Ọlaọcha Mmụta · 2023
Ggaedok Nchọpụta Njirimara Akwụkwọ Enyemaka Ọmụmụ
- Ihe Nrite A' Design Award nke Ọlaọcha 2023 in Mmụta
- CLIENT: Mirae-N
- Estimated Number of Design Views: 614,612
- Verification code 52293C1E33 · Verify this award
Colors
About Ggaedok Nchọpụta Njirimara Akwụkwọ Enyemaka Ọmụmụ
Ggaedok bụ njirimara ika maka usoro akwụkwọ enyemaka ọmụmụ asụsụ Korea. Aha ahụ bụ Ggaedok bụ mkpọbiri nke okwu Korea bụ Ggaewooja Dokhaeryuk, nke na-ezo aka n'ịkpọlite ntụkwasị obi na nghọta ọgụgụ. Akara ngosi ahụ jikọtara aha ahụ na akara nhota, nke a họọrọ n'ihi na ọdịdị ha yiri mgbochiume na ụdaume Korea. Ihe eji acha nke a họọrọ n'agba Pantone na-eme ka akụkụ ụfọdụ nke akara nhota ahụ pụta ìhè, ebe mkpuchi na-adịghị egbu maramara na-eme ka a hụkwuo ha nke ọma. Ihe odide ndị e biri n'akwụkwọ mkpụrụokwu na akwụkwọ nghọta ọgụgụ na-eme ka ọ masịkwuo ụmụ akwụkwọ.
About the Ihe Nrite A' Design Award nke Ọlaọcha
Ggaedok Nchọpụta Njirimara Akwụkwọ Enyemaka Ọmụmụ meriri A' Design Award nke Ọlaọcha, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa kachasị elu, mara mma ma na-eju anya. Ndị meriri na Ọlaọcha bụ ọrụ na-egbu maramara nke ukwuu ma dị oke nzụlite nke na-egosi ọmarịcha ihe ọmụma, talent na nghọta nke ndị designer ha. A na-atụ anya na Ggaedok Nchọpụta Njirimara Akwụkwọ Enyemaka Ọmụmụ ga-abụ ọrụ dị ịtụnanya, ihe nlereanya, nke dị oke ọrụ ma dị omimi n'ihe ọhụrụ. Design a meriri A' Design Award nke Ọlaọcha bụ ihe e mepụtara dị oke ịrịba ama, nke a na-eto nke na-erite uru ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. Ggaedok Nchọpụta Njirimara Akwụkwọ Enyemaka Ọmụmụ bụ ihe e kere eke ọtụtụ ndị na-ekwo ekworo ya nke na-akpali ọchịchọ, na-eweta mmetụta ọma ma na-akpali ịtụnanya.
Press Kit
- Unique Properties
- The design of GGAEDOK was made with the combination of the brand name GGAEDOK which is an acronym of GGAEWOOJA DOKHAERYUK that is meant to awake the confidence and reading comprehension ability in Korean and the quotation marks to present the visual wit and the intuitiveness the definition of brand and characteristic as a study supplement for Korean. The characters appear in the vocabulary book and the reading comprehension book each in order to provide fun factors to the students.
- Dimensions & Packaging
- Reading Comprehension
Frame 220 x 280 x 10mm
Post Processing
glossy foil, half matte foil
Color
PANTONE 393C, PANTONE 310C, PANTONE 374C, PANTONE 529C
Vocabulary
Frame 188 x 257 x 11mm
Post Processing
glossy foil, half matte foil
Color
PANTONE 3385C, PANTONE 3572C - Tags
- Education, Print, Design, Branding
- Production Technology
- Color foils were used on the respective and important parts of the quotation marks that were used in the logo for the enhanced visibility and the harmonious look with other letters.
Particular color foils were designated by books in accordance with Pantone colors and the books were matte coated to maximize the effect of the color foil. - Design Challenge
- It was carefully discussed how to get attention from the students since it is a new book without any brand recognition.
Use of the quotation mark in the logo was carefully implemented graphically to avoid the clash with other letters so that GGAEDOK would be well read. - Research
- Visual creativity was sought after along with the intuitiveness to show the proper characteristic of (study contents) the book as a newly published book. Logo design that could be expanded to a graphic motif was sought after instead of just a logo. Character of Mulreong was created with the cooperation with 52works to provide entertainment and expectation to the students who have hard time studying due to the raised level of difficulty in Korean on Korean SAT
- Inspiration
- Quotation marks which have the similar shape with the Korean consonant and vowel in GGAEDOK were used in the logo graphic to show the characteristic of Korean and to be interestingly expressed.
- Project Duration
- The project was from August, 2022 to November, 2022 at MiraeN main office in Seoul and was published in November, 2022
- Operation Flow
- Brand identity was established with the utilization of quotation marks and it can be expanded with the logo or individually to be used as the graphic motif
The growing character was visually expressed to match the brand concept which is a study supplement with incremental levels
