Rixing Go Digital Ọrụ Eduzi Onwe Ya nke Ting-Han Chen

Ihe emepụtara bụ Rixing Go Digital Ọrụ Eduzi Onwe Ya nke Ting-Han Chen bụ onye meriri a na-asọpụrụ nke ukwuu nke 2023 Ihe Nrite A' Design Award nke Ọlaọcha na Udi Asọmpi Nhazi Meta, Atụmatụ na Ọrụ.

ỌlaọchaỌrụ· 2023

Rixing Go Digital Ọrụ Eduzi Onwe Ya

nke Ting-Han Chen

Onye Ahịa: Play Design Lab

Onye Meriri Ihe Nrite A' Design Award nke Ọlaọcha na Udi Ọrụ

1,227,839

Onye Meriri Onyinye A Kwadoro

Nyochaa Ọnọdụ Onyinye maka #145555

Lee na A' Design Award Akụkọ Mgbasa Ozi Akara Onyinye

Agba

Nhazi a

Maka Rixing Go Digital Ọrụ Eduzi Onwe Ya

Rixing bụ ụlọ ikpe ikpeazụ na naanị ụdị ntọala nke ka na-emepụta akwụkwọ ozi ndị China ọdịnala. Dị ka akụkụ nke ihe nketa ọdịnala Taiwan na nnukwu ọrụ dị oke egwu karịa azụmahịa na-erite uru, Rixing na-ewepụta onwe ya n'iwega ụkpụrụ omenala nke nka nka na ịma mma nke akwụkwọ ozi nye mmadụ niile. Ihe oru ngo a bu n’obi inyere Rixing aka wepụta atụmatụ ya bara uru site n’itinye ọrụ na-eduzi onwe ya maka ndị ọbịa ka ha mụta banyere akụkọ ihe mere eme, ihe ndị e ji emepụta ihe, usoro, na ngwa ahịa nke akwụkwọ ozi n’onwe ha, na-ahapụ ndị ọrụ oge ka ha na-ejere ndị ahịa ha ozi.

Nkwanye Ugwu

Maka Ihe Nrite A' Design Award nke Ọlaọcha

Rixing Go Digital Ọrụ Eduzi Onwe Ya meriri A' Design Award nke Ọlaọcha, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa kachasị elu, mara mma ma na-eju anya. Ndị meriri na Ọlaọcha bụ ọrụ na-egbu maramara nke ukwuu ma dị oke nzụlite nke na-egosi ọmarịcha ihe ọmụma, talent na nghọta nke ndị designer ha. A na-atụ anya na Rixing Go Digital Ọrụ Eduzi Onwe Ya ga-abụ ọrụ dị ịtụnanya, ihe nlereanya, nke dị oke ọrụ ma dị omimi n'ihe ọhụrụ. Design a meriri A' Design Award nke Ọlaọcha bụ ihe e mepụtara dị oke ịrịba ama, nke a na-eto nke na-erite uru ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. Rixing Go Digital Ọrụ Eduzi Onwe Ya bụ ihe e kere eke ọtụtụ ndị na-ekwo ekworo ya nke na-akpali ọchịchọ, na-eweta mmetụta ọma ma na-akpali ịtụnanya.

N'azụ Nhazi a

Ngwugwu Mgbasa Ozi

Nkwurịta okwu, ndị otu na nkọwa teknụzụ nke onye nhazi nyere.

Àgwà Pụrụ Iche: This project introduces a visitor-centered self-guided service framework, which includes points of interest, and a correspondent web-based mobile guide.

The mobile guide connects artifacts, knowledge, and extended services in Rixing Type Foundry. Visitors can stop by a numbered signage, click on the correspondent number on the mobile to learn about the artifacts or shop souvenirs on their own, leaving staff more time to better serve customers.

People can enjoy the guide in sequence or move to different POI to compose their own journey of visit. As the numbered signage of POI is placed beside the artefacts, visitors will see the pre-recorded guide of a docent explaining, just like in real time.
Nha & Mkpuchi: 1. A mobile web design compatible with most personal handheld devices, size of variables.
2. A set of user interfaces to be displayed on 1080 x 1920px portrait screen.
3. The board with a QR Code to activate the self-guided service in portrait A4.
4. The numbered signage of POI in oval x 8 pcs (number extendable), 200 mm x 120 mm x 5 mm for each.
5. The overall map of POI in landscape, 297 mm x 420 mm x 5 mm.
6. Cloud storage, Squarespace.
7. Video and Audio storage, Vimeo.
Mkpado: self-service, self-guided, service design, mobile guide, digital guide, museum guide, webapp, type foundry, letterpress
Teknụzụ Mmepụta: The self-guide system is realized as a mobile web compatible with most smartphones (e.g. iOS or Android). Since it's web-based, no app installation is needed. Just scan the QR code, the mobile guide service will start immediately. When experiencing, the user interface keeps the visitor's own system display preference setting to fit individual style, and visitors can review again all the guided tour contents after leaving the Foundry.

We developed the mobile guide using Squarespace, a coding-free responsive web design platform. The audio and video contents are stored in the Vimeo cloud platform, and can be updated with ease.

The environmental signages are printed acrylics coating with Pantone 433C matte that aligns with the color schemes of Rixing Type Foundry.
Ịma Aka Imepụta: Rixing is less of a for-profit business, but more of a social enterprise devoted to preserving the disappearing type-making culture. Therefore, financial condition was hard for Rixing before we had worked with Rixing to optimize their visitor service experience.

Design-wise, the challenge lies in the design of UX/UI workflow and the attention paid to the details. Each web page UI needs carefully arranged and hint at the user on actions to take next, and keep the user experience consistent.
Nchọpụta: The project is about transforming Rixing into a visitor-centric experiential destination. Value propositioning, stakeholder interviews, and design workshops were conducted, and customer experience journey mapping is used to summarize an optimal and comprehensive guided tour experience from the visitor's perspective.

Based on the research insights gained, points of interests are identified and made inter-connected to be experienced systematically, whilst providing the visitors with options to experience different points of interests freely. A self-guided service framework is then implemented as a mobile guide so that the visitor can learn about the place, artefacts, and letterpress-related knowledge, and shop commodities throughout the self-guided journey.
Mkpali: Rixing is well known as the world’s last and only type foundry still making Traditional Chinese letterpress. To convey the cultural values of such disappearing industry heritage - letterpressing, Rixing devotes to offering guided tours to every visitor.

However, the guide quality varied from staff to staff, making the visitor experience inconsistent. Also, it takes an average of 27 minutes for a comprehensive guide for each visitor, which is time-consuming, labor-intense, and gradually becomes a financial burden for Rixing. To resolve the crisis, we’ve introduced a self-guided service to free human labor and enhance visitor experience.
Oge Ọrụ: The project started on Sep 2022 in Rixing Type Foundry in Taipei, Taiwan.
Usoro Ọrụ: 1. The visitors scan the QR Code shown on the front gate of Rixing Type Foundry to activate the self-guided service.
2. The mobile guide opens in visitors’ web browser, and the user follows the hint on the interface to watch the instruction video on how-to use the self-guided service.
3. Visitors arrive at a numbered point of interests (POI), and then click on the correspondent number on their mobile guide to watch and listen to the guided tour of that POI.
4. Visitors can experience sequentially or jump to different POI at their own will, review the POI after going home, and/or link to extensive information/website for online shopping or further explorations.
Asụsụ Foto: Image #1: Photographer CrisKa Photography, The Digital Guide Designed for Rixing Type Foundry, 2023.
Image #2: Creator Ting-Han Chen, The Map of Points of Interest in Rixing Type Foundry, 2022.
Image #3: Photographer CrisKa Photography, The Digital Guide Designed for Rixing Type Foundry, 2023.
Image #4: Photographer China Productivity Center, The Video of the Guided Tour shown on a user's screen, 2022.
Image #5: Creator Ting-Han Chen, The UI designs of the Self-Serviced Mobile Guide, 2023.