Ecommuni Brochure Ọrụ Bụ Isi: Nhazi Ọrụ Ahụmịhe Ngosi by Xi Zhu

Ecommuni Brochure Ọrụ Bụ Isi: Nhazi Ọrụ Ahụmịhe Ngosi by Xi Zhu is a highly esteemed winner of the very prestigious 2023 Ihe Nrite A' Design Award nke Igwe in Nhazi Meta, Atụmatụ na Ọrụ Competition Category.

IgweỌrụ· 2023

Ecommuni Brochure Ọrụ Bụ Isi: Nhazi Ọrụ Ahụmịhe Ngosi

by Xi Zhu

Ihe Nrite A' Design Award nke Igwe Winner in Ọrụ Category

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View at A' Design Award Press Release Award Badge

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The Design

About Ecommuni Brochure Ọrụ Bụ Isi: Nhazi Ọrụ Ahụmịhe Ngosi

Ederede Akwụkwọ: Ecommuni Brochure bụ nhazi ọrụ nke na-eme ka ndị na-eleta ngosi nwee ike ịmepụta broshuọ ahaziri maka onwe ha. Ndị na-eleta na-ahọrọ ihe ngosi n'oge ngosi ahụ site n'ịpị stika NFC ndị a dobere n'akụkụ ngwaahịa ndị ahụ. A na-achịkọta ihe ndị ahọpụtara n'ime broshuọ dijitalụ nke enwere ike idezi n'ime ngwa, gụnyere mgbanwe nhazi, akara aha na obere akara ngosi (icons). A na-emepụta ihu akwụkwọ ahụ site na ụzọ nlegharị anya. A na-ebipụta broshuọ ahụ n'akwụkwọ naanị mgbe onye nleta na-apụ. Nke a na-ebelata mkpofu akwụkwọ ma data achịkọtara na-akwado ụlọ ọrụ ngosi ahụ.

The Recognition

About the Ihe Nrite A' Design Award nke Igwe

Ecommuni Brochure Ọrụ Bụ Isi: Nhazi Ọrụ Ahụmịhe Ngosi meriri A' Design Award nke Igwe, nnabata dị ugwu e nyere design ndị dị mma nke na-emezu ihe ndị a chọrọ n'ọrụ na ụlọ ọrụ nke a na-atụ anya n'ihe e kere eke ndị e mere nke ọma. Ndị meriri na Igwe na-egosi nka buru ibu, ọkachamara dị elu, nghọta ọkachamara na ikike imepụta nke ndị kere ha. A na-atụ anya na Ecommuni Brochure Ọrụ Bụ Isi: Nhazi Ọrụ Ahụmịhe Ngosi ga-abụ ihe e kere eke a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya nke bụ ihe bara uru ma dị ọhụrụ. Design a meriri A' Design Award nke Igwe na-ejikọta ụzọ kacha mma nke ụlọ ọrụ ma nwee àgwà teknụzụ kwesịrị ekwesị jikọtara na ihe ọmụma na talent. A na-asọpụrụ Ecommuni Brochure Ọrụ Bụ Isi: Nhazi Ọrụ Ahụmịhe Ngosi maka nlezianya ya ma e mere ya ka ọ nye mmeziwanye ndụ nke na-enyere aka ime ka ụwa bụrụ ebe ka mma.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: It is a sustainable service design provides better experience for visitors. In this project, visitors have changed from passive recipients of brochures to active selectors of exhibition contents. you can add your favorite exhibits to the personalized brochure through the simple NFC function and print it when leaving. The project improves the retention of the brochure, avoids the paper waste,and it provides authentic data to promote the virtuous cycle of the exhibition industry ecology.
Dimensions & Packaging: Service workflow design; printer design(430mm317*mm1085mm); NFC Sticker design(40mm*40mm); APP UI/UX design; Brand visual identity design: Logo, brochure, etc..
Tags: exhibition industry, brochure, service design, user experience design, interaction design, sustainable, communication
Production Technology: The NFC information input and acquisition technology used by this product is relatively mature. The inkjet printing technology and inductive binding function required by the printer can also meet the needs of high-quality, efficient and convenient exhibition printing.
Design Challenge: How to apply this service system to different exhibitions and create uniqueness is the difficulty of this project.
Research: Furniture exhibitions often attract many furniture brands and visitors. To pursue the advantage of exposure, the brand often prints excessive promotional materials and distributes them to the visitors, which not only increases the burden in the process of watching the exhibition, but also the visitors couldn’t obtain the truly interesting and useful information from the complex and massive information. Most promotional materials are piled up, forgotten and discarded, resulting in waste. This project aims to improve the personalized experience and alleviate the waste of paper publicity materials.
Inspiration: In recent years, exhibitions have produced a lot of waste in face of disorder commercial competition and poor visitors' experience. We hope to take the exhibition brochure as the starting point, optimize the exhibition experience while reducing waste, so that the visitors can focus on the experience of the product itself in the process of browsing, also promoting the sustainability and green development of the exhibition industry.
Project Duration: Launched in Hangzhou, China from January 2023, it is keeping on revising service designs according to feedback from customers’ experiences.
Operation Flow: Visitors can view products during the exhibition and add their favorites to their brochures through NFC technology. Personalized editing can be carried out for your own exhibition album, such as layout adjustment, label addition, emoji addition, etc. Meanwhile, personalized cover can be formed through the user's viewing route. When leaving, you can print the electronic brochure into a physical brochure
Team Members: Yucheng Yang
Xi Zhu
Yenan He
Yanglin Zhang