Vivo X80 Mgbasa Ozi Nkwado n'Èzí by Output

Vivo X80 Mgbasa Ozi Nkwado n'Èzí by Output is a highly esteemed winner of the very prestigious 2023 Ihe Nrite A' Design Award nke Ọlaọcha in Nhazi Mgbasa Ozi Azụmaahịa, Ahịa na Nkwurịta Okwu Competition Category.

ỌlaọchaMgbasa Ozi Azụmaahịa· 2023

Vivo X80 Mgbasa Ozi Nkwado n'Èzí

by Output

Client: Output

Ihe Nrite A' Design Award nke Ọlaọcha Winner in Mgbasa Ozi Azụmaahịa Category

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The Design

About Vivo X80 Mgbasa Ozi Nkwado n'Èzí

Vivo X80 bụ mgbasa ozi nkwado n'èzí e mepụtara iji kwalite usoro ekwentị smartphone. Kama iji ihuenyo 3D nke a na-adịghị eji ugogbe anya ahụ nke e debere n'elu ụlọ elu, mgbasa ozi a ji nnukwu ihuenyo ala e debere kpọmkwem n'ala, ka ndị na-ekiri wee nwee ike ilele ya site n'ebe dị nso. E haziri ọdịnaya ya n'ime akụkụ asaa ma gosipụta ya na Shenzhen na Xian. Radar abụọ na teknụzụ njide ahụ mmadụ na-esochi ọnọdụ na mmegharị nke ndị na-ekiri, nke mere na onyonyo ndị ahụ na-emeghachi omume n'ebe ndị na-ekiri nọ. A na-eji teknụzụ ntụsa ìhè laser maka ngosipụta ahụ.

The Recognition

About the Ihe Nrite A' Design Award nke Ọlaọcha

Vivo X80 Mgbasa Ozi Nkwado n'Èzí meriri A' Design Award nke Ọlaọcha, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa kachasị elu, mara mma ma na-eju anya. Ndị meriri na Ọlaọcha bụ ọrụ na-egbu maramara nke ukwuu ma dị oke nzụlite nke na-egosi ọmarịcha ihe ọmụma, talent na nghọta nke ndị designer ha. A na-atụ anya na Vivo X80 Mgbasa Ozi Nkwado n'Èzí ga-abụ ọrụ dị ịtụnanya, ihe nlereanya, nke dị oke ọrụ ma dị omimi n'ihe ọhụrụ. Design a meriri A' Design Award nke Ọlaọcha bụ ihe e mepụtara dị oke ịrịba ama, nke a na-eto nke na-erite uru ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. Vivo X80 Mgbasa Ozi Nkwado n'Èzí bụ ihe e kere eke ọtụtụ ndị na-ekwo ekworo ya nke na-akpali ọchịchọ, na-eweta mmetụta ọma ma na-akpali ịtụnanya.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Design company created a seven-act massive naked 3D digital advertisement for The Vivo X80 series of phones, erected giant screens on the streets of Shenzhen and Xi'an to present an imaginative and well-made scene, and broadened the dimension and texture of brand communication. Will lead the audience into a visual complex composed of technological means, incredible audio-visual experience, rich content presentation, and accurate concept transmission.
Dimensions & Packaging: We select the most critical and influential outdoor places and set up giant screens directly on the ground for the audience to watch closely. Two radars are built to accurately grasp the position and movement of the audience with human body capture technology, driving the interaction between the content and the audience, making naked-eye 3D more than a visual spectacle.
Tags: Naked eye 3d, Interactive, Epic, Innovation, Creative
Production Technology: Laser projection technology, 3D naked eye technology.
Materials: Engineering projector, fusion controller, Rea frame, generator.
Design Challenge: How to bring the audience into a visual complex composed of cutting-edge technological means, shocking audio-visual experience, rich content presentation and accurate concept transmission.
Research: How to find the right screen to be erected directly on the ground for viewers to watch closely. At the same time, it is necessary to capture the position and action of the audience and drive the content to interact with the audience so that the naked-eye 3D is not a visual spectacle but a better landmark for opening photos and interactive entertainment. In the end, it was decided to erect giant screens on the streets of Shenzhen to attract more people.
Inspiration: Instead of the stereoscopic screen on the traditional naked-eye 3D building, create a giant floor screen cube. At the same time, the built-in radar, human body capture, and other technologies drive the content to interact with the audience so that the naked-eye 3D will not be a visual spectacle but also can interact with it, become the landmark of the new Internet celebrity card.
Project Duration: The project started in March 2022 and finished in April 2022, and was exhibited in Shenzhen and Xian at the same time.
Operation Flow: Through imaginative and well-made scenes, it broadens the dimension and texture of brand communication, bringing the audience into a visual complex composed of cutting-edge technological means, shocking audio-visual experience, rich content presentation and precise concept transmission.
Image Credits: Photographer: Xujie Yan