Chaos Pogo Ọrụ Bụ Isi: Ihe Nnọchite Anya Ụdị Ahịa by Xudong Zhang and Hao Tan is a highly esteemed winner of the very prestigious 2023 Ihe Nrite A' Design Award nke Igwe in Nhazi Mgbasa Ozi Azụmaahịa, Ahịa na Nkwurịta Okwu Competition Category.
IgweMgbasa Ozi Azụmaahịa· 2023
Chaos Pogo Ọrụ Bụ Isi: Ihe Nnọchite Anya Ụdị Ahịa
Client: Chaos Pogo
Ihe Nrite A' Design Award nke Igwe Winner in Mgbasa Ozi Azụmaahịa Category
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Verify Award Status for #147863The Design
About Chaos Pogo Ọrụ Bụ Isi: Ihe Nnọchite Anya Ụdị Ahịa
Ihe Odide Akwụkwọ: Wow bụ ihe nnọchite anya ụdị ahịa e mepụtara maka Chaos Pogo, ụdị ọdụ mmanya mepere emepe nke gbadoro ụkwụ na ndị na-eto eto. Ihe nnọchite anya a dabeere na anụ a na-akpọ honey badger, anụ a na-ele anya dị ka akara nke ọkụ obi, okorobịa na obi ike. Isi dị larịị nwere ajị ọcha, ụkwụ mgbawa dị nkọ na ọdụ pụtara ìhè na-eme ka a mara agwa a ọsọ ọsọ. Anya siri ike nwere mkpụrụ anya na-acha odo odo na-agbakwunye mmetụta nke omimi. Ọdịdị a na-adịghị atụ egwu na-egosipụta omenala na agwa nke ụdị ahịa ahụ. Akara ndị e sere site na ihe nnọchite anya a ka a na-etinyekwa n'ihe ngwaahịa ụdị ahịa, nke na-emesi njikọ dị n'etiti ndị ahịa na ụdị ahịa ahụ ike.
The Recognition
About the Ihe Nrite A' Design Award nke Igwe
Chaos Pogo Ọrụ Bụ Isi: Ihe Nnọchite Anya Ụdị Ahịa meriri A' Design Award nke Igwe, nnabata dị ugwu e nyere design ndị dị mma nke na-emezu ihe ndị a chọrọ n'ọrụ na ụlọ ọrụ nke a na-atụ anya n'ihe e kere eke ndị e mere nke ọma. Ndị meriri na Igwe na-egosi nka buru ibu, ọkachamara dị elu, nghọta ọkachamara na ikike imepụta nke ndị kere ha. A na-atụ anya na Chaos Pogo Ọrụ Bụ Isi: Ihe Nnọchite Anya Ụdị Ahịa ga-abụ ihe e kere eke a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya nke bụ ihe bara uru ma dị ọhụrụ. Design a meriri A' Design Award nke Igwe na-ejikọta ụzọ kacha mma nke ụlọ ọrụ ma nwee àgwà teknụzụ kwesịrị ekwesị jikọtara na ihe ọmụma na talent. A na-asọpụrụ Chaos Pogo Ọrụ Bụ Isi: Ihe Nnọchite Anya Ụdị Ahịa maka nlezianya ya ma e mere ya ka ọ nye mmeziwanye ndụ nke na-enyere aka ime ka ụwa bụrụ ebe ka mma.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Representing the brand spirit, the specially designed Ip inspired by popular and adorable honey badger caters to aesthetic values and wins minds of consumers.
Being ferocious, viable, aggressive, intelligent and bold, honey badger is a disrupter of grassland order, and it is also a symbol of ardor, youth and bravery, exactly matching the brand culture and character. - Tags
- Pub IP, Brand Image, Mascot, WOW, Youth
- Production Technology
- Focusing on the most prominent features of honey badger flat head with white hair, sharp claws and tail, designers present an untrammeled image immediately recognizable and forge an emotional bond with customers. The sharp and firm eyes with rose red pupils exude a feeling of mystery and prestige, which further deepens impression of its image and brand.
- Design Challenge
- Based on the buzzwords centering on young people such as Young and revolting, free and easy, off the beaten track, and combined with the development prospects of the pub and the future business model, the design team has created a new type of pub merging trend IP, fashion space and new forms of socialization, where young people are willing to put down their phones and step into the real and accurate social circle.
- Research
- In the current era of pan-entertainment, the new round of competition has elevated to the level of soft power as the IP boom gains stronger momentum. It is an inevitable trend for the pub to make its brand into IP, and the combination of brand culture connotation and corporate culture IP has become a common practice in the industry. Meanwhile, a fully-fledged IP image can gather fans and users, increase brand visibility and improve market competitiveness.
- Inspiration
- Chaos Pogo is an open pub brand taking young people as the core, and dedicated to providing customers with free and safe space for socializing. Based on market research and keen insights into the pub and its targeted consumers, designers choose Honey Badger as the prototype to design WOW as its IP image. Its cool appearance and straightforward personality also epitomize the brand culture and character.
- Project Duration
- The project was designed and developed in Beijing, China in July 2022 and listed in mainland China in February 2023.
Address: Floor 2, Vanke Tiandi, TBD Residence, No.7 Courtyard, Anju Road, Changping District, Beijing - Operation Flow
- On the one hand, the undaunted courage displayed by WOW can defend pub order by deterring villains, and also embolden customers to pursue self-fulfillment, which meets the psychological demands of young people. In addition, the symbols built on WOW image features can also be used in the design of brand derivatives, which plays an essential role in connecting customers and enhancing the interaction between customers and brand culture.
- Team Members
- Xudong Zhang and Hao Tan
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