Koch's Meerrettich Rebranding nke Wolkendieb Design Agency

Ihe emepụtara bụ Koch's Meerrettich Rebranding nke Wolkendieb Design Agency bụ onye meriri a na-asọpụrụ nke ukwuu nke 2022 Ihe Nrite A' Design Award nke Ọlaọcha na Udi Asọmpi Nhazi Ngwungwu.

ỌlaọchaNgwungwu· 2022

Koch's Meerrettich Rebranding

nke Wolkendieb Design Agency

Onye Ahịa: KOCHS Meerrettich & Feinkost GmbH

Onye Meriri Ihe Nrite A' Design Award nke Ọlaọcha na Udi Ngwungwu

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Onye Meriri Onyinye A Kwadoro

Nyochaa Ọnọdụ Onyinye maka #140491

Gaa Saịtị Lee na A' Design Award Akụkọ Mgbasa Ozi Akara Onyinye

Agba

Nhazi a

Maka Koch's Meerrettich Rebranding

Ụkpụrụ azụ na mgbọrọgwụ, ugbu a na-emeri ụlọ ọrụ nri. Akwụkwọ nri mgbọrọgwụ oge ochie, nke gụnyere horseradish, na-ewu ewu ugbu a. Iji mee ka akara ahụ dị na shelves, Wolkendieb maliteghachiri njirimara akara Kochs na Pọtụfoliyo nkwakọ ngwaahịa. Emezigharịrị akara ngosi ahụ ka ọ bụrụ nke siri ike na nke a na-ahụ anya. Nhazi ọhụrụ ahụ na-elekwasị anya n'igosipụta ihe ndị sitere n'okike na-adịghị edozi ya na ntụziaka dị ọcha na-enweghị ihe mgbakwunye ma ọ bụ ihe nchekwa. Dị ọhụrụ site n'ọhịa ozugbo gaa na ndị ahịa: kwadebere ozugbo, dị mfe na ịhụnanya!

Nkwanye Ugwu

Maka Ihe Nrite A' Design Award nke Ọlaọcha

Koch's Meerrettich Rebranding meriri A' Design Award nke Ọlaọcha, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa kachasị elu, mara mma ma na-eju anya. Ndị meriri na Ọlaọcha bụ ọrụ na-egbu maramara nke ukwuu ma dị oke nzụlite nke na-egosi ọmarịcha ihe ọmụma, talent na nghọta nke ndị designer ha. A na-atụ anya na Koch's Meerrettich Rebranding ga-abụ ọrụ dị ịtụnanya, ihe nlereanya, nke dị oke ọrụ ma dị omimi n'ihe ọhụrụ. Design a meriri A' Design Award nke Ọlaọcha bụ ihe e mepụtara dị oke ịrịba ama, nke a na-eto nke na-erite uru ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. Koch's Meerrettich Rebranding bụ ihe e kere eke ọtụtụ ndị na-ekwo ekworo ya nke na-akpali ọchịchọ, na-eweta mmetụta ọma ma na-akpali ịtụnanya.

N'azụ Nhazi a

Ngwugwu Mgbasa Ozi

Nkwurịta okwu, ndị otu na nkọwa teknụzụ nke onye nhazi nyere.

Àgwà Pụrụ Iche: The motto "back to the roots" is currently conquering the food industry. Ancient root vegetables, which include horseradish, are currently very popular. This trend is taken on the successfully relaunched KOCH's products. The new design doesn't focus on depicting the dishes, but rather the unprocessed illustrated ingredients. Fresh from the field - directly, simply and lovingly prepared!
Nha & Mkpuchi: Jars with natural paper labels in various sizes are sold in retail. The relaunch also includes a aluminium tube and the entire catering range with large plastic containers. Each recipe has its own illustrations and colour-code. In order to put forward the products top-freshness, a freshness and quality seal has been created. The intensity-level is indicated by a scale.
Mkpado: packaging, brand image, rebranding, WOLKENdieb, Develey, KOCHs, horseradish, logo
Teknụzụ Mmepụta: The logo was relaunched first. From there, the shape of the labels has been adapted to the new identity. A freshness and quality has been created. All labels are printed on natural uncoated paper.
Ịma Aka Imepụta: The challenge was to give KOCH's brand a new look that would appeal to younger and new customers, without losing existing customers. The design had to reflect the naturality and simplicity of each "like-before recipes"
Nchọpụta: Before the project started, a market research analysis was conducted to reveal the weaknesses of the brand, and how it should be upgraded. After the brand and product relaunch, a new market research was successfully conducted, and showed how well the rebranding works on the consumers.
Mkpali: KOCH's is a subsidiary brand of the Develey-Group, one of the strongest international companies for mustards, sauces and dressings. Local production and national sales are particularly driving its popularity. Since the family business was founded more than 100 years ago, KOCH's has been cultivating its own fields, conducting its own plant research on cultivation, storage and gentle processing in the production lines. The task was to reflect this quality and naturalness on the labels.
Oge Ọrụ: The project started in March 2021 in Aachen, Germany and finished in July 2021. It is displayed on shelves since November 2021. It was showcased in the 196th issue of the "Creativ Verpacken".
Usoro Ọrụ: To match the brand relaunch even more, the recipes were reworked to become even cleaner, without any additives or conservatives.
Ndị Otu: Creative Director: Annika Reuber
Art Director: Daskia Frohn
Art Director: Chloe Krey
Technical Artworker: Margit Jansen