Ride on the Right Track Mgbasa Ozi Mkpọkọta Mmadụ by Tai Yuan Chiou and Chien Chun Feng

Ride on the Right Track Mgbasa Ozi Mkpọkọta Mmadụ by Tai Yuan Chiou and Chien Chun Feng is a highly esteemed winner of the very prestigious 2023 Ihe Nrite A' Design Award nke Bronz in Nhazi Mgbasa Ozi Azụmaahịa, Ahịa na Nkwurịta Okwu Competition Category.

BronzMgbasa Ozi Azụmaahịa· 2023

Ride on the Right Track Mgbasa Ozi Mkpọkọta Mmadụ

by Tai Yuan Chiou and Chien Chun Feng

Client: Momentum Bikes

Ihe Nrite A' Design Award nke Bronz Winner in Mgbasa Ozi Azụmaahịa Category

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Colors

The Design

About Ride on the Right Track Mgbasa Ozi Mkpọkọta Mmadụ

Ebumnobi Akwụkwọ: Ride on the Right Track bụ mkpọkọta mgbasa ozi mmekọrịta mmadụ e mepụtara maka otu ụdị igwe kwụ otu ebe iji kwalite omume kwa ụbọchị na-akwado nchekwa gburugburu ebe obibi. Mkpọkọta a na-eji eserese sitere n'okike, agba akwụkwọ ndụ, ihe oyiyi sitere na ihe ọkụkụ, yana ozi enyi enyi iji mee ka nchekwa gburugburu ebe obibi bụrụ ihe mmadụ nwere ike ịnabata. Ọdịnaya gụnyere eziokwu na-atọ ụtọ n'ụdị onyonyo mkpụrụ ozi, sistịka akụkọ maka Instagram na Facebook, mmemme ihe nkiri na-emenụ n'oge, na ihe nchọgharị mkpọkọta mmadụ. A na-agbamosi ụzọ njem na-emerụghị gburugburu ebe obibi na ọrụ ubi n'obodo ime obodo site na obere omume dị mfe. Ebumnuche ya bụ mmetụta n'otu na otu nke sitere na mhọrọ kwa ụbọchị.

The Recognition

About the Ihe Nrite A' Design Award nke Bronz

Ride on the Right Track Mgbasa Ozi Mkpọkọta Mmadụ meriri A' Design Award nke Bronz, nnabata dị oke ugwu e nyere design ndị pụtara ìhè nke a ma ama maka nzụlite ihe, ọgụgụ isi na nghọta. Ndị meriri na Bronz bụ ihe e mere nke ndị nwere nka nke ukwuu ma dị mma n'imepụta nke na-egosi ahụmahụ buru ibu, echiche na ọgụgụ isi nke ndị designer ha. A na-atụ anya na Ride on the Right Track Mgbasa Ozi Mkpọkọta Mmadụ ga-abụ ihe a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya, nke dị oke ọrụ ma dị ọhụrụ. Design a meriri A' Design Award nke Bronz na-agụnye ụzọ kacha mma n'ime nka, sayensị, design na teknụzụ, ma dị mma nke ukwuu maka nlebara anya ya n'obere ihe. Ride on the Right Track Mgbasa Ozi Mkpọkọta Mmadụ na-emezu mkpa nke ọma, na-emetụ ọchịchọ aka, na-adọrọ mmetụta obi ma na-adọta ọchịchọ ịmara.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Momentum is committed to empowering consumers to contribute to sustainability through education and practical tools. We aim to create a collective impact on the world by encouraging small actions that compound over time. Momentum uses organic shapes, green elements, and friendly messaging in its design and communication to make sustainability accessible and inviting. Building a more sustainable future, one pedal at a time.
Dimensions & Packaging: To engage our younger target audience, we have devised a multi-faceted campaign that includes infographic fun facts, Instagram/Facebook story stickers, a live stream event, and a filter to promote environmentally conscious actions.
Tags: Social Media Campaign, Illustration Design, Eco-friendly, Green
Production Technology: To capture the warm and inviting essence of spring and Earth Day, we have incorporated plant-inspired imagery and a green color palette into our design. We have opted for organic illustrations, friendly infographics, relatable storytelling, and attractive call-to-actions as our primary visual elements. These illustrations make the design more approachable and eye-catching and align with our environmentally friendly ethos.
Design Challenge: We conducted A/B testing and found that graphics and illustrations led to a better response than scenario photos. We designed interactive and creative content that utilizes these elements to stimulate positive consumer engagement. The main visual elements of the campaign were activated across multiple social media formats, maintaining a user-friendly approach.
Research: We conducted extensive research to understand our audience and promote eco-friendly practices effectively. We developed a comprehensive understanding of the market by analyzing macro-trends, micro-trends, competitor outlooks, and consumer trends. We have also conducted several interviews and UX fieldwork to understand user insight. Our campaign content resonated with consumers by approaching sustainability in a more accessible and fun way.
Inspiration: After the pandemic, governments and corporations pledge to create a greener future as the world becomes more conscious of our impact on the planet. Momentum strives to make sustainability more accessible to its consumers, starting with small, simple steps toward an eco-friendly mindset. By changing the perceptions of how people live and sharing in their communities their environmental efforts, we can make a collective impact. When we let nature guide us, we are on the Right Track.
Project Duration: The project started in April and ended in May 2022 in North America and Europe.
Operation Flow: Our campaign promoted green lifestyles through habit-building and daily actions. We partnered with Brooklyn Grange and hosted social media events promoting greener transportation methods and urban farming. We also created an Instagram/Facebook filter to encourage green actions. Our multi-faceted approach engaged everyone who wanted to participate on various platforms and inspired positive behavior change toward a sustainable future.
Patents: Copyrights belong to Momentum Bike, 2023.
Team Members: CEO: Silvia Yu
Creative Director: Chris Chung
Senior Account Manager: Anew Yu Hsin Lin
Senior Strategists: Marco Negri, Lucas Willery
Senior Designers: Tai Yuan Chiou, Chien Chun Feng
Image Credits: Image Credits:
Primary Image: Model - Jared Chiou
Optional image 1: Model - Tina Feng, Jared Chiou, Stacey Yu
Optional image 2: Model - Stacey Yu
Optional image 3: Model - Jared Chiou
Optional image 4: Model - Tina Feng
Client: Giant Manufacturing Co. Ltd.
Agency: RedPeak