Illustration: Elena Gamalova