Gaenyeomsuda Akwụkwọ Mmụta by Miraen Design Team

Gaenyeomsuda Akwụkwọ Mmụta by Miraen Design Team is a highly esteemed winner of the very prestigious 2023 Ihe Nrite A' Design Award nke Bronz in Nhazi Mmụta, Ngwá Nkụzi na Ọdịnaya Ọzụzụ Competition Category.

BronzMmụta· 2023

Gaenyeomsuda Akwụkwọ Mmụta

by Miraen Design Team

Client: Mirae-N

Ihe Nrite A' Design Award nke Bronz Winner in Mmụta Category

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Colors

The Design

About Gaenyeomsuda Akwụkwọ Mmụta

Gaenyeomsuda bụ akwụkwọ mgbakọ na mwepụ e mepụtara maka ụmụ afọ na-eto eto. Aha ya bụ nkenke nke okwu na-akọwa na echiche bụ ihe niile na mgbakọ na mwepụ. Akara ngosi ya na-eji ihe atụ nke balloon okwu na ụdị e ji aka sepụta, na-egosipụta nkenke na nhazi nke a na-ahụ n'omenala ntorobịa. Ebumnuche ya bụ ime ka ọmụmụ mgbakọ na mwepụ dị ka mkparịta ụka na enyi, ka ụmụ akwụkwọ ghara inwe nchegbu mgbe ha meghere akwụkwọ ahụ. Akwụkwọ a dị milimita 210 site na 260 n'obosara. A na-eji matte laminate mee peeji niile, e jikwa transparent epoxy techie akara ngosi ahụ na eserese ndị dị n'akwụkwọ ahụ.

The Recognition

About the Ihe Nrite A' Design Award nke Bronz

Gaenyeomsuda Akwụkwọ Mmụta meriri A' Design Award nke Bronz, nnabata dị oke ugwu e nyere design ndị pụtara ìhè nke a ma ama maka nzụlite ihe, ọgụgụ isi na nghọta. Ndị meriri na Bronz bụ ihe e mere nke ndị nwere nka nke ukwuu ma dị mma n'imepụta nke na-egosi ahụmahụ buru ibu, echiche na ọgụgụ isi nke ndị designer ha. A na-atụ anya na Gaenyeomsuda Akwụkwọ Mmụta ga-abụ ihe a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya, nke dị oke ọrụ ma dị ọhụrụ. Design a meriri A' Design Award nke Bronz na-agụnye ụzọ kacha mma n'ime nka, sayensị, design na teknụzụ, ma dị mma nke ukwuu maka nlebara anya ya n'obere ihe. Gaenyeomsuda Akwụkwọ Mmụta na-emezu mkpa nke ọma, na-emetụ ọchịchọ aka, na-adọrọ mmetụta obi ma na-adọta ọchịchọ ịmara.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: GAENYEOMSUDA was made with the purpose to provide easy access to the students. The brand name GAENYEOMSUDA is an abbreviation that comes from the sentence 'concept is everything in math' and it contains its identity as well. Abbreviation and customizing, which represent the teen’s culture, were reflected in the logo to intuitively express the brand concept which is to show that tough math concepts can be studied with joy just like having a chat with a friend.
Dimensions & Packaging: 210mm x 260mm
The whole page was matte laminated and the logo and the pictures were coated with epoxy
Tags: Textbook,Education,Print,Design,Branding
Production Technology: The brand concept, which is to encourage studying math with joy as if chatting with a friend, was expressed in the form of a speech balloon. The hand-drawn looking logo design and the illustration interest the students. People who have experience scribbling on the cover of textbooks being tired of studying must know what this is showing.
Happy memories will make it easier to start studying
Design Challenge: Studying is difficult to most people including math. Various ways to solve this problem are being researched but no solution’s been found to be satisfying. Many ways were thought of to provide easier start to studying and using foil printing (black foil) was one of the things that could interest the users. However, there was a risk of error when massively produced, therefore, transparent epoxy was used for both the logo and the pictures to solve the problem
Research: Math is hard and boring to most of the students and there is even an expression that says SUPOJA which means ‘people who have given up on math’. However, there is an easy way to start studying math. This project was started with the purpose of making students open the book without feeling uneasiness towards math like the famous Aristotle’s saying ‘well begun is half done’. This will help students who might have been afraid of math start studying math
Inspiration: Inspiration was sought after the teens’ culture who are the main targets of the book. They enjoy communicating with their own language in their own world. Prime examples would be customizing and abbreviation. One’s own diary is written without any templates but rather done with the flow of his/her own thoughts with the collection of the things he/she likes. -Customizing.
Communicate in their own language. - Abbreviation.
Speech balloon was selected as the motif inspired by the above.
Project Duration: The project was from August 2022 to November 2022 and it went on sale from December 2022
Operation Flow: Various applications utilizing the brand such as daily appliances, stationaries, etc. are introduced to create friendly vibe around math as it is used naturally on a daily basis. As the brand becomes more familiarized, math won’t be hated so much at least.
Team Members: MiraeN design team
Creative Director Hyunji Son
Brand Design Kiwook Kim, Wookhoon Kwon
Media Design Seyoung Hong