Ọlaọcha Ọrụ · 2026
Nextgen Sme Ọrụ Bụ Isi: Ahụmịhe Nnabata Ndị Ahịa Phygital
- Ihe Nrite A' Design Award nke Ọlaọcha 2026 in Ọrụ
- CLIENT: Akbank T.a.Ş
- Estimated Number of Design Views: 27,865
- Verification code 1F8DAD7DAB · Verify this award
Colors
About Nextgen Sme Ọrụ Bụ Isi: Ahụmịhe Nnabata Ndị Ahịa Phygital
Ederede Akwụkwọ: Ndị Otu Nhazi Ọrụ Akbank na-ejikọta digitization ndị ahịa na ngwaahịa dị iche iche n'otu ikpo okwu site n'ụzọ phygital maka ịnweta ohere n'èzí alaka. N'adịghị ka ndị asọmpi, a na-enye ngwaahịa dị iche iche ahaziri onwe ha n'otu usoro, nke a na-eji ya nweta ike ịkpọ dijitalụ nke ihe ruru ngwaahịa asaa. A na-ewepụ akwụkwọ na ọnụnọ anụ ahụ site n'ịkwado nkwekọrịta dijitalụ, nke a webatara dịka ebe mbụ ha na-eji mkpanaka arụ ọrụ ọhụrụ. A na-eji ụdị ire ahịa dabere na ụgwọ ọrụ iji mụba ma mmekọrịta ndị ahịa miri emi ma na-arụ ọrụ nke ire ahịa nke ọma.
About the Ihe Nrite A' Design Award nke Ọlaọcha
Nextgen Sme Ọrụ Bụ Isi: Ahụmịhe Nnabata Ndị Ahịa Phygital meriri A' Design Award nke Ọlaọcha, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa kachasị elu, mara mma ma na-eju anya. Ndị meriri na Ọlaọcha bụ ọrụ na-egbu maramara nke ukwuu ma dị oke nzụlite nke na-egosi ọmarịcha ihe ọmụma, talent na nghọta nke ndị designer ha. A na-atụ anya na Nextgen Sme Ọrụ Bụ Isi: Ahụmịhe Nnabata Ndị Ahịa Phygital ga-abụ ọrụ dị ịtụnanya, ihe nlereanya, nke dị oke ọrụ ma dị omimi n'ihe ọhụrụ. Design a meriri A' Design Award nke Ọlaọcha bụ ihe e mepụtara dị oke ịrịba ama, nke a na-eto nke na-erite uru ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. Nextgen Sme Ọrụ Bụ Isi: Ahụmịhe Nnabata Ndị Ahịa Phygital bụ ihe e kere eke ọtụtụ ndị na-ekwo ekworo ya nke na-akpali ọchịchọ, na-eweta mmetụta ọma ma na-akpali ịtụnanya.
Press Kit
- Unique Properties
- We integrate customer digitization and diverse products on one platform with a "phygital" approach for access outside branches. Unlike competitors, we offer personalized multi-product bundles in a single flow, enabling activation of up to 7 products digitally. Our "first point of mobile use" innovation eliminates paper and physical presence through digital contract approvals. We employ a reward-based sales model to increase both customer relationship depth and sales efficiency.
- Dimensions & Packaging
- Based on the insights we gained from the research, we prepared wireframes and prototypes, designed an end to end, simple, functional, sales-focused, and user-friendly interface that aligns with Akbank's design language. Also, we worked with the goal of an understandable and guiding language and established a tone of voice. The design turns complex multi-product banking processes into a streamlined, easy-to-use and coordinated experience.
- Tags
- #E2EZeroBasedDesign #E2EServiceAndExperienceDesign #HolisticSMEBanking #NextGenBankingSolution
- Production Technology
- The experience was shaped through research with approximately 300 SME customers and relationship managers, supported by more than 20 workshops and 3,000 feedback points. These insights showed that SMEs and RMs needed faster, clearer and more integrated onboarding and sales processes. The interface therefore uses guided flows, progressive disclosure and a clear visual hierarchy to support multi-product decisions within a single journey.
- Design Challenge
- The main challenge was simplifying complex and regulation-driven banking processes without losing trust or compliance. The service needed to balance automation with human support, while working consistently across branch, mobile, and out-of-branch contexts. Another challenge was ensuring adoption by both SMEs and relationship managers with different levels of digital maturity, while aligning multiple internal teams around a shared service vision.
- Research
- The research aimed to understand how SMEs and relationship managers experience onboarding and product sales in daily banking operations. The main goal was to reduce complexity while enabling faster and more confident decision-making. The study combined interviews, workshops, journey reviews, and feedback analysis with over 300 SME customers and relationship managers. The findings highlighted fragmented processes and high workload. These insights directly shaped a phygital service model that improved efficiency, clarity, and real business outcomes.
- Inspiration
- Our mission is to revolutionize SME banking by merging digital speed with human-centric service. SMEs face economic and bureaucratic challenges, so created a phygital ecosystem that integrates digitization and product diversity. By making banking a proactive partner, SMEs gain a competitive edge and lower costs through efficient, automated processes. Available on while our customers need us and providing solutions with paperless, automated flows with E2E digital integrated solutions.
- Project Duration
- The design of project started in February 2023 and finished in August 2023 in Turkey, and was realised in January 2025.
- Patents
- Copyrights belong to Akbank T.A.Ş, 2026.
- Image Credits
- Image #1: Illustrator, Akbank Design Studio, 2026.
Image #2: Illustrator, Akbank Design Studio, 2026.
Image #3: Illustrator, Akbank Design Studio, 2026.
Image #4: Illustrator, Akbank Design Studio, 2026.
